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For comms pros, Silicon Valley Bank is a reminder that trust is currency

Sword and the Script

They didn’t trust the bank. The banking community has some unique dynamics… Scar tissue. The financial crisis of 2008-2009 still haunts many of us; Frayed nerves. The preceding cryptocurrency meltdown toppled a bank or two and reminded us of the financial ghosts; and Uncertainty. They lost confidence.

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PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

Some were management failures, while others were about corporate values or behavior. Walk the walk before you talk: International Women’s Day It was more an embarrassment than a crisis, but in March of 2022, hundreds of companies marked International Women’s Day with promotions or social posts of support.

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Wells Fargo’s Crisis Management Fail

Melissa Agnes

It’s clear that Wells Fargo has proven to NOT be crisis-ready for multiple reasons. As a result, they’re faced with one of the most difficult crises to manage: a crisis of corporate culture. In this week’s #crisisready video I highlight the bank’s two biggest crisis management fails.

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Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Reputation’s soaring value is good news for PR and corporate communications professionals. In fact, the 2017 U.S.

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Your Guide for Data Breach Crisis Communication

Melissa Agnes

How to minimize the risk of a data breach crisis. For example: Do you have a database of your customers, clients, members or other stakeholders’ confidential information (be it their name, social security number / social insurance number, home address, phone number, banking information, etc.)? If so, how secure is this database?

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Book review: Reputation Management by Tony Langham

Stephen Waddington

Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. Reputation Management was published in 2019 long before the COVID-19 crisis but it is nonetheless a timely book. Buy it for your boss.

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4 Creative PR Ideas for Crisis Communications

Sword and the Script

Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening. Time hacks – crisis PR demands speed. Late Friday afternoon used to be the besttime for corporations to release bad news. Chevy embraces the truck.