Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Words matter. Sentences sting. Enter DEI language.

Corporate 88

Corporate Real Estate Communications Marketing 88

Cision

OCTOBER 4, 2017

The Media Relies on Visual Storytelling. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? When it comes to content creation, B2B and B2C organizations face similar challenges and priorities. How long did people spend reading it?

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Momondo started an important conversation by espousing its bold, positive values — through entertaining storytelling.

Creativity 174

Creativity Small Business Storytelling Travel 174

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? For consumer B2C brands and retailers, Instagram and Facebook reign supreme.

Storytelling 45

Storytelling Data B2C B2B 45

ImPRessions - Crenshaw Communications

JUNE 14, 2018

They may also be reached through storytelling. B2Bs who want to stand out can break the rules by communicating in a rich, idiosyncratic brand voice. As a principal analyst at Forrester put it, “Like it or not, B2B just got B2C-ed; the consumerization in B2B is here to stay.” Don’t mention competitors.

B2B 147

B2B B2C Enterprise Pitching 147

Landis PR

FEBRUARY 26, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Chip Taylor, Novitas Communications. Photo courtesy of Pixabay At the intersection of public relations and public policy is an opportunity for communication professionals to exert considerable influence. For the original blog, please visit here.

Policies 59

Policies Publicity Community Construction 59

The Resolution Blog

OCTOBER 15, 2019

Off the back of this, we’ve put together some of the most inspiring B2B campaigns from the last two years to show you just how diverse PR and communications can be in this sector. Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience. Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

Prohibition

NOVEMBER 17, 2023

Storytelling through visuals – this creates a connection between the brand and its audience, fostering a sense of authenticity, whether you’re showing your journey through imagery, posting behind the scenes glimpses, or sharing user-generated content. Blurry visuals can turn away potential customers.

Social Media 62

Social Media Media B2C Instagram 62

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. A well-designed strategic PR program influences active shoppers by inspiring them through storytelling. The lifeblood of any startup is new customers.

B2C 120

B2C Product Launch SEO Storytelling 120

Solo PR Pro

APRIL 2, 2019

On the B2C side, a similar finding is true. Where B2B marketers are focusing on building trust, for B2C marketers, it’s loyalty. Eighty-one percent of B2C marketers surveyed say they’re concerned with creating content that builds loyalty with existing clients or customers.” Photo Credit: Kanda Euatham.

Content Marketing 45

Content Marketing Trends Report B2C 45

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. But, it takes strategic insight and smart planning to communicate a brand’s history well. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Videos allow your brand to communicate its unique messaging, offering or products in a creative and emotive manner that snaps the attention of your audience, instead of getting lost in overly long text.

Video 62

Video Strategy SEO Engineering 62

Solo PR Pro

AUGUST 9, 2022

Through Above Promotions, Ebony is able to combine her interests and has one key goal in mind: to be a leader in the market for implementing science and technology into storytelling and customer experiences. A key focus for Ebony’s business, which consists of six team members, is crisis communications for cybersecurity clients.

Meeting 52

Meeting Real Estate Wireless Crisis Communications 52

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. Grace Platon , Communications Strategist, Communicate Grace , LLC . Data-driven PR.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Prohibition

JUNE 27, 2023

Leading luxury brands like Gucci, Louis Vuitton, Burberry, and Alice + Olivia have embraced this strategy and effectively communicate with their audience through their TikTok brand accounts. At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies.

Brand 71

Brand Branding Marketing Fashion 71

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

ImPRessions - Crenshaw Communications

MARCH 1, 2017

With its use of stickers and filters and other creative tools, Snapchat is considered most useful for B2C marketers. Use classic storytelling technique with a beginning, middle and end. ” The post Tell Better PR Stories With Snapchat appeared first on Crenshaw Communications. Let your imagination go wild.

Video 120

Video B2B B2C Survey 120

wiredPRworks

JUNE 5, 2018

What's your biggest question about how to infuse your digital marketing and PR with storytelling? Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world.

Marketing 45

Marketing Insurance Insurance B2C 45

Shift Communications

FEBRUARY 6, 2017

Facebook must be part of every communications strategy, no matter how small, because Facebook is where all the people are. Not only is Facebook the largest communications medium on the planet, but CEO Zuckerberg has aimed his sights on the lucrative television market. What does this mean for you? Christopher S.

Facebook 60

Facebook Mobile Retail B2C 60

PR 20/20

JUNE 25, 2019

And it’s not just B2C. Values-based messaging (32%) was more effective than product-focused communications (26%) in driving advocacy. Communicate your purpose to build trust and loyalty. Internal communications and events. Storytelling with the Cognitive Content Hub™. Here’s what it means to you. Take a stand.

