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PR Tips To Give Your Bylined Article A Point Of View

ImPRessions - Crenshaw Communications

He explained that the piece needs to let the reader know whom to contact in their organization, what they should ask to understand what the business is doing, and how they can solve the problem. The post PR Tips To Give Your Bylined Article A Point Of View appeared first on Crenshaw Communications.

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Social media updates: Instagram caption polls, TikTok’s silent fallout & LinkedIn introduces Sponsored Articles

Prohibition

LinkedIn introduces Sponsored Articles LinkedIn has introduced a new ‘sponsored articles’ feature, exclusively available on company pages. Companies will be able to put spend behind existing articles shared on its LinkedIn page, setting targets for awareness, engagement and lead generation.

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Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

Sword and the Script

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. If you’re not in direct contact with the audience, then you can’t truly understand an audience. The first step in communications is audience identification. In a small way, you are extending a favor to them.

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Podseeker is a useful Media Database for Podcast Contacts [Product Review]

Sword and the Script

More than once I’ve successfully taken a contributed article – usually one with a contrarian viewpoint – and used it as the basis for podcast pitch (this works the other way around too). Some of those with websites don’t list contact information. A subscription costs $50 per month and provides access to 1 million podcast contacts.

Media 92
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Muck Rack Aims to be an All-in-One PR Tech Platform for Media Contacts, Outreach and Monitoring [PR Tech Briefing]

Sword and the Script

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). They began by searching for contacts that had written about vegetarian and related foods.

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Get Ahead With the Most Current Media Database in the Industry

Onclusive

Media relations is one of the PR team’s essential functions, and having access to a reliable and accurate media contact database is a must in today’s dynamic environment. Finally, our team individually verifies each of those authors’ primary media outlet, title and contact information, including their current email address and phone number.

Industry 195
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Building a perfect pitch? The story is in the data

Onclusive

This process, which can otherwise take weeks, has been simplified and accelerated by solutions such as Onclusive’s robust Author Intelligence profiles, which give you instant access to recent articles and social media activity across multiple outlets for millions of authors around the globe. Remember, it’s not about the size of your list.

Pitching 370