Communications Conversations

OCTOBER 13, 2015

One of my favorite local Instagram campaigns is #onlyinmn. Bank is the title sponsor for the new Vikings stadium here in Minnesota. Essentially all Explore MN does is enlist the thousands of Instagrammers from across the state of Minnesota to tell its story for them. Simple, but brilliant.

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Corporate Creativity Employee Instagram 60

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. Agency A: A boutique creative and digital shop that dabbled in PR. Agency B: A boutique integrated and brand/creative strategy firm. What are agency partnerships? It was painful.

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Agency Creativity Media Relations Nonprofit 76

Solo PR Pro

MAY 24, 2022

Awards recognize the strategic and creative work we do and the results we get,” Mary says. Local and national PRSA awards , such as the Anvil Awards, are a go-to for recognition in the public relations field. While working within a client’s community or industry is a great place to start, don’t be afraid to get creative. “We

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How To Groups Writing Local 52

PR in High Definition

MAY 31, 2016

Is the key competitor in that market founded by someone local? If not, you’ll need to be creative in your comms to avoid being branded a ‘me too’ company. You’re better off having a small retainer in each country you have a presence in, even if it means banking some of the time for when you need it. Your local talent.

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Banking Local Examples Twitter 48

Solo PR Pro

JANUARY 14, 2020

– Deborah Beroset , CEO/Founder, Moxie Creative + Consulting, Inc. My advice would be that the fastest and least expensive way to generate leads is to speak locally through workshops.Chamber of Commerce. Local colleges partnerships. Finally, develop a face-to-face relationship with a bank or credit union officer.

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Insurance Insurance Banking Groups 110

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. He said to me, “We're looking for someone with deep expertise in finance, is that you?”

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How To Fashion Banking Industry 104

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Bank (nominated by Monica Wiant). Bank social media team in 2018 after graduating from the University of Minnesota with a degree in journalism. But, who are the next LeeAnns, Sarahs and Allisons? Hill Center.

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Social Media Agriculture Marketing Media 128

Communications Conversations

JUNE 14, 2017

Or, the best local restaurant to hit up? 4–Get creative with the “Bold North” theme. Could be a uniquely Minnesotan food (I’m looking forward to local bakeries selling Super Bowl lefse, myself). Tens of thousands of people will visit the Twin Cities during that week in February.

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Company Brand Branding Local 60

Sword and the Script

OCTOBER 8, 2016

Though I’ve been partial to MailChimp for both its model and the opportunity to “buy local,” the Times story pushed me over the edge. Has your PR firm stopped bringing creative ideas to the table? A boutique agency provides access to creative senior talent that won’t break the bank. News by definition defies expectations.

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Marketing Pitching Survey Study 113

Barokas

MARCH 22, 2018

Last night, our team attended PRSA Puget Sound’s annual Totem Awards , which recognizes creativity and accomplishment in public relations. Guests were wowed by the event, which featured a DJ, food and drinks by renowned Chef Ethan Stowell, and local music icon Macklemore’s ‘White Walls’ Cadillac limo and ‘Downtown’ Moose Bike.

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Public Affairs Sports Engineering Local 49

Bad Pitch Blog

AUGUST 7, 2012

From supporting creative briefs to fueling message tracks, reasons to believe are a critical part of any campaign or plan, down to an individual pitch. This is because reasons to believe are proof -- the facts keeping the wings on the creative plane giving your pitch altitude. What does the editor''s zero moment of truth look like?

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Pitching Strategy Local Banking 67

Contently - Strategy

AUGUST 22, 2019

When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. When most of us sit down to research where to bank, we’re not really jumping for joy. That’s not a knock on finance content at all, by the way.

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Banking Content Marketing Examples Industry 93

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!).

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Course Local Creativity LinkedIn 40

Communications Conversations

SEPTEMBER 15, 2020

Susan Beatty, VP-external communications, US Bank. She’s an institution in the local PR scene, and without question, someone who has changed many, many lives. She doesn’t speak locally much anymore, but when she does, I’m sure to snag a ticket. I can’t think of a better compliment! Trend-setters.

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Agency Trends Social Media Local 78

Waxing UnLyrical

APRIL 8, 2016

Creativity begets attention, which begets influence. That was part of the reason I was hired in 2006, along with two other extremely talented and creative PR professionals; to make over the organization’s PR function. Part of this creative momentum resulted in the first-ever “ASPCA Day” on April 10, 2007.

