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How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

I have a local bank client that just started working with me in September. A wealth of opportunities, with placements for the most important local publications clustered to hit during a four to six-week period. Get Creative With WHO You Pitch. Can I do a story on the impact of technology on banking cyber security?

Pitching 100
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Why PR Awards Matter and How To Win Them: Best Practices From PR Pros

Solo PR Pro

And there’s a bit of an art to writing a submission that not only meets the judging criteria but also stands out in a sea of other outstanding work. Kelly adds that the process of writing an award submission can be a learning experience all on its own. And when you do win, it’s a victory for everyone involved.

How To 52
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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau.

Industry 316
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7 creative ways to promote your company’s corporate volunteer efforts

Communications Conversations

One of my favorite local Instagram campaigns is #onlyinmn. Bank is the title sponsor for the new Vikings stadium here in Minnesota. Find that exec, work with them, and encourage them to tell their story for why they volunteer via LinkedIn Publishing (tip: You will probably have to ghost write the post for them).

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Start-Up Advice from 22 Solo PR Pros

Solo PR Pro

– Deborah Beroset , CEO/Founder, Moxie Creative + Consulting, Inc. My advice would be that the fastest and least expensive way to generate leads is to speak locally through workshops.Chamber of Commerce. Local colleges partnerships. Finally, develop a face-to-face relationship with a bank or credit union officer.

Insurance 110
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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Of course, I couldn’t write a post like this without nominating a couple people myself! Bank (nominated by Monica Wiant). I thought I’d ask my network for help! They had to be younger than 30. Hill Center.

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Monday Roundup: Integrated Communication Case Studies

Waxing UnLyrical

Why: “Rather than offering multiple touchpoints from disparate marketing units, the system is designed to have one marketing person serve as a ‘touchpoint’ for the customer,” writes Sherry Lowe of Splunk, on how the company is streamlining its communications. Airbnb’s Successfully Charming PR Stunt.