ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

The best PR programs are designed to meet business objectives, from product visibility to expansion into new markets. A successful PR campaign can also support or accelerate a liquidity event or deal – like an IPO, strategic acquisition, or merger. In that case, the right PR team can help. It’s not even cheap.

Banking 327

Banking Financial Employee Technology 327

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. One of the rankings they provide is ROI, and Onclusive has consistently rated #1 for this and many other categories over the past few years. The answer is yes!

How To 397

How To Software Media Analytics 397

Onclusive

FEBRUARY 28, 2022

PR measurement is one of the most important elements of a solid communications strategy in 2022. Supporting PR decisions with data is no longer a luxury, but an expectation from the C-suite. Not surprisingly so — typically, PR pros don’t have data and measurement backgrounds or training.

Measurement 368

Measurement Guidelines Data Education 368

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

Onclusive

NOVEMBER 4, 2021

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! This category looks at the economy and how it may impact your company’s business decisions in the short- and long-term. Why use PESTLE analysis for PR. What is PESTLE analysis? Economic factors.

Analysis 370

Analysis Tools Policies Reputation 370

Flack's Revenge

OCTOBER 21, 2021

I realized that I have been making a lot of noise on the Fusion PR website about PR, Done & Doner – but have said nothing here. The podcast was conceived to equip tech PR and marketing with the info needed to get the best possible results, in an informative and easily digestible format. (As What to invest and when?

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

I realized that I have been making a lot of noise on the Fusion PR website about PR, Done & Doner – but have said nothing here. The podcast was conceived to equip tech PR and marketing with the info needed to get the best possible results, in an informative and easily digestible format. (As What to invest and when?

SEO 156

SEO YouTube Interviews B2B 156

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR.

Blogging 104

Blogging Survey B2B Analysis 104

Remote PR Jobs

DECEMBER 12, 2022

As we PR professionals know, there are a handful of things that need to be in order with a client’s business before the business is actually ready for PR. As we PR professionals know, there are a handful of things that need to be in order with a client’s business before the business is actually ready for PR.

Privacy 264

Privacy Meeting Strategy Social Media 264

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Set your goals.

Measurement 370

Measurement How To Analysis Data 370

Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. The post How to select a long-term PR technology partner appeared first on Onclusive.

Technology 195

Technology Comparison How To Software 195

Flack's Revenge

OCTOBER 27, 2021

How do you track where things are, where they are going, and leverage this insight for PR? Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Onclusive

JULY 13, 2021

Automated & unibased: NEO offers automated, unbiased, data-driven feedback for understanding which brand messages should continue to be incorporated into future marketing and PR efforts and which ones need to be dropped. NEO Messaging applications for communications & PR pros. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. Intelligently brainstorm blog topics.

Blogging 73

Blogging How To Engineering Tools 73

Flack's Revenge

DECEMBER 12, 2022

(This article originally appeared in O’Dywer’s PR.). This article explores the stunning rise of the Metaverse buzz and offers tips to PR professionals working in this area and in other early, frothy markets. How is PR for such far-off possibilities different? How Soon is Now? Cision Report.

Real Estate 156

Real Estate Case Study Technology Education 156

Agility PR Solutions

MAY 23, 2021

Our last blog talked about America’s changing brand buzz since Covid-19, noting that WOM levels held steady during COVID-19 era, with certain categories gaining momentum during the pandemic. The post WOM growth by industry sector as US looks forward to a post-pandemic future appeared first on Agility PR Solutions.

Industry 148

Industry Blogging Brand Branding 148

Flack's Revenge

OCTOBER 27, 2021

How do you track where things are, where they are going, and leverage this insight for PR? Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Flack's Revenge

MARCH 9, 2021

Then, in the next one, I outlined steps to turn your core IP into a PR asset , and included case studies. But you also need steadfast, focused execution and marketing to become a category king. I blogged about this approach , that was inspired by the book Play Bigger. To Brand or Not to Brand.

Case Study 266

Case Study Marketing Software Technology 266

Bianchi Biz Blog

FEBRUARY 29, 2024

In this blog – the first of two parts – we’ll share these findings and what implications they have for PR practitioners as we strive to secure earned media hits for our clients. FINDING 1: It’s unanimous: PR practitioners agree that generating earned media has become significantly more difficult.

Report 101

Report Automotive Media Local 101

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. A strong start on a PR program makes for a more lasting and fruitful relationship. With that in mind, here are a few best practices that we find to be helpful when it comes to launching a new PR program and a budding relationship.

Agency 310

Agency Meeting B2B Conference 310

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Directional Indications of Success.

B2B 67

B2B Measurement Blogging Community 67

Bianchi Biz Blog

APRIL 11, 2024

Much of that growth in attendees, exhibitors and exhibitor space came from the advanced vehicle technology and mobility space, as the number of exhibitors in this category more than doubled to over 700. At CES 2024, Yanfeng debuted its EVI (Electric Vehicle Interior) concept. Should a vehicle technology supplier participate in CES?

Automotive 99

Automotive Mobile Government Technology 99

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Blogs as a tool of corporate influence is flat to declining. . It’s a very difficult perception to overcome because a blog is really, or ought to be, a news site. For example: 13 Statistics from an Inc.

Social Media 117

Social Media Study Blogging Company 117

5W PR

MARCH 19, 2024

Social media platforms, particularly TikTok Shop, are driving product discovery in this burgeoning category. The post 5WPR Shares Key Insights from the IECSC Beauty Expo appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 88

Trends Consumer Conference Technology 88

ImPRessions - Crenshaw Communications

APRIL 2, 2019

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. And a fundamental part of any effective PR campaign is a healthy focus on executive visibility. Here are some key tactics for PR pros to build executive visibility and thought leadership.

Conference 160

Conference Leadership LinkedIn Social Media 160

Sword and the Script

FEBRUARY 13, 2018

Other readers liked these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. There isn’t a magic formula to writing corporate blog posts, and none of these tips are likely to make or break your content marketing program. Can your PR firm bring big creative ideas and execute on them?

Writing 60

Writing Blogging Content Marketing Web 60

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Bulk Blog Topic Generation. Instead of generating blog topics on a one-off basis, what if you could create several hundred at a time?

Blogging 60

Blogging Conference Content Marketing Writing 60

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Bulk Blog Topic Generation. Instead of generating blog topics on a one-off basis, what if you could create several hundred at a time?

Blogging 60

Blogging Conference Content Marketing Writing 60

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 10: Bulk Blog Topics Generation. Part 2: The Kennedy.

Blogging 60

Blogging Conference Content Marketing Writing 60

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. Don’t count out influencers for B2B PR.

B2B 191

B2B Social Media Radio Fashion 191

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Connect with niche content sites, blogs and lower-reach publications to drive more quality visitors to your website.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Connect with niche content sites, blogs and lower-reach publications to drive more quality visitors to your website.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JANUARY 21, 2021

This week, we’re wrapping up our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”. We often see executives set those around acquiring or retaining customers, improving corporate or brand reputation, creating a new category, or gaining meaningful brand engagement.

Communications 195

Communications Measurement Corporate Reputation 195

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Local economy is not as bad as it may look based on just the indicators.

Marketing 106

Marketing Newspapers Print Local 106

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 92

Technology Software Resources Pitching 92

Onclusive

APRIL 8, 2020

To get the credit you deserve and the resources you need as a PR professional, you have to make one key shift. We’ll be sharing our blueprint for shifting to data-driven PR and communications measurement with you every week during the month of April. What are your company’s primary business goals for this year?

Data-Driven PR 370

Data-Driven PR Exercises Measurement Data 370