Sword and the Script

JUNE 3, 2020

The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? As president, she’ll lead the company’s operations and corporate strategy. in 2019, reaching a record $4.5

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. Michael Ares, MDA Corporate Marketing, LLC.

How To 104

How To Fashion Banking Industry 104

Doctor Spin

JUNE 29, 2022

There are serious problems with this approach: One problem is that the return on the PR investment is a fluctuating valuation rather than a net income; it’s not “money in the bank.” “Insanity is doing the same thing over and over and expecting different results.” — Albert Einstein. The Basic PR Model. PR in the Boardroom.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Communications Conversations

DECEMBER 8, 2022

Her start : Public relations intern with Fleishman Hillard. Her start : Talent resources intern at Fallon. Holly is now the vice president of corporate branding and partnerships at Polaris. Bank and Optum. Her start : Special events intern, Science Museum of Minnesota. LeeAnn Rasachak. And now to be a solo?

Marketing 60

Marketing Leadership Creativity Internal 60

Mindful Marketing

JULY 17, 2021

On July 11, Branson, founder of Virgin Galactic and a variety of other Virgin companies, became the first of the execs to experience outer space when his corporation’s SpaceShipTwo carried him and a small crew to an altitude 9.5 Swiss bank UBS has estimated that space tourism could be a $3 billion industry by 2029.

Tourism 115

Tourism Travel Nonprofit Banking 115

PR in High Definition

MAY 26, 2021

In any case, it may mean there is not much spare money floating around in company coffers to be sending the usual corporate gift baskets or organising a large exclusive event for your customers. For example, was there a great internal initiative your company undertook that received brilliant feedback and made a real difference?

B2B 62

B2B Banking Corporate Internal 62

Waxing UnLyrical

AUGUST 14, 2012

The second was a blog post by one of my Curry College PR superstars, Erika Kuzmicz , who finished her degree requirements in December 2011. six months early, immediately segued from Intern to Account Coordinator with Boston-based The Castle Group in January 2012, and walked across the stage to receive her diploma in May.

Publicity 98

Publicity Pinterest Nonprofit Twitter 98

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. In 2018, with the support of my publisher and corporate leadership, I enrolled in a 12-week professional truck driving course at Waukesha County Technical College in Waukesha, Wisconsin.

Groups 55

Groups Meeting Transportation Media 55

Communications Conversations

JUNE 6, 2017

US Bank has a new CEO. And typically it rests of the shoulders of corporate communications and PR teams. 2–Target your internal influencers–just like you would your external influencers. He’s been “blogging” (i.e., General Mills has a new CEO. Patterson Dental (client) just ousted its CEO.

Employee 60

Employee How To Survey LinkedIn 60

Waxing UnLyrical

JANUARY 8, 2014

I’ve also seen this when I meet as a College of Fellows mentor with young professionals at PRSA’s International Conferences , something I’ve been doing for the past few years as part of my personal and professional commitment to the standards and ideals represented by the College. He blogs at A Professor’s Thoughts.

Nonprofit 90

Nonprofit Banking Government Conference 90

Communications Conversations

DECEMBER 4, 2020

Oh, and also, corporate blogging was almost dead. But, corporate blogging was down. According to the good folks at the UMass Dartmouth Center for Marketing Research , corporate blogging use was down to 21% among the Fortune 500–the lowest it had been since they started tracking in 2010. Let us review.

Corporate 139

Corporate Blogging Banking Measurement 139

Waxing UnLyrical

DECEMBER 21, 2012

I was cutting my teeth as a Public Affairs Intern for the U.S. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest. He blogs at A Professor’s Thoughts. Sometimes I say, “Been there; done that.” But that’s not true.

Public Affairs 90

Public Affairs Nonprofit Banking Government 90

Waxing UnLyrical

JANUARY 12, 2012

After all, when I was a public affairs intern working for the US Army a million years ago, a remarkable piece of technology appeared that made it possible to transmit the written word via a telephone line to remote and exotic locales. He blogs at A Professor’s Thoughts , and he’d love for you to talk to him on Twitter.

Publicity 72

Publicity Public Affairs Nonprofit Banking 72

Communications Conversations

OCTOBER 24, 2019

Because I’m about to fill up an entire blog post–and then some–talking about just that! It wouldn’t have been impossible to do this if I had a job at an agency or a corporation, but it would have been much more difficult. Far too many people to list in a blog post–and I apologize for that.

Social Media 79

Social Media Media Groups Blogging 79

Waxing UnLyrical

JUNE 20, 2016

Why: “One truth about online fundraisers: It is very, very hard to succeed with social media and blog content alone,” writes Geoff Livingston as he explains why “frankly, you need multiple tactics.” So I figured we’d focus today’s roundup on some great posts that will help you find your way long the I.C.

Communications 42

Communications Retail Banking Mobile 42

Waxing UnLyrical

MARCH 19, 2012

Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest. He blogs at A Professor’s Thoughts , and he’d love for you to talk to him on Twitter. One’s an architect. One’s a retired social services administrator. To quote super-chef Emeril Lagasse, “Bam!”.

Publicity 72

Publicity Nonprofit Banking Government 72

Waxing UnLyrical

OCTOBER 10, 2012

If we’re serious, though, about our roles as the conduit between the internal “us” and the external “them,” we have to find a satisfactory middle ground that fosters understanding. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest.

