Bianchi Biz Blog

AUGUST 17, 2023

and avoiding pitfalls that could result in you being lost in the shuffle. Not Realizing You’re Already Running Behind We hate to tell you this, but chances are you might already be behind in your CES PR planning. Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc.

Automotive 76

Automotive Mobile Technology Resources 76

Sword and the Script

JANUARY 28, 2020

Few in PR had ever heard or Notified or its parent company. Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. It’s the basis for this PR tech briefing. What I saw was quite impressive.

Software 115

Software Tools Publicity System 115

Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

Mobile 113

Mobile Technology Automotive Interviews 113

Katie Paine's Measurement Blog

MARCH 9, 2023

For the record: There is no evidence that banner ads have an even remotely similar impact on a customers path to purchase as PR. “So For the record: There is no evidence that banner ads have an even remotely similar impact on a customers path to purchase as PR. But it wasn’t what the client expected or wanted to see.

Measurement 52

Measurement How To System Comparison 52

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology.

Software 154

Software Tools Print Technology 154

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). For PR practitioners, paid promotion can sometimes feel like the black arts, and vice versa for those who work in paid media. This is even more prevalent online, where everything is far more measurable.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Contently - Strategy

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. Thought leadership is about establishing yourself and your organization as an industry leader. Those ideas can really move the needle.

Leadership 126

Leadership Content Marketing Healthcare Google 126

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And, the need for qualified PR people has never been greater. And that’s only counting start-ups – established businesses, big brands, political movements, personalities, not-for-profits – everyone needs good PR. Here are five tips to consider if a PR career is in your sights. Gain crack research skills.

Training 159

Training Pitching Writing Video 159

PRSay

APRIL 19, 2017

PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. New hires, expansions and mergers.

Pitching 138

Pitching Report Writing Energy 138

Prohibition

DECEMBER 9, 2021

Today’s fast-paced digital world presents a challenge as customers expectations are higher than ever meaning brands are expected to have full transparency and communicate openly. How to prepare and fix a PR crisis. This is where effective PR crisis management comes in. Nobody wants a PR crisis.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Cision

JUNE 25, 2015

Your company has just earned a glowing article from a major news outlet and the exposure has the potential to take the business to the next level. Here are 10 easy ways to maximize new press using your own internal resources: 1. Here are 10 easy ways to maximize new press using your own internal resources: 1.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

MARCH 2, 2021

Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. The second reason is to acquire customers.

Company 150

Company Tools Technology Software 150

Presspage

AUGUST 14, 2017

In the coming years, however, PR is expected to take big steps in its growth as well. The Global Communications Report , a worldwide survey of more than 1000 senior PR executives worldwide, reveals that the worldwide PR industry is predicted to grow from its current estimated size of 14 billion dollars to 19.3

Trends 118

Trends Leadership Measurement B2C 118

Bianchi Biz Blog

JUNE 30, 2022

But your success at CES relies on planning smart and avoiding pitfalls that could knock you off track. But your success at CES relies on planning smart and avoiding pitfalls that could knock you off track. We hate to tell you this, but chances are you might already be behind in your CES planning. But we’re already registered!

Automotive 74

Automotive Mobile Technology Resources 74

The Resolution Blog

OCTOBER 7, 2015

Social media existed back then, as did blogs. When we’d finished touring TV studios in London and the dust had settled, I grabbed five minutes to speak with client’s marketing manager. SEO had nothing to do with me as a PR man and it was my intention to keep it that way. Do PRs Need to Know About SEO?

SEO 120

SEO Engineering Content Marketing Agency 120

Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention. It’s logistically impossible.

Automotive 91

Automotive Interviews Technology Mobile 91

PR 20/20

SEPTEMBER 17, 2019

SXSW is one of the most effective channels for promoting your business to professionals.”. Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube. April 5 - 7, 2020 | Hartford, CT.

Conference 97

Conference Marketing Case Study Content Marketing 97

The Resolution Blog

APRIL 23, 2018

I don’t need your insight. I have the metrics that you want I am the thing that you need The client looked me deep in the eyes They say there’s no turning back How can you plan your next thing They said they’re not coming back Because he’s distrusting of me… Dirty Data, nah Dirty Data, nah Dirty Daaa? She said that’s ok.

Data 120

Data Measurement Examples Tools 120

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Tell us a bit about your role at Bospar and who your clients are. How did your time as an on-air reporter at CNBC prepare you for the role you have now? Video is powerful.

