Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

Cision

OCTOBER 4, 2017

The Media Relies on Visual Storytelling. When it comes to content creation, B2B and B2C organizations face similar challenges and priorities. It’s quite surprising to see that PR professionals have not fully embraced visual storytelling. Visual Content Impacts Your Performance. Journalists rely on visual assets.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Momondo started an important conversation by espousing its bold, positive values — through entertaining storytelling.

Creativity 174

Creativity Small Business Storytelling Travel 174

Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Words matter. Sentences sting. Enter DEI language.

Corporate 88

Corporate Real Estate Communications Marketing 88

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. Our expectation for B2C consumption is permeating our B2B buying behaviors. Through content marketing, we work hard to design narratives that inspire, inform, explain, and even challenge what our buyers might already believe. When : July 17 from 3:55 p.m. -

Storytelling 63

Storytelling B2B Content Marketing Data 63

The Resolution Blog

OCTOBER 15, 2019

Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience. Don’t Be Afraid to Build on B2C Ideas The interactive and sharing elements of the campaign are things we often see in the B2C world. Key Takeaway?—?Add Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

Prohibition

NOVEMBER 17, 2023

Storytelling through visuals – this creates a connection between the brand and its audience, fostering a sense of authenticity, whether you’re showing your journey through imagery, posting behind the scenes glimpses, or sharing user-generated content. Blurry visuals can turn away potential customers.

Social Media 62

Social Media Media B2C Instagram 62

Prohibition

MAY 18, 2023

Influencers are also skilled storytellers who know how to connect with their audience on a personal level. At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates.

Strategy 62

Strategy Marketing SEO B2C 62

Prohibition

OCTOBER 25, 2022

The importance of storytelling in PR. At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals. For more interesting articles from us check out these posts: Five reasons why public relations is important for brands.

Strategy 71

Strategy Brand Branding B2C 71

Prohibition

OCTOBER 19, 2022

The importance of storytelling in PR . At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals. What is content marketing and how can it help your business?

Social Media 118

Social Media Fashion Media Travel 118

ImPRessions - Crenshaw Communications

JUNE 14, 2018

They may also be reached through storytelling. As a principal analyst at Forrester put it, “Like it or not, B2B just got B2C-ed; the consumerization in B2B is here to stay.” See our earlier post for B2C tips for adding life to B2B programs. Salesforce and Slack have broken this rule to their benefit. Don’t mention competitors.

B2B 147

B2B B2C Enterprise Pitching 147

Cision

APRIL 7, 2015

Consider the following from the Content Marketing Institute’s B2C and B2B reports: 70 percent of B2B marketers and 69 percent of B2C marketers create more content than a year ago. B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling.

B2C 120

B2C Content Marketing B2B Mobile 120

Solo PR Pro

APRIL 2, 2019

On the B2C side, a similar finding is true. Where B2B marketers are focusing on building trust, for B2C marketers, it’s loyalty. Eighty-one percent of B2C marketers surveyed say they’re concerned with creating content that builds loyalty with existing clients or customers.”

Content Marketing 45

Content Marketing Trends Report B2C 45

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. A well-designed strategic PR program influences active shoppers by inspiring them through storytelling. The lifeblood of any startup is new customers.

B2C 120

B2C Product Launch SEO Storytelling 120

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Prohibition

DECEMBER 16, 2022

This was a great example of a relatable campaign which through creative storytelling, seeks to establish an emotional connection with its customers, and more importantly, place them at the forefront of their activations. It also highlights how having strong video content can work well to achieve quality media coverage.

Creativity 71

Creativity B2C Enterprise Examples 71

Landis PR

FEBRUARY 26, 2024

Helping clients understand the power of storytelling and giving them guidance on interacting with elected officials amplifies their influence and engagement. Individual stories and personal experiences help make those connections; they are real and often more persuasive than abstract arguments.

Policies 59

Policies Publicity Community Construction 59

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. Even though Lysol is B2C, you could still adapt a similar model for a B2B company, adding a sprinkle of exhilaration to mundane activities—be it personal hygiene or work. At Contently, I think you know how much we value storytelling by now.

B2B 111

B2B Brand Branding B2C 111

Prohibition

NOVEMBER 29, 2023

At Prohibition, we work with various brands across all sectors, B2B and B2C to create innovative PR campaigns that deliver real ROI and help meet business goals. Working with PR experts can support you to develop and craft your story, to help you reach and engage your target audiences.

