Ishmael's Corner

JULY 19, 2015

The Art Of Storytelling In Business Communications And Public Relations. I’m not suggesting you literally interview the deceased. Instead, the idea is to go back in time to interview a famous person by “borrowing” from existing video footage. Techniques For Effective Business Communications.

Interviews 60

Interviews Storytelling How To Video 60

ImPRessions - Crenshaw Communications

MAY 18, 2018

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Momondo started an important conversation by espousing its bold, positive values — through entertaining storytelling.

Creativity 174

Creativity Small Business Storytelling Travel 174

Contently - Strategy

OCTOBER 9, 2019

A lot of brands are wearing the stench of that landfill these days because marketing has a huge empathy problem , especially in B2B content. ” But relatively little B2B content talks to buyers like they’re human being. Use that to guide your interview questions. Group interviews lead to groupthink.

Marketing 108

Marketing How To B2B Exercises 108

Cision

OCTOBER 4, 2017

The Media Relies on Visual Storytelling. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. When it comes to content creation, B2B and B2C organizations face similar challenges and priorities. Visual Content Impacts Your Performance.

How To 282

How To Storytelling B2C Measurement 282

Contently - Strategy

JANUARY 24, 2022

How Dell Perspectives Grew Its Audience 200 Percent and Launched a Digiday Award Winning Content Site Through Bold Impact Storytelling. In order to change audience perception during its rebrand, theveteran B2B services company needed to scale content production and drive traffic to its website.

Case Study 131

Case Study Study Brand Branding 131

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

Flack's Revenge

DECEMBER 5, 2018

This is my first in series of interviews on the topic. Drew Neisser is the founder and CEO of Renegade , the NYC-based strategic boutique for B2B renegades. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. I thought it would be great to get Drew Neisser’s views.

Social Media 149

Social Media Marketing Media B2B 149

Mindful Marketing

JUNE 15, 2015

The agency specializes in B2B financial services industries. Drew is s often interviewed and has been quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek , and many others. Here’s our Masters in Marketing interview with Drew – who can clearly remember how to tell and promote a good story!

Interviews 50

Interviews Marketing Financial Insurance 50

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whether it is handled by an internal team or an external agency, PR is a useful brand-building tool for startups, especially for B2B companies. B2B PR campaigns often involve vertical or trade press, which is easier to penetrate than mass media. But does a startup business always need to hire a PR agency? The answer is no.

B2B 232

B2B Agency Energy Media Relations 232

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. A well-designed strategic PR program influences active shoppers by inspiring them through storytelling. The lifeblood of any startup is new customers.

B2C 120

B2C Product Launch SEO Storytelling 120

MaccaPR

MARCH 12, 2019

We helped build that brand with a foundation of storytelling, which is a special challenge given that Bind is a B2B company that sells not direct to consumer, but to self-insured employers. One StoneArch client mentioned on your website surprised me – Best Buy.

Agency 54

Agency Healthcare Interviews Insurance 54

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

ImPRessions - Crenshaw Communications

MARCH 1, 2017

Snapchat can build two-way conversations and quick interviews with experts and influencers. One popular series of snaps is Complex journo S ean Evans’ “First We Feast” interviews with celebrities as they enjoy very spicy food. Use classic storytelling technique with a beginning, middle and end.

Video 120

Video B2B B2C Survey 120

Sword and the Script

MARCH 14, 2017

Creative Storytelling as the Soul of B2B Marketing [UML]. If the idea of different interests you, I recommend the book “ Different: Escaping the Competitive Herd ” by Youngme Moon and listening to an interview with Jay Acunzo on the Salesforce Cloudcast episode titled, “When to Pass on Best Practices and use Creative Intuition.”.

Marketing 68

Marketing Creativity Leadership Storytelling 68

The Hoffman Agency

DECEMBER 5, 2022

You may be surprised to know that most of our European team fall into the second category as they leverage transferable skills from their past experiences to become well-rounded B2B tech PR professionals. Thankfully, The Hoffman Agency thought the same, and somehow, I managed to secure an interview with them.

B2B 36

B2B Tourism Creativity Technology 36

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. What qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Rock the Status Quo

DECEMBER 10, 2015

” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Put on Your Storyteller Hat. There’s all kinds of angles to take, both B2B and B2C – and local publications for each of them. Put on that creative storyteller hat and let ‘er rip. GET INSPIRED!

Pitching 100

Pitching Real Estate Banking How To 100

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Something similar has happened in B2B marketing over the last 20 years.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

NOVEMBER 18, 2017

The data puts infographics in the top five types of content created by B2B marketing shops. Growista , a site that says it studies data storytelling, recently analyze a whole bunch of infographics: What I Learned Analyzing 1,000 Infographics. Edge for Scholars: Creating Effective Infographics: An Interview with a Pro.

Infographics 70

Infographics Data Case Study Content Marketing 70

The Hoffman Agency

SEPTEMBER 2, 2020

The former invite interviews, the latter the bin, yet both are born with the same ultimate ambition, namely, getting a job. I’ve seen letters that say they’d ‘love to come and work at B2B, it looks like a great agency!’ which just shows that you a) don’t know what B2B PR is, and b) haven’t looked at what we’re called.