Strategy 52

Strategy Interviews Pitching Energy 52

Critical Mention

MARCH 12, 2018

While we needn’t fear this date, in the spirit of the “Ides of March,” let’s look at some common PR pitfalls that can doom your efforts. For PR to be at its most effective, careful planning should be part of the process. Is your brand exhibiting at the industry’s biggest trade show? Failing to test your concept.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. By contrast, doing PR work in-house, in corporate communications or marcom position, tends to be the inverse: an inch wide and a mile deep. Whereas, being an in-house communications professional, you’re expected to simply “know” and “do.”.

Agency 60

Agency Corporate Interviews eBook 60

Bianchi Biz Blog

JANUARY 21, 2021

Just as the COVID-19 pandemic abruptly halted most press events, tradeshows, customer events and news conferences many communicators rely upon to share news, one of Bianchi PR’s clients took a bold step in the virtual revolution. The best solution depends on your company’s unique needs and existing capabilities. Sylca Kleiner. “We

Automotive 70

Automotive Training Travel Meeting 70

Shift Communications

MARCH 19, 2015

One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. We agree on the qualitative outputs of public relations: Increased awareness of your company and its products/services. Increased trust in your brand.

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

The Hoffman Agency

JUNE 15, 2021

Kelly Trom, Senior Account Manager (U.S.). It’s imperative to be open with your teammates and clients to drive successful results. At the very beginning of any new task, open communication is critical to make sure that every team member and client is on the same page with expectations, realistic deadlines, etc.

Agency 36

Agency Creativity Internal International 36

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

SEPTEMBER 24, 2019

Not every one that winds up in the marketing and PR space started there. After college, he spent seven years in capital markets, “trading corporate and high yield bonds for a large regional money manager.”. How is that line of work different your work in enterprise software sales? . Take Chris Forhan for example.

Agency 63

Agency Software Enterprise Marketing 63

PR 20/20

JANUARY 15, 2019

If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Marketing Account Management Software.

Trends 57

Trends Marketing Software Video 57

PR Job Coach

NOVEMBER 3, 2010

I often have commented in blogs and guest posts why it is important today to speak to and about your accomplishments. Your past accomplishments are an indicator of how you will perform in the future. Companies are no longer just relying on what you tell them through your resume and cover letters. The short answer is no.

Engineering 176

Engineering LinkedIn Google Insurance 176

Stephen Waddington

JUNE 26, 2018

We’re beginning to get a handle on how AI is impacting the business of PR. Technology is impacting PR work in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. You can review the results in this document. We’d welcome your involvement. It’s an ongoing project.

Ethics 69

Ethics Analysis Technology Data 69

Sword and the Script

JUNE 2, 2015

At the time, I worked for a PR firm he inherited us from his predecessor. Emails would go unanswered, we had little access to anyone else on the team and as a result, there were very few stories we could tell. 6 Tips for Getting the Most out of your PR Agency. 6 Tips for Getting the Most out of your PR Agency.

Agency 60

Agency Construction Leadership Corporate 60

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. Jason Brown , Founder/Principal, PublicCity PR. Baz Luhrmann, The Sunscreen Song, 1998. I see a few things.

Marketing 189

Marketing Content Marketing Data Social Media 189

Stephen Waddington

JUNE 21, 2018

The original promise of the internet was that mainstream media would be disintermediated and the public would have access to a huge variety of blogs and websites. The original promise of the internet was that mainstream media would be disintermediated and the public would have access to a huge variety of blogs and websites.

Social Media 73

Social Media Print Study Advertising 73

Sword and the Script

OCTOBER 17, 2017

If you are a lawyer, I’d bet you lunch your marketing team will read this interview and nod their heads in agreement. If they won’t say that to your face, then the chances are your marketing shop is underperforming…and it’s probably your fault. She is Ginny Allen an attorney who turned legal marketer and entrepreneur.

Marketing 68

Marketing Ethics Interviews Meeting 68

Wildfire

AUGUST 1, 2018

As PR agencies go, Wildfire is unashamedly nerdy. While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure.

Measurement 49

Measurement Analytics Google Agency 49

Waxing UnLyrical

DECEMBER 14, 2016

During that chat Shonali said something very interesting about PR goals: A4: Ultimately, all business efforts tie back to a) increasing revenue, b) lowering costs, c) improving cust. These are the business outcomes that an organization looks for, and PR is most effective when aligned with them. How does it figure in PR?

Employee 40

Employee Measurement Social Media Product Launch 40

Beyond PR

SEPTEMBER 8, 2016

This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address. Joe warned the other 80%: “Mediocre content will hurt your brand more than doing nothing at all.” You need to satisfy a specific curiosity of your audience. Take a second to slow down.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40