ImPRessions - Crenshaw Communications

AUGUST 9, 2022

While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. In B2B PR, you come across different audience segments, but the three main audience groups typically are: stakeholders, customers and reporters. The media landscape is cluttered, and it’s always changing.

Media 310

Media Retail B2B Journalism 310

PR News

OCTOBER 3, 2016

.” So says Bilal Morris, director of local social media strategy for iHeartRadio, about Facebook Live, the social media giant’s live broadcasting feature, which it just happens to favor in its news feed algorithm. The post Facebook Live for B2B Brands—the Why and the How appeared first on PR News Blog.

B2B 86

B2B Facebook Brand Branding 86

ImPRessions - Crenshaw Communications

JULY 13, 2022

The bread and butter of B2B PR ? Consider The Impact on Local Communities. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. Industry events. Everyone should be accommodated – no matter their location.

Media 294

Media Trade Shows Travel Interviews 294

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. The Smell of Popcorn with a B2B Movie. Repurpose Your Best B2B Content. See these related posts: How B2B Marketing Can Get More out of Trade Shows.

B2B 64

B2B Creativity Film Trade Shows 64

ImPRessions - Crenshaw Communications

APRIL 23, 2019

In B2B tech PR , an infusion of new capital is one of the best opportunities to drive quality media coverage at scale. Here’s how B2B tech companies can develop a standout funding PR strategy for their next round. Too many B2B tech companies think that the numbers will speak for them and funding alone will drive good stories.

How To 149

How To B2B Pitching Storytelling 149

Shift Communications

MAY 14, 2015

Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days?

B2B 60

B2B Marketing Construction Analytics 60

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Here are five pitch ideas for when there is no news that can work particularly well for B2B PR campaigns. . Recently, we sent out a pitch offering our client LiveIntent , to discuss the importance of local newspapers and their email newsletters amid changes due to COVID-19. Meet and greet!

Pitching 333

Pitching Case Study Leadership Data 333

ImPRessions - Crenshaw Communications

JUNE 8, 2022

We work strategically to craft the perfect story and tell it through a range of media – from national to trade to local markets. A key goal of public relations, especially B2B PR, is to position companies and executives as leaders in their industries and people with interesting and provocative ideas about it.

Publicity 334

Publicity Advertising Advertising Leadership 334

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

For most B2B companies, it’s part of a proactive content campaign that raises brand awareness, boosts searchability, and even helps generate leads. Even if a B2B service has helped a smaller up-and-coming brand, it may still be relevant to local press, specialist media, or social discussion groups. Be reactive.

B2B 147

B2B Pitching Case Study Local 147

Bianchi Biz Blog

FEBRUARY 1, 2024

Local economy is not as bad as it may look based on just the indicators. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries. Economy in Japan looks blunt these days, but it is due to currency fluctuations.

Marketing 106

Marketing Newspapers Print Local 106

PR in High Definition

MARCH 28, 2023

Increasingly, B2B and B2C businesses alike are engaging with influencers as part of their social media marketing strategies, and this means managing influencer relations. Remain conscious of local nuances: Listen to local experts about what works in-market.

How To 62

How To Local B2C Social Media 62

PRSay

JULY 18, 2022

Can you describe an example where local practice and need for nuance might trump how things are done globally? How much flexibility do you give local teams? Local teams get all the flexibility they need because they are close to the business. How much content is your team producing and adapting for local markets?

Local 94

Local Internal International Crisis 94

Stephen Waddington

SEPTEMBER 16, 2020

It’s a feisty B2B PR agency based in Birmingham founded by Amanda Lowe. Birmingham is back under local restrictions. We work with corporates, B2B companies and the public sector, helping them to tell the real stories of people, places and those they serve. I’ve joined the management team at Story Comms as a non executive.

B2B 151

B2B Banking Corporate Crisis 151

The Hoffman Agency

FEBRUARY 14, 2024

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. This repository should address sensitive topics regarding data storage, local client support and R&D locations.

Local 36

Local Government Banking Policies 36

ImPRessions - Crenshaw Communications

MAY 18, 2018

In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it. His storytelling prowess combined with his corporate activism makes it obvious why Salesforce is such a beloved B2B brand. In B2B, ads alone may not inspire the confidence a customer needs to make a high-priced decision in a long sales cycle.

Brand 149

Brand Branding Storytelling B2B 149

The Hoyt Organization

OCTOBER 17, 2023

Use this as an opportunity to increase audience reach by: Amplifying your own PR efforts, especially with local media and industry-specific publications. Take, for example, the UpCity Excellence Award , which is highly esteemed by B2B service providers. Their rigorous selection process ensures only the deserving are acknowledged.

Reputation 100

Reputation Local Resources Brand 100

Sword and the Script

JULY 28, 2021

Of the ten competitions currently open for entry, here are four that are especially relevant for US-based B2B marketers and PR and communications professionals: The Drum Awards for PR. The Drum Awards for B2B. The awards for excellence in the PR and communications industry. Entry deadline: Extensions available on request.

Reddit 85

Reddit B2B Local LinkedIn 85

Shift Communications

DECEMBER 9, 2015

Coming to SHIFT from a campaign background, I was excited to see which tricks and tools of the trade I had picked up over years of campaigning would be effective in the world of B2B. Observation 3: Good ideas not dead on arrival….but but they can still struggle to take off. Sean Shortell. Senior Account Executive.

