Communications Conversations

DECEMBER 3, 2014

Two Facebook posts in the last week got me thinking: Should I really keep blogging? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. And, it got me thinking: Should I keep blogging in 2015? I started my blog almost six years ago now.

Blogging 144

Blogging Writing Creativity Meeting 144

PR News

OCTOBER 3, 2016

.” So says Bilal Morris, director of local social media strategy for iHeartRadio, about Facebook Live, the social media giant’s live broadcasting feature, which it just happens to favor in its news feed algorithm. The post Facebook Live for B2B Brands—the Why and the How appeared first on PR News Blog.

B2B 86

B2B Facebook Brand Branding 86

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Local economy is not as bad as it may look based on just the indicators.

Marketing 108

Marketing Newspapers Print Local 108

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. The Smell of Popcorn with a B2B Movie. Repurpose Your Best B2B Content. See these related posts: How B2B Marketing Can Get More out of Trade Shows.

B2B 66

B2B Creativity Film Trade Shows 66

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

Any CEO who hasn’t yet weighed in about industry issues in thought pieces on a blog or LinkedIn should consider cultivating a strong point of view. An interesting bylined article or blog post can make its way around social channels and be picked up by a trade or business outlet. Be reactive. Do something good.

B2B 147

B2B Pitching Case Study Local 147

ImPRessions - Crenshaw Communications

APRIL 23, 2019

In B2B tech PR , an infusion of new capital is one of the best opportunities to drive quality media coverage at scale. Here’s how B2B tech companies can develop a standout funding PR strategy for their next round. Too many B2B tech companies think that the numbers will speak for them and funding alone will drive good stories.

How To 149

How To B2B Pitching Storytelling 149

Shift Communications

MAY 14, 2015

Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days?

B2B 60

B2B Marketing Construction Analytics 60

PR 20/20

JANUARY 3, 2019

For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. A local video production company, Pritt Entertainment Group , co-hosted the event and showed attendees how to integrate video into a 2019 strategy. 5 Actionable Ways to Apply B2B Content Marketing Trends in 2019.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Communications Conversations

SEPTEMBER 18, 2015

Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. He’s owner of Likeable Local, a long-time influencer and now, a LinkedIn “Influencer.” His company has a corporate blog. We own that content. We have been doing that.

Corporate 60

Corporate Blogging LinkedIn Web 60

5W PR

JANUARY 16, 2020

Notably, the rise of self-publishing platforms, informative blogs, and influencers has reshaped the landscape. At the same time, local news publications have become decentralized , coming to meet the need for depth and comprehensiveness of the audience’s interests.

Trends 120

Trends Communications Big Data B2C 120

Contently - Strategy

JANUARY 24, 2022

In order to change audience perception during its rebrand, theveteran B2B services company needed to scale content production and drive traffic to its website. How HotPads Increased Blog Traffic By 4,000 Percent Through the Power of Original Content. How Contently Built a Customer-Centric Content Strategy for Xerox.

Case Study 131

Case Study Study Brand Branding 131

The Hoyt Organization

OCTOBER 17, 2023

Use this as an opportunity to increase audience reach by: Amplifying your own PR efforts, especially with local media and industry-specific publications. Promoting your nomination or victory on your website, blogs, social media channels, and email signature.

Reputation 97

Reputation Local Resources Brand 97

PR in High Definition

MARCH 28, 2023

Increasingly, B2B and B2C businesses alike are engaging with influencers as part of their social media marketing strategies, and this means managing influencer relations. Remain conscious of local nuances: Listen to local experts about what works in-market.

How To 62

How To Local B2C Social Media 62

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Drew Neisser is the founder and CEO of Renegade , the NYC-based strategic boutique for B2B renegades. And LinkedIn is a powerhouse for B2B lead generation and recruiting. Drew Neisser, Founder & CEO of Renegade. Can the ship be righted?

Social Media 149

Social Media Marketing Media B2B 149

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. Supporting Local Market Development. To learn more about local store marketing, find out how geotargeting can help franchise businesses.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. Supporting Local Market Development. To learn more about local store marketing, find out how geotargeting can help franchise businesses.

Agency 52

Agency Local Newspapers Interviews 52

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. Let’s not post new blog content 4x a month if that frequency isn’t working anymore. Local news and indy journalism more trusted. “I

Marketing 196

Marketing Content Marketing Data Social Media 196

5W PR

OCTOBER 20, 2020

Some encouragement may have come from an ANA (Association of National Advertisers) B2B study of 259 B2B leaders in association with the Harris Poll and consultancy firm Carol Cone on Purpose. The post Purpose Driven Branding appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Brand 88

Brand Branding Survey Study 88

Prohibition

SEPTEMBER 28, 2021

Here’s a little overview of just some of the exciting campaigns we’ve been working on this month: The Nexus Business Barometer: We got stuck in with B2B campaigns this month, and one of our standout pieces of video content was our promotional video to support the launch of our Business Barometer whitepaper for client Nexus. Team PPR x.

