Prohibition

DECEMBER 12, 2023

Are you constantly searching for innovative ways to stay on top of content for your business? One revolutionary tool that has recently transformed the content creation game, is artificial intelligence (AI). In this blog, we’ll explore how you can use AI to supercharge your content strategy. Don’t neglect brand guidelines.

Guidelines 62

Guidelines B2C Tools Creativity 62

Prohibition

SEPTEMBER 8, 2023

This impacts marketers everywhere who have long relied on follower ads for page growth activity. TikTok enhance AI features TikTok have introduced required labels to mark AI-generated content , as use of AI grows across social media. One to watch for any impending spooky-AI Halloween campaigns.

Instagram 62

Instagram Social Media Privacy B2C 62

Stern + Associates

AUGUST 31, 2017

Despite 86% of B2B marketers using content marketing, less than half (48%) have a strategy behind their actions. This is mistake numero uno. The post 4 Content Marketing Strategy Mistakes You’re Still Making appeared first on Stern Strategy Group. Just as in any other part of.

Content Marketing 81

Content Marketing Strategy Marketing B2B 81

Sword and the Script

NOVEMBER 12, 2016

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. These are fundamental building blocks of effective marketing. And so buyer personas are the theme of this week’s Unscripted Marketing links (UML). 1) Adoption, Use and Creation of B2B Buyer Personas.

B2B 114

B2B Marketing How To Survey 114

Contently - Strategy

FEBRUARY 9, 2021

A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. Damn near every marketer uses email as a marketing channel. That’s okay.

How To 142

How To Content Marketing Banking Advertising 142

Sword and the Script

AUGUST 27, 2019

Content marketing could quite possibly be the most misunderstood concept in marketing today. Most confuse content marketing as synonymous with content, which is a solid way to make sure your content marketing program underperforms, or worse, fails. So, what is content marketing?

Content Marketing 85

Content Marketing Marketing B2B Web 85

Bianchi Biz Blog

APRIL 14, 2022

We made our share of mistakes. Companies that value … and are willing to pay for … deep automotive market and media knowledge, and senior-level attention provided by experienced, automotive/mobility-focused PR professionals. You might also be interested in: Meet the Media: Chad Kirchner, VP of Content at Wrecked Media Group.

Automotive 99

Automotive Mobile Agency B2B 99

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. For many B2B companies it’s a drizzle of promotional links – not a story ideas – with very little engagement. Treat it like editorial content (because it is).

B2B 102

B2B Twitter Brand Branding 102

Onclusive

FEBRUARY 9, 2021

Or, if your company has a very specific communications need, such as deep product expertise or a niched B2B network in your sector, it may be optimal for you to build an experienced and well-connected in-house team that is integrated with the day-to-day operations of your business.

Agency 195

Agency Strategy Communications How To 195

Contently - Strategy

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. Companies need to keep growing to succeed, and content is one of the most effective ways to do that.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

PR 20/20

OCTOBER 13, 2021

At INBOUND, our team learns about diverse topics ranging from marketing and sales strategies to business culture theories. And thanks to a high-energy, rapid-fire session from Jay Schwedelson , I can share some actionable tips about how to get people to actually open those marketing emails. Make a “fake” mistake. Emojis work.

B2C 52

B2C Comparison B2B Data 52

PR 20/20

OCTOBER 13, 2021

At INBOUND, our team learns about diverse topics ranging from marketing and sales strategies to business culture theories. And thanks to a high-energy, rapid-fire session from Jay Schwedelson , I can share some actionable tips about how to get people to actually open those marketing emails. Make a “fake” mistake. Emojis work.

B2C 52

B2C Comparison B2B Data 52

Barokas

SEPTEMBER 12, 2019

In content marketing, it pays to go (ever)green. Creating just one piece of good content takes significant time, money and mindshare. Still, teams are under pressure to produce new long and short form content at rapid fire to support PR, branding, lead generation, thought leadership, sales support and market domination.

Strategy 84

Strategy Case Study Energy Banking 84

Deirdre Breakenridge

APRIL 10, 2017

Others of us knock contributed content out of the park or have a deep network of B2B broadcast contacts. Too often, new business owners make the mistake of committing to their brand name before researching available domain names. How will you market your firm? What are you going to call your firm? agency, media and.

Travel 281

Travel Technology Conference LinkedIn 281

Cision

APRIL 20, 2016

In this interview, Glenn discusses the importance for keeping communication simple, the necessity of coordinating public relations with social media and using content to inform and educate rather than sell. Since coming here I already love the great team I have and our larger marketing department. I believe that results matter.

Financial 120

Financial Corporate B2B Film 120

Contently - Strategy

MARCH 22, 2019

Good journalists and good marketers have something in common: They’re obsessed with understanding their audience so they can help people learn something new. That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief six years ago. The Limits of a Top-Funnel Mindset.

Content Marketing 99

Content Marketing Marketing Travel Healthcare 99

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Common mistakes include disclosing more than necessary, getting angry or defensive, or simply failing to maximize the opportunity. An excellent way to create quality content and gain exposure for a trendsetting company is a thought leadership event. Long-form content. Thought leadership events.

Media Relations 120

Media Relations Agency Media Training Training 120

Cision

JULY 21, 2015

With visual content becoming a necessity in marketing strategies, including Instagram in brand’s social media strategy should be a no-brainer. Q: Instagram has been rapidly growing, but brands have been slow to adopt it as a marketing tool. This is especially true for B2B or service-based businesses.

