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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. News creates a market presence.

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Convergence of Marketing & Comms: Insights From E*Trade, Dolby, BitGo,  Bank of the West

Onclusive

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. Ben Stuart, CMO, Bank of the West. “I Clarissa Horowitz, VP, Marketing, BitGo.

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The Role of PR in Transforming Consumer Finance

5W PR

The old days of being defined by physical spaces and a reputation for complexity are fading. Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. Reestablishing trust The consumer finance services industry has had its share of reputation issues.

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Building Trust in Fintech: PR’s Role in Consumer Confidence

5W PR

However, in this exciting landscape, customers still need to know they can trust these new technologies with their hard-earned cash, making public relations a key player in fintech. Anything from bank account information to personal identification. When it comes to money, security is king.

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M&A: Reputation Building Must Happen Well Before Details of M&A Are Announced.

Reputation Us

When two credit unions look to combine forces through a merger or acquisition, the pace of negotiations means their reputations and a well thought out communications strategy often gets overlooked. . M&A: Loss of Reputation, Trust and Members. This feeling of neglect ultimately damages reputation.

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The Western Bankers Association Announces Incident Response Program to Bolster Cybersecurity for Member Banks

Reputation Us

SACRAMENTO, CA, – The Western Bankers Association (WBA) today announced the availability of a new member benefit, the Incident Response Program (IRP) designed to help member banks prepare for and mitigate against cyber incidents. Legal consultation on incident response preparedness, including incident notification obligation analysis.

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Reputation Is Critical

Reputation Us

New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment. Bob’s Red Mill and Les Schwab ranked highest as local, reputable companies. Columbia Sportswear, Tillamook Creamery and Umpqua Bank also ranked favorably. REPUTATION: BY THE NUMBERS.