PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. But we as marketers know “trends” can mean just about anything. That’s why we’ve curated the top trends for 2019 that we believe aren’t going anywhere. Top Marketing Trends for 2019, Curated.

Trends 57

Trends Marketing Software Video 57

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 156

Media Relations Media Print Software 156

The Proactive Report

FEBRUARY 17, 2023

There are many avenues for visibility – search engines, news media, social media, and other digital outlets like blogs and podcasts. How to build brand affinity and trust To build brand affinity and trust, companies must focus on creating meaningful experiences for their customers.

Brand 130

Brand Branding Ethics Engineering 130

ImPRessions - Crenshaw Communications

MAY 1, 2018

Some will be service pieces that offer tips or tools. Others may share insight about category trends or offer an informed opinion about a burning industry issue. The trick is to jump on the opportunity before it becomes stale, or to turn it into a commentary on an industry problem or trend. Research current news and trends.

B2B 147

B2B Leadership Customer Service eBook 147

Deirdre Breakenridge

FEBRUARY 27, 2017

Chat bots replace many parts of customer service. It’s hard to keep up with technology, not to mention being ahead of trends. Build relationships with colleagues from other departments, especially from marketing, customer service, sales, and finance. I bet you’d find the time now. Don’t believe me?

Customer Service 150

Customer Service Meeting Community Conference 150

5W PR

APRIL 18, 2022

While some form of word-of-mouth marketing has always been around, in the last couple of decades, thanks to the rise of various tools, technologies, and platforms, it’s become a lot more sophisticated. Lastly, companies should offer incentives such as discounts, that encourage customers to share their reviews.

Strategy 88

Strategy Marketing Reputation Survey 88

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends.

Marketing 52

Marketing Technology Internal International 52

Bianchi Biz Blog

FEBRUARY 2, 2023

You can use the AI platform to efficiently review huge amounts of data to identify the patterns and trends that can provide the strategic insights that you can use to differentiate your products or company. Finally, it’s also helpful to be specific on context, if there’s any, to get better results.

Automotive 80

Automotive Training Customer Service Data 80

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Customer service and Chatbots (15%). Content research & creation (15%). None (27%).

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 5) Picks from the vendor blogs and PR trades. Here we go….

Trends 60

Trends Media Report Technology 60

Sword and the Script

JANUARY 3, 2023

Staying current: PR is a rapidly evolving field, and PR practitioners must stay up-to-date on the latest trends and techniques in order to be effective. Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful.

Interviews 104

Interviews Publicity Technology Social Media 104

Critical Mention

MARCH 15, 2019

Including your social channels builds a lasting relationship by motivating your customers and prospects to become part of your community. SMS texts can assist you in achieving earned media , which is one of the top digital marketing trends of 2019. Alexa Lemzy is the blog editor and customer service maven at TextMagic.

Mobile 109

Mobile Social Media Marketing Media 109

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? What trends do you see growing?

Communications 253

Communications Data Local Survey 253

Stephen Waddington

JUNE 5, 2017

It remains a trend to watch. #8 Google Lens and Pinterest Lens show the potential of this technology. #11 It is driving accountability and improving customer service. Every aspect of the organisation is social, from sales to customer service. Customers engage with each other and the business in a community.

Publicity 122

Publicity Marketing Healthcare Television 122

wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. As a member of the Entrepreneurship Hall of Fame, he has also taught entrepreneurship as an adjunct professor at the Illinois Institute of Technology. Barry Moltz gets small businesses unstuck.

Small Business 52

Small Business Social Media Radio Media 52

Cision

MAY 18, 2015

According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. Trend and market research plus campaign monitoring. Influencer detection and customer relationship management. Event detection, issue and crisis management.

Customer Service 120

Customer Service Social Media Analysis Data 120

Communications Conversations

FEBRUARY 6, 2019

I say fantastic, because Buffer has been a first-rate publisher of insights and opinions on its blog for years. I dare say Buffer may be the best tool, platform or social media company blogging today (I also love Hootsuite’s blog). I just wrote about this very trend. Yeah, this should go VERY well!

