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PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

Nearly two full weeks after protests by right-of-center celebrities and activists raged on social media, it finally issued a tepid response that said…well, not much. A seemingly minor marketing promotion precipitated the boycott, but AB’s response to the situation didn’t help.

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How Can Financial Services Organizations Use Social Media?

wiredPRworks

How can financial services organizations use social media to differentiate and build relationships? With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Financial Services Organizations Social Media Interview Key Points. About Growing Social Now.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

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Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Prepare in advance.

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From hindsight to foresight: Taking a proactive approach to purpose and polarization

NewsWhip

This position is uniquely based on both the internal and external context and a balance of emotional and intellectual intelligence. Right now, in the global year of elections, there’s no bigger issue on the minds of corporate communications professionals — a fact highlighted by both the Page Society and PRovoke media recently.

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Power of Possible Podcast: U.S. Bank takes interesting approach with new podcast

Communications Conversations

Bank, which launched its “Power of Possible” Podcast earlier this year. Our brand voice is to be relatable and earnest for a large bank. Bank focused podcast wouldn’t work. Any sense for internal expectations? However, we have so many experts across the bank and we really wanted to reach the consumer audience.

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5 Trends Shaping The Future Of PR (And How To Manage Them)

ImPRessions - Crenshaw Communications

Allies are like money in the bank, and like wealth, they take time to accumulate. First, PR teams need to know how to discern between high-level, high-domain-value media outlets with large reach and those that are less useful. Get internal buy-in. Most importantly, stay the course. Finally, tap allies and advocates.

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