B2C 62

B2C B2B Reputation Agency 62

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Storytelling is a huge part of PR and video marketing offers exactly that. A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image.

Video 62

Video Strategy SEO Engineering 62

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. Instagram is a largely B2C platform, with fun and engaging video content at the heart of most users day-to-day interactions on the channel. As the content is B2B, rather than B2C in nature, the video should be informative as well as engaging.

Video 62

Video Social Media Instagram Media 62

Polaris

JANUARY 2, 2015

times as many views as the runner-up post, 5 Storytelling Techniques to Master Before Your Next Presentation. Our most shared blog post in November and December was Guitar Center: Content Marketing and Storytelling at Their Best. As it turns out, other Canadian marketers also found Hearn’s answers useful.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Solo PR Pro

AUGUST 9, 2022

Through Above Promotions, Ebony is able to combine her interests and has one key goal in mind: to be a leader in the market for implementing science and technology into storytelling and customer experiences. The agency has worked with smaller B2B and B2C companies, consultants and startups, too. From engineer to PR pro.

Meeting 52

Meeting Real Estate Wireless Crisis Communications 52

Prohibition

JUNE 27, 2023

By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty. At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies.

Brand 71

Brand Branding Marketing Fashion 71

Rock the Status Quo

DECEMBER 10, 2015

Put on Your Storyteller Hat. There’s all kinds of angles to take, both B2B and B2C – and local publications for each of them. Put on that creative storyteller hat and let ‘er rip. Let me give you an example. Financial apps that help you grow your savings? Pros/Cons of online loans versus local banks?

Pitching 100

Pitching Real Estate Banking How To 100

5W PR

MARCH 24, 2022

Companies in the B2B industry can bring new life to their content with the help of digital storytelling. There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing. Authenticity.

Storytelling 88

Storytelling B2B Brand Branding 88

Beyond PR

MARCH 6, 2018

Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. Every year, the Content Marketing Institute publishes research surrounding the state of content marketing for B2B and B2C organizations. Content Marketing is no Longer a Shiny New Object. About Seth Gilpin.

Strategy 67

Strategy How To B2C Content Marketing 67

Contently - Strategy

DECEMBER 12, 2018

Slowly, they brought on other smart people with great storytelling skills to join them in the fight. Her B2C content manager, for instance, is the former editorial director of Conde Nast Traveler.). But a lot of them stuck it out. They painfully got buy-in across their org and learned about the business side of marketing.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

wiredPRworks

JUNE 5, 2018

What's your biggest question about how to infuse your digital marketing and PR with storytelling? Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world.

Marketing 45

Marketing Insurance Insurance B2C 45

ImPRessions - Crenshaw Communications

MARCH 1, 2017

With its use of stickers and filters and other creative tools, Snapchat is considered most useful for B2C marketers. Use classic storytelling technique with a beginning, middle and end. Here are some bonus tips to keep your Snapchat Stories lively and your content shareable. Let your imagination go wild.

Video 120

Video B2B B2C Survey 120

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. I’m a fan of the Volkswagen Passat – the “Darth Vader Super Bowl commercial” and think it’s instructive for both B2B and B2C marketers alike. 1) The Big Game by the Numbers.

Advertising 85

Advertising Advertising B2C Retail 85

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PR 20/20

JUNE 25, 2019

And it’s not just B2C. Storytelling with the Cognitive Content Hub™. PR 20/20’s team of strategists, technologists, and storytellers employ an in-depth strategic framework that marries human and artificial intelligence to grow businesses through content marketing: The Cognitive Content Hub™. Here’s what it means to you.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

FEBRUARY 2, 2019

This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. I’m a fan of the Volkswagen Passat – the “Darth Vader Super Bowl commercial” and think it’s instructive for both B2B and B2C marketers alike. 1) The Big Game by the Numbers.

Advertising 60

Advertising Advertising B2C Retail 60

Shift Communications

FEBRUARY 6, 2017

As marketers and communicators, we should consider whether long-form video storytelling has a place in our efforts. This sort of AI will mean Facebook ads will continue to improve in quality, making them a necessary part of any marketing campaign, B2B or B2C. Facebook isn’t shying away from its AI ambitions, either.

Facebook 60

Facebook Mobile Retail B2C 60

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Start by considering your campaign components.

Product Launch 40

Product Launch Marketing How To B2C 40

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. We read that you are a strong B2B health writer and storyteller. On this month’s profile, we are talking with Cortney Williams , a Practice Group Director at ARPR.

Healthcare 52

Healthcare How To Pitching Product Launch 52