Report 76

Report Analysis Video Instagram 76

Presspage

SEPTEMBER 19, 2017

While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. For example, Associated Press (AP) has implemented AI technology to produce all earnings reports. Second, we overestimate the power of the human touch.

Software 83

Software Technology Knowledge Base Creativity 83

Burrelles Fresh Ideas

MAY 23, 2023

Summer travel trends we’re seeing Increased demand for sustainable travel : As environmental concerns continue to rise, travelers are becoming more conscious of their carbon footprint and looking for sustainable travel options. As AI technology continues to improve, it will only become even more prevalent in the travel industry.

Travel 40

Travel Tourism Airlines Hotels 40

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies.

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

SEPTEMBER 17, 2019

“You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. Talkwalker has introduced a new feature it’s calling Customer Data +. 1) Talkwalker lets you run your data through their AI.

Internal 64

Internal International Data Media 64

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies.

Conference 40

Conference Marketing Analytics Case Study 40

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Deirdre Breakenridge

OCTOBER 20, 2015

What are the latest tools and trends that I should be bringing my classes and curricula? I am going to share what I learned from this informative chat in two separate blog posts because there’s a lot to be covered. As educators, maybe we won’t be pioneers in the technology world. I took it as an elective.”

Education 150

Education Training Course Social Media 150

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. 24/7/365 customer service. Every solution has its own unique value proposition and feature set, and wading through the vetting process is often complicated.

How To 60

How To Media Analytics Television 60

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

Barokas

FEBRUARY 5, 2019

Be smart about how you use content platforms : A number of content platforms, such as Curata, Percolate, Kapost and others have emerged, applying the power of technology to common content marketing challenges. Though content typically falls to the marketing team, it is useful across HR, investor relations, customer service and more.

How To 60

How To Marketing Resources Journalism 60

MaccaPR

OCTOBER 14, 2015

T he industries that generate the highest demand : Technology, financial services and higher education. When done strategically, your content could rank on Google easier with LinkedIn than your company blog. 5) Reach a different type of audience than your company blog. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Waxing UnLyrical

SEPTEMBER 16, 2015

A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Tressa Robbins , Customer Onboarding VP/Content & Social Media Manager, Burrelles. My own predictions are listed at the very bottom.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

MARCH 16, 2021

The rise of social channels like TikTok has propelled video as a major content trend in 2020 – and this is projected to continue into 2021. Lives” marry the content trend to the popular theme of personal connection. Video summaries of current blog posts are another way to ramp up video content. Think you’ll be met with pushback?

B2B 344

B2B Facebook LinkedIn Small Business 344

David PR Group

FEBRUARY 18, 2016

Late last year, I met author and customer experience sage Brian Solis. My blog post about my conversation with him, Is Customer Experience the Next Killer App? was one of the most widely shared, liked and tweeted blogs that I have ever written. David: When did you realize that customer experience is the new brand?

Employee 40

Employee Measurement Meeting Customer Service 40

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. It comes down to every customer service interaction. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Onclusive

JUNE 29, 2018

In closing, Sharam outlined three ways that data can help tell the story in a crisis: Aggregate content and identify trends. Utilizing data and AI technologies to assess the situation can provide insights into how to respond and allow CEOs to make data-driven decisions. Use monitoring and measurement as your early warning system.

Crisis 186

Crisis How To Brand Branding 186

Mindful Marketing

SEPTEMBER 21, 2019

.’ According to a recent Wall Street Journal (WSJ) article, certain companies now use data analytics and artificial intelligence (AI) to determine “how far a customer can be pushed until their heads explode.” ” Subscribe to Mindful Matters blog. ” “If I put them on hold did that make them unhappy?

Company 51

Company Customer Service Analytics Ethics 51