Instagram 120

Instagram Brand Branding Social Media 120

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales.

Survey 94

Survey Industry Leadership Study 94

Sword and the Script

JULY 26, 2022

We all know the market has taken a downturn. And we all know that when markets drop, budgets go with them – usually, marketing and comms first. As the head of a PR agency, I strongly believe that PR and marketing budgets should be maintained during recessions rather than cut, but I know that’s an uphill battle.

Media 166

Media Pitching Agency Guidelines 166

Sword and the Script

AUGUST 30, 2016

What’s the best way for B2B marketers to prove their value to senior management? Position your brand against the competition – according to a survey by the ANA and reviewed by eMarketer in a piece titled How Can B2B Marketers Prove Their Worth to Senior Management ? The aim of marketing is to make selling unnecessary.”.

B2B 62

B2B Marketing Survey Data 62

Cision

JULY 12, 2016

A: There could be a number of reasons for this: your content is not appealing to your target audience, or it’s getting lost and needs a boost via a paid component, or they’re simply not on these platforms, or, even if they are, their behavior is completely different. Q: How do you alter this framework for B2B marketing?

B2C 120

B2C B2B Strategy Instagram 120

Contently - Strategy

OCTOBER 18, 2022

Even conglomerates with million-dollar marketing budgets will fail if they disregard audience research. Content marketers often have difficulty getting executive buy-in for customer research. Best for: Companies with a tight marketing budget. The takeaway? It comes down to three reasons: Fear. Lack of buy-in.

B2B 94

B2B Company Survey Enterprise 94

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

The outcomes of a strong PR program – positive earned media and social sharing – aren’t as reliable as other marketing techniques. Public relations is at its best as part of a bigger-picture plan that comprises other marketing disciplines and tools. Five Things PR Does That Helps Drive Sales. Earn Credibility.

Education 120

Education Leadership Viral Consumer 120

The Hoffman Agency

FEBRUARY 14, 2024

There is still a compelling case for sustained investment in the Chinese market: Despite the hurdles of ongoing geopolitical tensions and communication complexities, the opportunities for growth and collaboration remain unparalleled. Another industry experiencing rapid growth is China’s new energy vehicle (NEV) market.

Local 36

Local Government Banking Policies 36

Sword and the Script

MAY 13, 2017

There are so many variables to influencer marketing , it’s really hard to generalize advice. Program effectiveness depends on so many variables such as the context , content, cost, industry, reach, return, trust and the more subjective attributes of quality and value. Examining Influencer Marketing .

Strategy 75

Strategy Marketing Measurement B2B 75

Bianchi Biz Blog

NOVEMBER 11, 2021

It’s no wonder marketing communications and PR professionals are frustrated. Online search is everything these days, and a news story run by a valued, trusted media outlet not only ranks higher in Google searches than your own content, but it also keeps adding SEO value for a long, long time. Author: Jim Bianchi.

Automotive 77

Automotive Media Report Print 77

ImPRessions - Crenshaw Communications

APRIL 27, 2017

Whether a marketing firm handles this or you opt for the DIY approach, your goal is an analysis that shows how your “brand” is performing compared to its stated goals. Set content goals. Begin with a content plan. Consider relevant content marketing metrics like leads, UVM and social media engagement.

Brand 149

Brand Branding Healthcare B2C 149

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely. As it turns out, other Canadian marketers also found Hearn’s answers useful.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Sword and the Script

FEBRUARY 7, 2017

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. In other words, bloggers are spending more time promoting fewer, but more in-depth, content pieces. The data in both studies mirror my own experience in content marketing and blogging for B2B organizations.

B2B 60

B2B Blogging Data Survey 60

Ethical Voices

DECEMBER 18, 2023

I’ve worked almost entirely with B2B tech clients with a handful of exceptions. I like helping B2B tech companies with really arcane technology tell stories that people care about. We agreed to do a market research project with them. Maybe we talk about owned content, maybe we talk about social. I agree with you.

Ethics 105

Ethics Data Training Agency 105

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

As we explored in a previous pos t, even the most astute online tutorial will not provide the average marketer or business owner with the tools or skills to succeed. It’s also a mistake to equate the two when it comes to their purpose and ROI. Google “DIY PR” and you will get tons of results.

Advertising 147

Advertising Advertising Pitching B2B 147

Communications Conversations

JULY 19, 2018

At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. I left that behind for an opportunity to build a modern marketing center at Toro, more-or-less from the ground up. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

Shift Communications

JUNE 24, 2016

Ignoring paid media is a capital mistake; doing so ignores a body of strategies and tactics which complement and enhance the power of earned media and public relations. Retargeting works for nearly any kind of business, from B2B to B2C to eCommerce, even to brick and mortar stores thanks to the Internet of Things. million stories.

Advertising 109

Advertising Advertising Strategy Publicity 109

Sword and the Script

MAY 6, 2017

Ask a veteran marketer how marketing has changed in the last decade and many comments will center on output. Today, marketing is not just communicating with a prospective buyer. This is why context in marketing is so important – and that’s the theme for this week’s Unscripted Marketing links [UML].

Measurement 66

Measurement Marketing Survey Advertising 66

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

JANUARY 12, 2021

This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. I would venture this is aimed at filtering out content that really isn’t a fit, or even deterring potentially fraudsters from attempting to submit erroneous or misleading announcements. >>> Did you know?

Financial 88

Financial Video Survey Google 88