Onclusive

NOVEMBER 4, 2021

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! These factors reveal how a government influences the overall economy or a specific industry, which may affect the way your business operates or generates revenue. What is PESTLE analysis? Economic factors. Social factors.

Analysis 370

Analysis Tools Policies Reputation 370

Onclusive

FEBRUARY 28, 2022

As data science specialists for communications, in our new blog series on “Demystifying PR Measurement” we’d like to offer best practices and frameworks for setting communications goals, success metrics and processes that you can use even if you’re just starting out. Next, consider the desired business impact of your communications plan.

Measurement 368

Measurement Guidelines Data Education 368

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Stay tuned for the next blog in our 4-part Earned Media Strategy & Measurement series.

Brand 370

Brand Branding Media Measurement 370

Onclusive

DECEMBER 1, 2021

One of the rankings they provide is ROI, and Onclusive has consistently rated #1 for this and many other categories over the past few years. Onclusive is leading the industry with an average time to ROI within 12 months, and 78% of our customers see ROI in 12 months or less: How do Onclusive’s customers achieve such a fast ROI?

How To 397

How To Software Media Analytics 397

Stephen Waddington

JULY 3, 2017

I’ve been judging industry awards. Read the instructions, and follow the entry category headings. Enter your campaign in as many categories as you like, but edit it to suit in each instance. #16 18 Opportunity categories. 19 Competitive categories. Your work needs to be standout to win in these categories. #20

Industry 116

Industry Publicity Data Agency 116

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

It’s how a product or service fits into a broader category, where it stands out, and why it’s different or better. The campaign such a splash in the personal finance press and category trades that it caught the attention of a larger organization. Strategic PR creates a high-value positioning.

Banking 327

Banking Financial Employee Technology 327

Onclusive

NOVEMBER 17, 2021

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! Social listening allows organizations to track what is being said about them, their competitors and industry topics on social media. Having this data at your fingertips covers all six PESTLE categories. Sentiment monitoring. Current trends.

Analysis 195

Analysis Media Reputation Trends 195

Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. Both aspects are becoming increasingly important to the longevity of this type of business partnership.

Technology 195

Technology Comparison How To Software 195

Onclusive

JULY 13, 2021

In addition, they tested a new strategy leveraging industry experts for their product launches. Lucidworks , an enterprise search technology innovator, utilized NEO to help them increase category awareness through thought leadership and industry education efforts. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Flack's Revenge

OCTOBER 21, 2021

We publish once a month, and so far, have covered: Episode 1 : I interviewed Robin Schaffer , an industry analyst relations expert. They are miscategorizing us (or there is no category) – what to do? It gets down to creating and owning a category. To check out videos, head over to Fusion’s YouTube channel.

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

We publish once a month, and so far, have covered: Episode 1 : I interviewed Robin Schaffer , an industry analyst relations expert. They are miscategorizing us (or there is no category) – what to do? It gets down to creating and owning a category. To check out videos, head over to Fusion’s YouTube channel.

SEO 156

SEO YouTube Interviews B2B 156

5W PR

MARCH 19, 2024

The International Esthetics, Cosmetics & Spa Conference (IECSC) always serves as a vital hub for the latest trends and innovations in the beauty industry. Social media platforms, particularly TikTok Shop, are driving product discovery in this burgeoning category.

Trends 88

Trends Consumer Conference Technology 88

5W PR

MARCH 27, 2024

Every year, the Global Pet Expo serves as a showcase for the latest and greatest innovations in the pet industry. From cutting-edge technology to whimsical designs, this event never fails to surprise and delight pet owners and industry professionals alike. Reach out to brainstorm your next campaign.

Trends 78

Trends Apparel Fashion Industry 78

5W PR

MARCH 27, 2024

Every year, the Global Pet Expo serves as a showcase for the latest and greatest innovations in the pet industry. From cutting-edge technology to whimsical designs, this event never fails to surprise and delight pet owners and industry professionals alike. Reach out to brainstorm your next campaign.

Trends 78

Trends Apparel Fashion Industry 78

Flack's Revenge

OCTOBER 27, 2021

There too, you have influencers, like industry analysts. He describes the expectations set when a company is founded (“12:00 SVT; Birth – No one really cares”) and circles the clock on to Shiny New Toy, Up and Comer, and Industry Disrupter (3 SVT) and beyond. Where does your tech and company fit in the category story arc?

Enterprise 177

Enterprise Big Data Technology Analysis 177

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. Done right, blogging attracts and converts prospects for less money than traditional methods.