Marketing 52

Marketing Storytelling Technology Community 52

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. We read that you are a strong B2B health writer and storyteller. On this month’s profile, we are talking with Cortney Williams , a Practice Group Director at ARPR.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Waxing UnLyrical

MAY 4, 2016

Should I use humor if my company is B2C? The use of humor in B2C organizations and brands is much more common than in their B2B counterparts. Ultimately, the job of marketing, advertising and communications is to sell your company’s products and services. Like any good marketer or communicator, you need to plan out your content.

Marketing 40

Marketing B2C B2B Social Media 40

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 196

Marketing Content Marketing Data Social Media 196

Contently - Strategy

NOVEMBER 8, 2023

Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling. Newsletters: Regular email communications in the form of newsletters enable direct communication with subscribers, fostering relationships and providing valuable updates or content.

B2C 52

B2C Case Study B2B Content Marketing 52

Ishmael's Corner

AUGUST 3, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We’re in the business of communications. The post The Communicator’s Guide to Deciphering Acronyms appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 165

Storytelling Agency Communications Publicity 165

NewsWhip

JUNE 10, 2021

So obviously you work for a big electronics company, does that present different risks than an everyday B2C company or an everyday B2B company? 18: The future of storytelling in healthcare communications. read more. #18: read more. #17: 17: How PepsiCo’s Creators League transforms trends into brand activations.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Cision

APRIL 23, 2015

To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices. The most successful B2B and B2C communicators of today have adopted these new ideas with open arms, quickly adopting new tactics. 2015 B2C Content Marketing Trends.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Prohibition

NOVEMBER 21, 2022

Tapping into the joyous Christmas spirit and offering new takes on festive traditions, the campaign communicates Burberry’s central offering – a luxury outfit for any occasion. This feel-good campaign is a great way to raise positive brand awareness whilst also communicating key social issues – we really loved this one!

Fashion 71

Fashion B2C Community Storytelling 71

ImPRessions - Crenshaw Communications

MAY 28, 2019

Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. “The pendulum has swung too far in the direction of superficial online communications at a time when people are hungry for true human connection.” ” – David Meerman Scott.

Brand 249

Brand Branding Insurance Insurance 249

Contently - Strategy

DECEMBER 14, 2022

Is your brand’s messaging and positioning woven into all communication? After all, your brand narrative is an integral part of storytelling in content marketing. Keep in mind this process can take much longer in the world of B2B marketing—months or even years—compared with B2C.

Strategy 105

Strategy SEO Analytics Content Marketing 105

Beyond PR

JUNE 21, 2016

Video is the language we communicate in today,” says Larry Cardarelli, Vice President, Production at MultiVu and moderator of tomorrow’s PR Newswire webinar Video Creation and Strategy for Modern Content Marketers. However, that’s good news for marketers who understand the value of storytelling and production.

Content Marketing 73

Content Marketing Video Trends Marketing 73

The Hoffman Agency

MARCH 10, 2017

When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? If you package it with the right storytelling foil, the community might be more receptive to it. And that means engagement.

B2B 49

B2B Social Media Strategy Media 49

Contently - Strategy

OCTOBER 15, 2020

million watching sessions, here’s what the researchers suggest: B2B marketers, particularly in tech, already have the instincts to build a course like this, since they’re used to communicating with a digital audience. We love email,” GE’s Chief Storyteller told us. “It After evaluating over 6.9

B2B 145

B2B Trends Video Course 145

Contently - Strategy

OCTOBER 15, 2021

million watching sessions, here’s what the researchers suggest: B2B marketers, particularly in tech, already have the instincts to build a course like this, since they’re used to communicating with a digital audience. We love email,” GE’s Chief Storyteller told us. “It After evaluating over 6.9

B2B 85

B2B Content Marketing Trends Marketing 85

Contently - Strategy

MAY 10, 2024

Storytelling Potential: Videos have the unique ability to weave narratives that resonate on an emotional level with viewers. Through storytelling, thought leaders can share their journeys, challenges, and successes, creating a relatable and inspirational experience that written content often struggles to match.

Leadership 98

Leadership Video B2C Interviews 98

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

We all know about the importance of authentic brand communications. Companies have to first instill brand values to their own employees and within a workplace culture before conveying those values in brand communications. Customize your communications. A well-designed PR campaign can play a role here.

Brand 160

Brand Branding Film Internal 160

MaccaPR

MARCH 2, 2017

To satisfy the info hunger of those ravenous students, I curated this list of the most vital sources on social media strategy, video marketing and online communication: Best Social Media Blogs. One value of B2C is that it’s open to publishing your bylined content: here’s an example of how B2C published a MaccaPR post recently.

Blogging 48

Blogging Marketing YouTube Content Marketing 48