Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. Adjust when needed.

How To 104

How To Fashion Banking Industry 104

Communications Conversations

MARCH 29, 2019

I’ve watched them both grow into fabulous communicators and leaders! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I give you 15 up-and-coming social media and communications rock stars! Thomas classroom many years ago. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. Integrated Marketing Communications Case Study: City of Hope . On Think Thanks TV: The Century Foundation – Integrated Communications Strategy.

Case Study 40

Case Study Study Communications Banking 40

Solo PR Pro

JANUARY 14, 2020

We asked our Solo PR Pro community what advice they would give to someone about to start their solo business. – Terri Thornton , Owner, Thornton Communications. – Anne Isenhower , Principal, Anne Isenhower Communications, LLC. – Deborah Beroset , CEO/Founder, Moxie Creative + Consulting, Inc.

Insurance 110

Insurance Insurance Banking Groups 110

The Resolution Blog

DECEMBER 16, 2015

But, it is fair to say that while pockets of innovation exist [ ING Bank communications team for example ] the industry isn’t adapting to the changing environment as rapidly or as deeply as it could/should. It’s a subject I’ve thought and talked about and delivered against. This can limit innovation.

Case Study 120

Case Study Agency Creativity Study 120

Stephen Waddington

SEPTEMBER 29, 2020

This pandemic has massively accelerated the pre-existing trends that play to our strengths and will therefore make it easier for us to grow relative to other creative industries.” Strategic role of PR The strategic role of communications has generally received greater recognition during the crisis. Worst time but survived.”

Industry 146

Industry Crisis Government Survey 146

Stephen Waddington

DECEMBER 11, 2019

Data-driven PR, powered by AI, is impacting the evolving face of communications. Other professions such as finance, banking, law and accountancy are upskilling en masse. We took our industry-leading research and work to thousands of communicators worldwide. The next 12 months will involve building a community of practice.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Waxing UnLyrical

JULY 24, 2017

Because I cross-posted a few photos from Instagram to Facebook and Twitter (mostly FB), and got creative with hashtags, people I already knew IRL started following me on Insta, as well as people I didn’t know. And in just a few clicks, what started as a cold or relatively lukewarm connection (e.g.

Banking 89

Banking LinkedIn Facebook Community 89

wiredPRworks

JUNE 5, 2018

Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world. As publisher of [link] since 2006, Barbara’s work is often a catalyst for creative thinkers and leaders. Thanks for reading!!!

Marketing 45

Marketing Insurance Insurance B2C 45

Reputation Specialist Michael Toebe

AUGUST 3, 2021

Now, for the reply from Creative Artists after Disney offended its client, Johansson, further. He added that Disney’s reaction to the lawsuit is an attack on Johansson’s character and it’s “beneath the company that many of us in the creative community have worked with successfully for decades.”

Publicity 52

Publicity Media Ethics Television 52

Wildfire

SEPTEMBER 4, 2018

With the rise of “fake news”, it’s perhaps no surprise that there’s a lack of trust in the communications industry of late and, as a result, we’re seeing several myths and misconceptions looming over the PR industry, which are being taken as fact by the public every day. PR myth #1: “Just send out a press release…”.

Banking 45

Banking Education Industry Crisis 45

Waxing UnLyrical

JUNE 5, 2018

In May, Sally Falkow joined as the guest host with answers regarding creativity in communications from her son, Mike Falkow of Rogue Magazine. A2: from @mikefalkow Your gut may be very creative, but it can’t beat actual data #measurepr. Image: Siora Photography via Unsplash, Creative Commons CC0. Think Google Analytics.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Communications Conversations

SEPTEMBER 15, 2020

Anna Lovely, vice president-global communications, Cargill. Katie Boylan – chief communications officer, Target. Susan Beatty, VP-external communications, US Bank. When the Coven opened two years ago as a community space for women, non-binary and trans people, it was groundbreaking. Except Laura King.

Agency 78

Agency Trends Social Media Local 78

Waxing UnLyrical

JUNE 21, 2017

Here’s who was there from Extension: Elizabeth Gregory North , Head of Agricultural Communications. Silver lining–Can produce creativity! Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Agriculture 73

Agriculture Measurement Banking Resources 73

Waxing UnLyrical

JULY 12, 2018

When I started my first communications agency, people asked me for my “elevator speech.” As a former head of communications for major financial services firms, where I’d been responsible for communications soup-to-nuts, I would tell people that I focused on 360-degree communications … in short, I was saying I could pretty much do everything.