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Community Creativity Local Banking 40

Waxing UnLyrical

JUNE 6, 2016

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. What a Duck Can Do For “Social” Media Relations. Image: William Iven via Unsplash, CC Zero.

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Case Study Study Communications Banking 40

Waxing UnLyrical

SEPTEMBER 12, 2012

I often write, both for Waxing UnLyrical and for my own blog , about passion and creativity, and I am constantly urging my undergrad PR students at Curry College as well as my graduate-level Organizational and Professional Communication students at Regis College to “think outside the box”… to be curious.

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Publicity Radio Nonprofit System 83

Waxing UnLyrical

MAY 11, 2016

It requires a high level of resilience, creativity and organization. We did not bank on that sort of measurement opportunity but it happened. Clients still love seeing their name in local, trade and national media outlets – especially when they receive feedback from their network as a result. Media relations can be tough.

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Media Relations Media Measurement Conference 40

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. That’s all going to change in next year because creative work is the essence of differentiation and a key driver of revenue and profit. Local news and indy journalism more trusted. “I

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Marketing Content Marketing Data Social Media 187

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. When done right, they can be creative and compelling. “There is a lot of creativity and value to be had in media tours.

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Media Television Pharmaceuticals Radio 120

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. CSR-results stories work well here, as do tales of local do-goodery. ” (PNC Bank does this every year!) ” (PNC Bank does this every year!)

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Pitching Print Survey Local 136

Cision

MAY 9, 2016

A media bank is now an expected aspect of a press release. The easiest way to identify these are with the public domain designation (Creative Commons calls this license CC0 ) or with the CC-BY (+SA or +ND) licenses. One of the first places that you may want to start looking for new images is (1) Creative Commons Search.

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Engineering Creativity Google Community 120

Buzzstream

AUGUST 28, 2019

This project was based on data from the Federal Reserve Bank of New York; Experian and Equifax debt reporting; the U.S. This campaign had over 170 media mentions, with many of them from local news outlets covering their area. The options for this type of content are endless, and your team’s creativity is the limit.

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Survey Data Comparison Analysis 98

Sword and the Script

DECEMBER 10, 2019

The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. This unlikely union will create some of the most creative, impactful and best-in-class marketing the planet has ever seen. 29) A logical investment in creativity. “As

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Marketing Content Marketing Advertising Advertising 99

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In the UK, the recent launch of the Facebook News service is the first outside the US, a demonstration that the platform is prepared to doing deals with some local publishers. This is a question I am often asked.

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Google Data Government Social Media 119

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. I was a fresh out of university, in my first PR job in local government, at the former South Yorkshire County Council, in the North of England.

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Film Creativity Newspapers Internal 40

PR Fuel

OCTOBER 30, 2018

Also, call up a few really creative friends or colleagues to come to your aid. For instance you could be editing your email and change “bank” to “institution.” Even if your information is useful and creative, repeated language can make it all seem like yesterday’s breakfast! Can one word totally change that? Sometimes it can.

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Communications Pitching Writing Social Media 40

Waxing UnLyrical

DECEMBER 9, 2010

Instead of taking 7 hours, it took 3 hours to shoot because we had remembered every locale and shot. Aim high in creativity, but keep in mind the limitations of your tools and skills throughout the process. A good video camera is definitely important, but don’t break the bank for one. And of course, it worked.

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Video Facebook Twitter Viral 87

Stephen Waddington

MAY 12, 2019

I dropped in from my pocket somewhere between our local Metro station and the centre of Newcastle late on Sunday evening. Social media posts on Facebook and Twitter travelled around the world and back on Bank Holiday Monday. Sarah contacted local jewellers and pawnbrokers throughout the North East on Tuesday morning.

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Local Storytelling Exercises Banking 60

Waxing UnLyrical

APRIL 2, 2016

Element #2: Creativity. I love this quote from William Plomer , the South African-born writer: “Creativity is the power to connect the seemingly unconnected.” ” Creativity in the Social PR Context. We’re a pretty creative bunch, so this doesn’t need a lot of explaining. Creativity: Example.

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Strategy Case Study Community Creativity 40

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. Mass communication aims to meet these needs.

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Ethics Communications Print Television 52