B2B 60

B2B Energy Print Government 60

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Special and mid-term elections at the local level, like last week’s contests in Virginia and New Jersey offer more relevant lessons for PRs. PR lessons from local and regional elections. So, just like the candidate running for a local district office, a team has to garner local support before going after bigger fish.

Local 159

Local Pitching Interviews B2B 159

Bianchi Biz Blog

NOVEMBER 2, 2023

You didn’t connect your news to … trends, industry issues, local economic impact, etc., Author: Jaclyn Bussert Jaclyn is a senior account executive at Bianchi PR with 12 years of B2B PR experience assisting and supporting our account teams in a variety of public relations activities. and your innovation isn’t newsworthy by itself.

How To 98

How To Transportation Travel Conference 98

Prohibition

JANUARY 25, 2023

We will provide retained PR support, targeting B2C and B2B opportunities for the retailer. Sponge.co.uk , based in Holt, Norfolk, hand-makes its cakes and brownies using quality, local ingredients. Prohibition is thrilled to announce it has been appointed by The UK’s largest independent online cake retailer Sponge.co.uk

Retail 62

Retail B2C Creativity B2B 62

5W PR

JANUARY 16, 2020

At the same time, local news publications have become decentralized , coming to meet the need for depth and comprehensiveness of the audience’s interests. That said, incorporating live video will work in favor of B2B and B2C brands, non-profit organizations, and the public service.

Trends 120

Trends Communications Big Data B2C 120

Flack's Revenge

DECEMBER 5, 2018

Drew Neisser is the founder and CEO of Renegade , the NYC-based strategic boutique for B2B renegades. And LinkedIn is a powerhouse for B2B lead generation and recruiting. Business event attendance is at record highs and many B2B brands consider events their best source of leads. He’s an impressive guy.

Social Media 149

Social Media Marketing Media B2B 149

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. Supporting Local Market Development. To learn more about local store marketing, find out how geotargeting can help franchise businesses.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. Supporting Local Market Development. To learn more about local store marketing, find out how geotargeting can help franchise businesses.

Agency 52

Agency Local Newspapers Interviews 52

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 97

Media Nonprofit Pitching Analytics 97

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. Altimeter ).

Strategy 149

Strategy SEO B2C Engineering 149

The Hoffman Agency

DECEMBER 22, 2023

By diving deep into the Asia talent pool, MNCs can benefit from the expertise of local professionals who possess an intimate understanding of regional culture, market dynamics, and customer behaviors. At the same time, Western brands must be conscious not to cede opportunities to local players by treating the region as homogenous.

Government 36

Government Local Technology Transportation 36

5W PR

OCTOBER 20, 2020

Some encouragement may have come from an ANA (Association of National Advertisers) B2B study of 259 B2B leaders in association with the Harris Poll and consultancy firm Carol Cone on Purpose. The reality is that such a change could take years for some companies to make the transition.

Brand 88

Brand Branding Survey Study 88

Prohibition

JULY 19, 2022

Shortly after Boris Johnson announced he would be resigning from his post as Prime Minister, his waxwork model was found outside a local Blackpool jobcentre. At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals.

Social Media 110

Social Media Media B2C Creativity 110

Contently - Strategy

JANUARY 24, 2022

In order to change audience perception during its rebrand, theveteran B2B services company needed to scale content production and drive traffic to its website. HotPads needed to ramp up traffic and grow a loyal, engaged audience of locally targeted personas with more high-quality, original content.

Case Study 80

Case Study Study Brand Branding 80

Prohibition

SEPTEMBER 28, 2021

Here’s a little overview of just some of the exciting campaigns we’ve been working on this month: The Nexus Business Barometer: We got stuck in with B2B campaigns this month, and one of our standout pieces of video content was our promotional video to support the launch of our Business Barometer whitepaper for client Nexus.

Video 62

Video Education B2B Local 62

Bianchi Biz Blog

MAY 18, 2023

Reach – Today, many PR agencies are focused on local markets but struggle with national work. He has more than 40 years of B2B PR experience in corporate and agency settings and specializes in the automotive and mobility sectors, having worked with several of the world’s top automotive suppliers, consultants and mobility tech start-ups.

Agency 80

Agency Automotive Mobile Local 80

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism.

Marketing 187

Marketing Content Marketing Data Social Media 187

5W PR

DECEMBER 26, 2019

Even such things like location and business hours need to be correct and updated, when necessary to produce good results in local searches. Additional areas suggested by Databox were account-based marketing for B2B companies and link-building. COMMUNITY BUILDING. Marketing firm Mastered Marketing cited Facebook Messenger’s 1.3

Marketing 113

Marketing Instagram Media SEO 113

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. Which Departments Most Influence B2B Purchase Decisions? The slides are embedded nearby.

Marketing 60

Marketing B2B Local Customer Service 60

Stephen Waddington

MARCH 3, 2019

Foreplay in B2B marketing, inbound PR, personal learning, endings and beginnings, #CommsSchool and a birthday fundraiser. Demand better foreplay in B2B marketing How many times have you accepted a LinkedIn invitation only to be spammed immediately with a sales pitch? 10 will buy dinner for a local family.

B2B 61

B2B Local Web LinkedIn 61