Publicity 92

Publicity Ethics Nonprofit Local 92

Waxing UnLyrical

MARCH 11, 2016

From Women’s History Month to International Women’s Day, March is all about women. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Amirite ladies? Here’s some of what we talked about.

Measurement 40

Measurement Meeting Comparison Banking 40

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. By attending webinars, reading blogs & staying up on best practices, youll be armed w/ info you need #measurepr. measurePR March 2018. A3: Education is important.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Waxing UnLyrical

NOVEMBER 11, 2015

Why do I do this on top of teaching four-to-five courses each semester as well as supervising a dozen or so public relations interns and advising a couple dozen students? Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest.

Nonprofit 40

Nonprofit Banking Ethics Course 40

Norton's Notes

JULY 29, 2015

I provide strategic digital and social media advice on behalf of corporate, media and political communication clients. Despite by my age, I’m lucky enough to have worked with over 30 organisations including a number of banks, DuPont, Adobe UK, and even the Falkland Islands Tourist Board. What are you passionate about?

Interviews 28

Interviews SEO Banking Radio 28

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Internal comms takes center comms stage in hybrid work. There is a new corporate scenario that directly impacts all audiences and communication channels. Prediction, hope and a billion-dollar idea.

Marketing 190

Marketing Content Marketing Data Social Media 190

Waxing UnLyrical

JULY 29, 2016

– though I really wish you’d leave them as actual comments on the blog. It took a while, but a) we learned so much about what made them tick and how they work, and b) we built internal bridges that made a world of difference when we were developing and executing our campaigns around their work.

Measurement 40

Measurement Banking Meeting Local 40

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. This provides a great example of cheap metrics that don’t inform you about how effectively you are contributing to corporate goals.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. billion PR software market.

Software 94

Software Banking Technology Data 94

Sword and the Script

OCTOBER 6, 2020

The story being monitored could be yours – or someone else’s – the company said in a separate blog post : “The alert operates within a set of search terms defined by you and your analyst, depending on the topic of interest. The scope is completely up to you – search terms are not limited to tracked themes and brand drivers. Try our services.

Software 178

Software SEO Company Tools 178

Sword and the Script

AUGUST 6, 2019

A corporate account will have liberties – like adding a seat for your agency – that an agency account won’t be able to do for clients. 4) West Corporation rebrands as Intrado…but who was West? West Corporation has rebranded as Intrado and adopted the tag line “Information to Insight.”. 6) Picks from the PR tech vendor blogs .

Marketing 63

Marketing Pitching Corporate Tools 63

Communications Conversations

SEPTEMBER 22, 2017

International IABC. I see friends attending the PRSA National Conference each year and going out to dinners with all sorts of people I know and have met over the years through Twitter, blogging and my PRSA involvement. Easy for agency and corporate folks to go when the mothership is paying. PRSA National. Not a single one.

Conference 60

Conference Industry Hotels Local 60

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. With chatbots capable of handling more and more ‘how to’ and ‘information requests’ internally, leading marketers and communications pros will train them to give feedback and assist when executing on content initiatives.”.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Waxing UnLyrical

AUGUST 26, 2016

And such days – be they International Women’s Day , or Women’s Equality Day, or Equal Pay Day – inevitably make me think about how far we have come… and wonder whether we’re doing enough to keep moving. Ditto International Women’s Day, Women’s Equality Day, and so on. These are the days.

Internal 40

Internal International Film Banking 40

Waxing UnLyrical

AUGUST 26, 2016

And such days – be they International Women’s Day , or Women’s Equality Day, or Equal Pay Day – inevitably make me think about how far we have come… and wonder whether we’re doing enough to keep moving. Ditto International Women’s Day, Women’s Equality Day, and so on. These are the days.

Internal 40

Internal International Film Banking 40

Contently - Strategy

APRIL 24, 2019

Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. How you’ll refresh those parts depends on which way you’re trying to scale.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Waxing UnLyrical

APRIL 4, 2016

Why: “People come to your blog looking for solutions to their external needs, so solving these is important … but if that’s all you do you’ll only ever go so far with building your blog.” ” Darren Rowse explains why readers are more likely to “stay when you address their internal needs.”

Banking 40

Banking Social Media Storytelling Training 40

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. We love your blog!”.

Blogging 48

Blogging Employee Corporate Google 48

Waxing UnLyrical

APRIL 2, 2016

Whether you work in influencer marketing, or media relations, or corporate communications, or are really hands-on with social media… content is what you dream up, produce, disseminate, and use to educate, cultivate, and motivate your audiences into action. Here’s a screen grab from FTC’s blog. Element #3: Content.

Strategy 40

Strategy Case Study Community Creativity 40

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Rethinking internal and external comms. Test, test, test.

Marketing 169

Marketing Employee Content Marketing Training 169

Masters in Communications

FEBRUARY 12, 2022

It includes censorship which can be political, religious, or moral, but it can also exist within a democratic society and be selective when media elements criticize the military or corporate entities. Developed from corporate communications, it soon applied to mass media to the public (38). style vs substance.

Ethics 52

Ethics Communications Print Television 52