Brand 74

Brand Branding Banking Financial 74

MaccaPR

JANUARY 8, 2021

Arik particularly appreciates how in the wake of George Floyd’s death and the reckoning with systemic racism, both US Bank and Target masterfully used their blogs to talk about social justice and their contributions to rebuild and repair the community. Which brings us to. Brands Taking a Stand on Social.

Social Media 62

Social Media Trends Marketing Viral 62

PR in High Definition

JANUARY 17, 2017

We’ve seen a cornucopia of retail banking, investment and information services spring up in the last few years and many of them have been hugely successful. These kinds of companies will have a virtuous effect on other, more established companies, showing traditional retail banks and investment companies how to do business better.

Technology 48

Technology Automotive Retail Banking 48

PR in High Definition

AUGUST 21, 2018

The introduction of something new and a word we hear about all the time in the creative industry. Challenger bank, Monzo, has a community forum where its users can chat to each other about Monzo products and interact with a team of Monzo employees to discuss new ideas. appeared first on Firefly Communications.

Brand 54

Brand Branding Trends Social Media 54

Waxing UnLyrical

NOVEMBER 7, 2016

SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. It also gives us a wide paintbrush to be creative and unique in how we engage with our key audience. Introduce yourself – who are you and what do you do? At SA, I lead a team of PR dynamos.

Measurement 65

Measurement Course LinkedIn Banking 65

Waxing UnLyrical

NOVEMBER 28, 2016

For me the community around Shonali alone is worth the investment and more. The creative director of Il Pelicano, Marie-Louise Scio. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Learn fast.

Banking 40

Banking Community Conference Training 40

Waxing UnLyrical

APRIL 8, 2016

Creativity begets attention, which begets influence. That was part of the reason I was hired in 2006, along with two other extremely talented and creative PR professionals; to make over the organization’s PR function. Takeaway: Channeling your creativity can have remarkable results; results that even you may not foresee.

Community 40

Community Creativity Local Banking 40

Waxing UnLyrical

MARCH 14, 2016

4 Creative Email Marketing Campaigns That Inspire Action. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. How can you create campaigns, blog posts, and more that resonate with your audience?

Storytelling 40

Storytelling Banking Training Writing 40

Waxing UnLyrical

MAY 27, 2017

Be creative, evoke whatever emotion you’re going for … do all those things you’re supposed to do. This was a AAA-instigated rant, but really, it could have been any company that is not thoughtful about its communications. That pisses me off. I know people habitually renew at the last minute. But don’t lie.

Customer Service 67

Customer Service Insurance Insurance Banking 67

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success. From a cultural standpoint we obviously hoped that it would take off but we were blown away by how fast it happened and the extent of it.

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

MARCH 7, 2016

International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MAY 2, 2016

Why: “Likability is neither predictive of creative effectiveness nor highly correlated against other key metrics,” says Angie Jeffery as she explores why producing campaigns based on likability alone leads to “underperforming ads and millions of dollars in wasted media spend.”. Why Are So Many Likable Ads Ineffective? .

Training 40

Training Banking Pitching Writing 40

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!).

Course 40

Course Local Creativity LinkedIn 40

PRSay

APRIL 18, 2024

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis.

Leadership 185

Leadership Storytelling Viral Banking 185

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 192

Marketing Content Marketing Data Social Media 192

Waxing UnLyrical

NOVEMBER 9, 2017

Not because we weren’t creative enough, or weren’t strategic enough, or didn’t think big enough. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. But because we DID.

Banking 49

Banking Training LinkedIn Google 49

Waxing UnLyrical

MARCH 25, 2016

They seemed to exist in an alternate reality populated by creative types tattooed all over, who imbibed copious quantities of Scotch as their screens radiated magic and mystery. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Training 40

Training Banking Software Web 40

Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. blog posts, maybe even building to a blog community). I bet you could come up with some very creative ideas – those are just a few basic ideas as an example.

Marketing 40

Marketing Guidelines Social Media Banking 40

Waxing UnLyrical

MARCH 11, 2015

All of these statements are correct in their limited context, but are also misstatements meant to reconcile the difficulty of communications measurement. You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Cision

AUGUST 17, 2015

In an AdAge piece, Quaker’s digital lead, Elena Parlatore describes the advantages of Pinterest for her business : Less trolling behavior in the Pinterest community than on other sites. Pinterest may be forgotten in some circles, but as a communication platform it is powerful. Businesses are doing creative stuff with Pinterest.

Pinterest 120

Pinterest Banking Mobile Trends 120