Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Marketing AI Conference (MAICON).

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. Which Departments Most Influence B2B Purchase Decisions? The slides are embedded nearby.

Marketing 60

Marketing B2B Local Customer Service 60

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Sword and the Script

APRIL 5, 2016

of respondents rated mobile marketing’s contribution to their company’s performance as high (top-2 box), while the largest share (40.2%) said it doesn’t contribute at all to their performance. LinkedIn Marketing Solutions Blog: B2B Beat: CMOs Invest in Social But Do They Measure Its Impact? Marketing spend is 8.4%

Mobile 60

Mobile Survey Marketing B2B 60

ReimaginePR

JULY 25, 2018

Analytics – Programs that gather data from your Website including usage and share insights to help you best market yourself. B2B – Business to business. These are frequently used by spammers who plagiarize content. Moz Local Listing Score. A great example is Google Analytics. B2C – Business to consumer.

SEO 211

SEO Tools Engineering Google 211

PR 20/20

SEPTEMBER 25, 2017

I recently attended Content Marketing World ( @CMIContent ) where I sat in on a valuable session presented by Content Marketing Institute employees. Also, check to see if there are any local parties or meet-ups scheduled around the event where you can hang out and network. Take Notes and Highlight Key Ideas.

Conference 62

Conference Marketing Local Advertising 62

Sword and the Script

OCTOBER 8, 2016

Though I’ve been partial to MailChimp for both its model and the opportunity to “buy local,” the Times story pushed me over the edge. The Advantages of Working with a Boutique PR Firm in B2B. 11 Simple Ways for PR to Score Content Marketing Points. Personalization is a marketing trend that’s forever on the horizon.

Marketing 114

Marketing Pitching Survey Study 114

Critical Mention

AUGUST 5, 2018

Named Forbes top 50 social media influencer in 2013–among many other awards–Steve Farnsworth now heads his business, Demand Marketing which drives lead generation and content marketing for B2B in the tech industry. If you want breaking industry news instantaneously, he’s the one to follow. Gini Dietrich.

Twitter 77

Twitter Radio Social Media Print 77

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. research, based on data from thousands of sellers, buyers and B2B customers around the world. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Sword and the Script

NOVEMBER 30, 2021

About half of B2B buyers say the sales cycle has gotten longer for new vendors; one in five say the number of decision-makers involved has grown. B2B sales cycles are getting longer – and the process involves more decision-makers. B2B sales cycles are getting longer. B2B sales cycles may involve more people.

B2B 101

B2B Trade Shows Survey Study 101

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. But B2B influencer marketing works completely differently.

Marketing 190

Marketing Content Marketing Data Social Media 190

Waxing UnLyrical

MAY 11, 2016

I think this is one of the reasons it can be comfortable for public relations professionals to seek out, and focus on, more controllable forms of marketing like blogging, marketing automation and social media. It can also be hard to measure. If you aren’t focusing on media relations, you’re in trouble. It’s also just plain sexy.

Media Relations 40

Media Relations Media Measurement Conference 40

Communications Conversations

JANUARY 13, 2017

She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). It’s a more digital content marketing focused role, which is part of the work that I really love. Historically, health insurance companies (like many areas of health care) are very B2B focused.

Insurance 60

Insurance Insurance Social Media Corporate 60

PR 20/20

JANUARY 3, 2019

How will you make your marketing program even savvier in 2019? For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. We used Buzzsumo’s Content Analyzer to curate the top posts across Facebook, Twitter, Pinterest, Reddit, as well as links from other websites.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Norton's Notes

MAY 13, 2015

Over the years, he’s worked with large, Fortune 500 clients like Select Comfort, Walgreens, General Mills and Deluxe, as well as smaller, more local organizations like UCare, Minnetonka Public School District and Bike Walk Twin Cities. I primarily help clients in three areas: corporate communications, traditional PR and digital marketing.

Interviews 28

Interviews SEO Blogging Writing 28

Communications Conversations

OCTOBER 18, 2016

After seven years at Weber Shandwick, Stephanie has spent the last 10 working in the B2B world. She has the skill set and demeanor to excel in the B2B world. Ryan Arnholt, director-content marketing, Optum. David Erickson, vice president of online marketing, Karwoski & Courage.

Agency 60

Agency Groups Public Affairs B2B 60

Sword and the Script

DECEMBER 10, 2019

New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. True ROI can only be effectively measured by letting a campaign play out for as long as a company’s sales cycle, which in B2B can be months or even years. 15) Out of machines…humanity! “AI

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. CEO of Likeable Local.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR 20/20

JULY 9, 2020

Whether publishing daily, weekly, or monthly, odds are you’re looking for ways to improve content efforts if you’re reading this. It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Unsure how? Using technology.

Google 90

Google SEO Trends Content Marketing 90

Critical Mention

MAY 22, 2019

In this blog, we outline the impact natural language technology has on the way we search, and why it’s a big part of the future of SEO. 76 percent of smart speaker users perform local voice searches at least weekly. When you optimize your content with these keywords, you’ll be able to optimize your site for voice search.

SEO 67

SEO How To Google Local 67

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Prohibition

APRIL 18, 2023

Food and drink brands are one of the sectors that seem to real nail video content marketing. In this blog, we will delve into five examples of food and drink brands that are killing it with online video content – discussing what they do and why it is such an effective part of their online marketing strategy.

Video 62

Video Sports Brand Branding 62

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. Your blog is just not working and you’re wondering why. So I jotted down a list of PR/digital/SEO/content marketing influencers.

Communications 81

Communications How To Blogging Content Marketing 81

The Hoffman Agency

DECEMBER 7, 2017

The local time is 10:45 p.m. …” announced the captain. In particular, I was intrigued by the China team’s creative cartoon infographics that tell interesting B2B tech stories. There are still many precious memories that I wish I could include in this blog post. These were also fun cultural and local activities for me.

Pitching 28

Pitching Analysis Local Case Study 28

Sword and the Script

FEBRUARY 21, 2017

A one-time small business owner and a former president of the Triangle chapter of the American Marketing Association in Raleigh, he now hangs his hat with a company called ResponsePoint. The company provides lead generation, nurturing and market profiling for B2B organizations – the nitty gritty sales work that frightens many companies.

Marketing 65

Marketing System Data Tools 65

Cision

JANUARY 14, 2016

A particular social network may be the mainstay of your content marketing strategy, or it may be a complementary network to promote some other medium. WhatsApp is being used by thousands of local small businesses in other parts of the world. Tumblr for Marketing. What are your goals? Although not very popular in the U.S.,

Marketing 120

Marketing Pinterest Mobile Social Media 120

Sword and the Script

NOVEMBER 29, 2016

After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch.

Content Marketing 60

Content Marketing Publicity Marketing Television 60