B2B Interviews Journalism Storytelling 
ImPRessions - Crenshaw Communications
AUGUST 4, 2023
When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” But I do know something about interviewing experts, which is often the basis for B2B comms writing. That’s why I usually start with an icebreaker and a few painless questions.
ImPRessions - Crenshaw Communications
MAY 15, 2020
The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. .
Cision
OCTOBER 4, 2017
The Media Relies on Visual Storytelling. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Visual Content Impacts Your Performance.
Beyond PR
APRIL 28, 2017
People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.
Mindful Marketing
JUNE 15, 2015
The agency specializes in B2B financial services industries. Drew is s often interviewed and has been quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek , and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” Tell us a bit about your agency.
ImPRessions - Crenshaw Communications
MARCH 1, 2017
Snapchat can build two-way conversations and quick interviews with experts and influencers. One popular series of snaps is Complex journo S ean Evans’ “First We Feast” interviews with celebrities as they enjoy very spicy food. Use classic storytelling technique with a beginning, middle and end.
The Hoffman Agency
DECEMBER 5, 2022
While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. Thankfully, The Hoffman Agency thought the same, and somehow, I managed to secure an interview with them.
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