Blogging 73

Blogging How To Engineering Tools 73

Bianchi Biz Blog

APRIL 11, 2024

Much of that growth in attendees, exhibitors and exhibitor space came from the advanced vehicle technology and mobility space, as the number of exhibitors in this category more than doubled to over 700. He has also attended and worked CES many times.

Automotive 99

Automotive Mobile Government Technology 99

Flack's Revenge

DECEMBER 12, 2022

s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021. There are many players in the hype-industrial complex. To better understand this, it can help to consider categories. A post on McKinsey & Co.’s

Real Estate 156

Real Estate Case Study Technology Education 156

Remote PR Jobs

DECEMBER 12, 2022

Familiarizing yourself with other brands in the industry is a great way to target your efforts into the techniques with the highest return. Categories. All Categories. Businesses and Agencies. Jobs Database. The Top 5 Intake Questions to Ask Potential Clients. public relations. Dec 12, 2022. BONUS: What is your budget range ?

Privacy 264

Privacy Meeting Strategy Social Media 264

Flack's Revenge

OCTOBER 27, 2021

There too, you have influencers, like industry analysts. He describes the expectations set when a company is founded (“12:00 SVT; Birth – No one really cares”) and circles the clock on to Shiny New Toy, Up and Comer, and Industry Disrupter (3 SVT) and beyond. Those who want to stay ahead of trends pay close attention.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Set your goals. Define your KPIs.

Measurement 370

Measurement How To Analysis Data 370

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Connect with niche content sites, blogs and lower-reach publications to drive more quality visitors to your website.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Connect with niche content sites, blogs and lower-reach publications to drive more quality visitors to your website. Brand sentiment and consumer behavior.

Consumer 195

Consumer Brand Branding Media 195

ImPRessions - Crenshaw Communications

APRIL 2, 2019

They must be willing to share business advice, comment on key trends affecting their category, and use their position as a platform for communicating expertise on an industry-wide scale. Executives should be seen as thought leaders – first and foremost – by the journalists who cover their industry. Bylines and blogs.

Conference 160

Conference Leadership LinkedIn Social Media 160

Bianchi Biz Blog

FEBRUARY 29, 2024

In this blog – the first of two parts – we’ll share these findings and what implications they have for PR practitioners as we strive to secure earned media hits for our clients. FINDING 1: It’s unanimous: PR practitioners agree that generating earned media has become significantly more difficult.

Report 101

Report Automotive Media Local 101

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. In this article, I’ll be drawing on my four years of experience and knowledge of the industry, plus that of other experienced industry professionals, to deep-dive into Digital PR. Why is Brand Awareness important?

Digital PR 170

Digital PR Industry Strategy Film 170

Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Brand Branding Media 195

Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Brand Branding Media 195

Bianchi Biz Blog

JANUARY 18, 2024

According to the Consumer Technology Association (CTA) president & CEO Gary Shapiro , “The resurgence of CES proves that face-to-face conversations and meetings are a necessity for the technology industry.” Automotive News ’ Jamie Butters summed it up in this headline in his post-CES column: Is CES worth (the) auto industry’s time?

Automotive 110

Automotive Technology Transportation Trade Shows 110

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. We are one of very few agencies to offer this service.

Marketing 106

Marketing Newspapers Print Local 106

ImPRessions - Crenshaw Communications

MARCH 23, 2022

This includes material like past PR coverage, product spec sheets, blog posts, preferred talk tracks, conference and award wins, executive bios, and marketing calendars, just to name a few. Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas.

Agency 310

Agency Meeting B2B Conference 310

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Some factors may be critical to your business while others could be deemed secondary.

Analysis 195

Analysis Corporate Reputation How To 195

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Bulk Blog Topic Generation. Instead of generating blog topics on a one-off basis, what if you could create several hundred at a time?

Blogging 60

Blogging Conference Content Marketing Writing 60

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Bulk Blog Topic Generation. Instead of generating blog topics on a one-off basis, what if you could create several hundred at a time?

Blogging 60

Blogging Conference Content Marketing Writing 60

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Blogs as a tool of corporate influence is flat to declining. . It’s a very difficult perception to overcome because a blog is really, or ought to be, a news site. For example: 13 Statistics from an Inc.

Social Media 117

Social Media Study Blogging Company 117

Bianchi Biz Blog

JANUARY 22, 2024

The awards aim to recognize outstanding automotive manufacturing facilities in North America across five categories: quality, operations, human resources, logistics and overall. Judges include Seraph in-house and external industry experts. Last year’s event was an incredible evening of celebration and networking with industry peers.

Automotive 89

Automotive Enterprise Resources Product Launch 89

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 10: Bulk Blog Topics Generation. Bulk Blog Topic Generation.

Blogging 60

Blogging Conference Content Marketing Writing 60