Handbook 36

Handbook B2B Agency Energy 36

Shift Communications

OCTOBER 17, 2014

With two teams, I get to work on both consumer and high-tech B2B accounts. If we’re not getting results, it’s usually either a storytelling issue or a target issue. If a candidate has made it past the introductory round, it’s not unusual for me to drop on F-bomb or two somewhere in the interview process. To your clients.

Agency 146

Agency Pitching Training Meeting 146

Beyond PR

SEPTEMBER 6, 2016

In a recent interview with the Wall Street Journal , Hamill spoke about his 24-year career as the infamous Batman baddie and how it helped prevent him from being typecast into hero roles. Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Beyond PR

OCTOBER 18, 2016

However, just because you are a B2B services company doesn’t mean Twitter contests won’t work for you. A technology company’s followers would love the new iWatch and a staffing agency knows their ‘soon to be interviewing’ audience could use a gift card for formal wear. For consumer-facing companies this is easy: Offer free product.

Twitter 40

Twitter How To Social Media Guidelines 40

ImPRessions - Crenshaw Communications

APRIL 23, 2019

In B2B tech PR , an infusion of new capital is one of the best opportunities to drive quality media coverage at scale. Here’s how B2B tech companies can develop a standout funding PR strategy for their next round. Too many B2B tech companies think that the numbers will speak for them and funding alone will drive good stories.

How To 149

How To B2B Pitching Storytelling 149

Sword and the Script

DECEMBER 17, 2019

And storytelling. These are the words my guests used in Off Script Q&A interviews about PR and marketing this year. While there have been 44 published Off Script interviews in total, nine were completed in 2019. Read more: Paid Social Media as Surround Sound in B2B Marketing; Off Script No. A managed risk.

Marketing 81

Marketing Storytelling Interviews B2B 81

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. And the reason is very simple, everything is about the content, everything is about storytelling and we are the “Masters of the Content.” 5) Why public relations is so important for B2B businesses?

B2B 52

B2B Communications Media Newspapers 52

The Hoffman Agency

FEBRUARY 1, 2021

The client was desperate to get some exposure in it (for himself, I’d add — he was expecting an interview with the publication), but had little to no regard to the editorial integrity involved. ” The answer to his question is, of course, that it’s relatively straightforward providing you dig into your wallet for some advertising.

Publicity 36

Publicity How To Agency Pitching 36

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As an alternative, a company can show a “day in the life” of employees or simply interview them one-on-one in a video featurette, like Elite SEM does in its more traditional talking-heads style post. It’s pure storytelling. An expression of corporate values. Video can demonstrate and explain.

Video 149

Video Case Study Agriculture B2B 149

Ishmael's Corner

OCTOBER 29, 2014

Several years ago we interviewed 65 sales people at major computer retailers (Best Buy, Fry’s, etc.) Still, even the cursory information from Facebook reminds PR to emphasize visual storytelling and content with an emotional dimension that prods an action on the part of the reader. They could answer with as many sources as they liked.

Facebook 148

Facebook Storytelling Media Retail 148

Flack's Revenge

JANUARY 12, 2021

As most in B2B tech marketing know, industry analysts are key influencers, and it is important to get their validation and ranked and categorized in the right reports. Robin’s book and firm cover every facet of the field, and I thought it would be great to interview her about getting the most out of A/R.

Industry 156

Industry Enterprise Trends Technology 156

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

At Crenshaw we work with clients in B2B technology industries like adtech and cybersecurity, and it’s a challenge to understand every specific niche and sub-niche. That inflection point in his company’s history and his personal reasons for deciding as he did became the basis for our storytelling. Use strong language.

Pitching 140

Pitching B2B Infographics Study 140

Sword and the Script

DECEMBER 10, 2019

True ROI can only be effectively measured by letting a campaign play out for as long as a company’s sales cycle, which in B2B can be months or even years. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. AI will ‘humanize’ B2B sales and marketing. Tom Pick | Webbiquity LLC.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Ishmael's Corner

NOVEMBER 16, 2014

My post last Wednesday explored how non-designers in the communications business can get the visual storytelling religion. Little or no design goes into this type of visual storytelling. The post, “ The Beauty of Words Can Push into Visual Storytelling ” includes an example of this. Billboards. Movie posters.

Storytelling 159

Storytelling Pinterest B2B Examples 159

Sword and the Script

MAY 22, 2018

He’s been an independent consultant since 2006 and helps B2B companies with online marketing. Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. See these related interviews: Key Considerations in Choosing a CMS; Off Script #28: Matt Garrepy.

Marketing 62

Marketing B2B Print Technology 62

Contently - Strategy

NOVEMBER 8, 2023

Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling. Podcasts: Offer podcast episodes that delve into industry trends, expert interviews, and deep insights. Case Studies: B2B buyers require evidence of real-world success.

B2C 52

B2C Case Study B2B Content Marketing 52