Video 62

Video Education B2B Local 62

Stephen Waddington

MARCH 3, 2019

Foreplay in B2B marketing, inbound PR, personal learning, endings and beginnings, #CommsSchool and a birthday fundraiser. Demand better foreplay in B2B marketing How many times have you accepted a LinkedIn invitation only to be spammed immediately with a sales pitch? 10 will buy dinner for a local family.

B2B 61

B2B Local Web LinkedIn 61

Communications Conversations

FEBRUARY 21, 2020

Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. Follow-up with the 30+ folks in the local mastermind group I manage with a note about our meeting tomorrow. Blog post research. Start research and writing a byline for my Trustmark client.

Social Media 157

Social Media Media LinkedIn Tourism 157

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 10 Fundamentals for Successful B2B Media Interviews. 4) Emphasis on professional journalism.

Survey 103

Survey Report Media B2B 103

Landis PR

FEBRUARY 26, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Chip Taylor, Novitas Communications. For the original blog, please visit here. Photo courtesy of Pixabay At the intersection of public relations and public policy is an opportunity for communication professionals to exert considerable influence.

Policies 59

Policies Publicity Community Construction 59

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. Which Departments Most Influence B2B Purchase Decisions? The slides are embedded nearby.

Marketing 60

Marketing B2B Local Customer Service 60

Critical Mention

MAY 22, 2019

In this blog, we outline the impact natural language technology has on the way we search, and why it’s a big part of the future of SEO. 76 percent of smart speaker users perform local voice searches at least weekly. Optimizing business listings for local voice queries. Because of this, SEO is changing.

SEO 67

SEO How To Google Local 67

Critical Mention

MAY 22, 2019

In this blog, we outline the impact natural language technology has on the way we search, and why it’s a big part of the future of SEO. 76 percent of smart speaker users perform local voice searches at least weekly. Optimizing business listings for local voice queries. Because of this, SEO is changing.

SEO 76

SEO How To Google Local 76

Rock the Status Quo

DECEMBER 10, 2015

I have a local bank client that just started working with me in September. A wealth of opportunities, with placements for the most important local publications clustered to hit during a four to six-week period. Pros/Cons of online loans versus local banks? (Photo Credit: Deposit Photos, Canva). That dreaded lull.

Pitching 100

Pitching Real Estate Banking How To 100

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” ” These can be fun, tongue-in-cheek thought pieces that position a client as a hero or highlight a B2B customer. We do an annual Halloween PR blog post that’s always well-received.

Film 180

Film Small Business Pitching Comparison 180

PR 20/20

SEPTEMBER 17, 2019

Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics. SiriusDecisions is collaborating with Forrester analysts to research and uncover what B2B marketing trends to expect over the next five years.

Conference 97

Conference Marketing Case Study Content Marketing 97

wiredPRworks

APRIL 13, 2022

Chris also currently serves on the ANA Midwest Chapter’s B2B Committee, has served on the ANA Promotion Committee, and participated as a speaker at the ANA Law Conference. Currently, Chris serves as secretary of the local school council at Newberry Math and Science Academy in Chicago.

Financial 52

Financial Social Media Banking Media 52

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Barokas

DECEMBER 4, 2018

*This post originally appeared on the WTIA blog (read it here). Our agency has helped numerous enterprise technology and B2B clients build campaigns around holiday shopping. Blogging and Social : Traditional media isn’t the only channel for reaching your audience during the holidays.

Survey 60

Survey Enterprise Radio Print 60

OnePitch

NOVEMBER 17, 2022

We were working with a B2B drone company and a major piece of FAA legislation was rolling out throughout the entire country. We did localized business and trade pitching to demonstrate how this FAA legislation was going to impact those regions and industries and we ended up securing some great pieces that moved the needle for the client.

Strategy 52

Strategy Real Estate Media Pitching 52

Cision

NOVEMBER 28, 2017

On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection. These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction.

Small Business 245

Small Business Media SMB Pitching 245

ZudePR

FEBRUARY 22, 2016

You’re a family business owner wondering how to make sense of social media, blogging, and PR. The best you can hope for (and here, your local SEO is important) is your company appearing in the 3-pack (the big map box that comes up with three businesses highlighted). It is also a great citation for your local SEO.

Social Media 75

Social Media SEO Media Local 75

Prohibition

APRIL 18, 2023

In this blog, we will delve into five examples of food and drink brands that are killing it with online video content – discussing what they do and why it is such an effective part of their online marketing strategy. Its online video presence is key to achieving this. Get in touch today to find out how we could help you.

Video 62

Video Sports Brand Branding 62