Bianchi Biz Blog

JUNE 16, 2022

Automotive and vehicle technology suppliers: The Detroit auto show is back. The reconfigured and revitalized show will feature a blend of hands-on automotive activations, traditional vehicle exhibits and its expanded showcase of automotive innovation and technology, AutoMobili-D.

Technology 86

Technology Automotive Mobile Conference 86

Cision

JANUARY 20, 2016

If you can identify with any of the following signs, it’s time to turn to technology to get some of your marketing and PR done. You want journalists and bloggers to write about your brand, but you’re overwhelmed with finding the right ones. Sign 4: You Log into 5 Different Social Sites to Get Analytics. So you do nothing.

Technology 120

Technology Marketing Analytics Social Media 120

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. Effectively I treat these like an analyst briefing of sorts and write up an assessment based on the session.

Software 144

Software Pitching System Analytics 144

Solo PR Pro

AUGUST 5, 2019

There’s no doubt that technology continues to have an impact on the PR industry. Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. PR:tech – The Future of Technology in Communication. Technology also brings opportunities for PR pros.

Technology 66

Technology Trends Survey Report 66

PRSay

APRIL 11, 2018

Here are three communications narratives that will likely persist throughout the season: Managing with analytics. When Gabe Kapler won the job as manager of Philadelphia Phillies this offseason, he pledged to use analytics to guide his lineup-creation process and in-game decisions. New clubhouse cultures. He’s a friend and peer.

Analytics 90

Analytics Communications Trends Sports 90

Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs.

Technology 60

Technology Crisis Communications Pitching Software 60

Deirdre Breakenridge

MAY 13, 2019

In order to make sense of all that “noise”, social listening, monitoring and analytics tools. Example of video recognition technology. on the Talkwalker listening & analytics platform. Sentiment analysis technology used to have a bad rep in the PR industry because guess what?

Training 399

Training Video Analysis Data 399

Sword and the Script

SEPTEMBER 3, 2019

As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you. And now, here’s this month’s PR technology summary…. However, Sean Czarnecki published an informative write up on the report.

Analytics 70

Analytics Report Technology Pitching 70

Remote PR Jobs

JANUARY 30, 2024

Strong Writing Skills PR professionals are tasked with creating persuasive content that engages target audiences and effectively conveys key messages. Analytical Thinking The ability to analyze information critically, identify patterns, and draw meaningful insights is crucial in the fast-paced PR industry.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. 10 Marketing Technologies We Can’t Live Without. Databox : This is our go-to business analytics and reporting platform. We can compare data from HubSpot, Google Analytics, Stripe, social media, and more, all in one place.

Technology 65

Technology Marketing Tools Google 65

Sword and the Script

JUNE 8, 2019

How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. The analytics and martech tools we have today are far superior to what was available 10 years ago. I’d imagine it most. click image for higher resolution) .

Creativity 79

Creativity Technology Marketing Web 79

The Hoyt Organization

SEPTEMBER 8, 2023

Generative AI prompts are a type of artificial intelligence-powered technology that can generate an array of information, as long as the prompts are carefully crafted. Predictive Analytics Predictive analytics is another opportunity for using AI in PR. This provides PR professionals with real-time insights.

Publicity 99

Publicity Ethics Analysis Data 99

The Proactive Report

APRIL 15, 2023

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We’re now in another huge leap in technology with artificial intelligence. And once again the PR community is wary of this new technology and hesitant to adopt it. Why should you embrace AI?

Social Media 130

Social Media Measurement Tools Data 130

Sword and the Script

JANUARY 3, 2023

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. How is technology being used in public relations? But just 2% said “always.”.

Interviews 104

Interviews Publicity Technology Social Media 104

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195

NewsWhip

NOVEMBER 3, 2022

Unique analytics. I like looking at analytics and how things compare when it’s presented in a format like a table or a graph,” she says. “I Silva uses NewsWhip in several ways, but for starters, she looks at the analytics to see how her title’s own stories are doing. “If NewsWhip is really helpful for that.”. Charting success.

Reddit 158

Reddit Viral Analytics Social Media 158

The Proactive Report

APRIL 7, 2022

The Digital Skills Benchmark report from the Chartered Institute of Marketing in the UK shows that as the digital landscape and technology evolve the skill level of the workforce is falling behind. Upskilling is a major concern for both workers and employers. Social advertising is a skill PR and marketing pros need to master.

Survey 147

Survey LinkedIn Engineering Web 147

Burrelles Fresh Ideas

JANUARY 23, 2024

Before we look at the intersection of machine learning and psychology, it’s important to consider how the technology can make a difference in PR and marketing campaigns. Well, frankly, technology can only go so far when it comes to understanding human behavior. How can you bridge the human and the technological?

Technology 77

Technology Training Data Consumer 77

Onclusive

SEPTEMBER 20, 2017

For communicators to continue to have a seat at the table, understand the effectiveness of their efforts, and make data-driven decisions in PR planning, utilizing technology to sift through and analyze mountains of non-normalized data sets has become paramount. Therefore owned analytics become a great asset in PR.

Analytics 170

Analytics Measurement Data Technology 170

Business Wire

AUGUST 9, 2017

Always at the technological forefront, and keeping a strong connection with the audience that helped transform what the conference/festival is today, SXSW continues to place the keys to the kingdom in the public’s hands. Now, robots are doing the writing for you. What are these robots looking for in a news story?

Conference 164

Conference Technology Mobile Analytics 164

Critical Mention

SEPTEMBER 15, 2021

Quickly access mentions, advanced analytics and more . Refined searches & analytics. Another highly-requested feature from users was a Google Analytics integration to the Critical Mention platform. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Radio 126

Radio Analytics Mobile Instagram 126

Burrelles Fresh Ideas

JANUARY 9, 2024

We understand the importance of intuitive, easy-to-use solutions leveraging advanced technologies like AI and image recognition to help you build winning communications programs. If one thing is certain, technology and the media will continue to change. This is your opportunity to showcase your results to key stakeholders.

Pitching 96

Pitching Print Measurement Report 96

PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130

Employee Policies Creativity Company 130

PRSay

FEBRUARY 11, 2019

Digital marketing expert Ann Handley doesn’t start her day checking emails, choosing instead to spend her time by writing a few pages in a notebook. “I I write for myself before I do anything else,” she says. This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics.

Communications 109

Communications Storytelling Analytics Web 109

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 155

B2B Study Blogging Marketing 155

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. These emerging technologies can offer immersive and innovative experiences for your audience. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

JUNE 15, 2021

I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. As a result, B2B marketing writers turn to analytics and social media to inform their writing. You’ll learn a lot that will inform your writing. Sit in on sales and support calls.

Survey 117

Survey B2B Marketing Interviews 117

Onclusive

JUNE 21, 2017

We created technology that tracks all mentions, not just when there’s a link back to the company’s website.”. Technology has largely enabled this.” Start by familiarizing yourself with today’s PR technologies so you’re in the know, even if you don’t consider yourself an expert user yet. Don’t make them come to you.).

Storytelling 329

Storytelling SEO Community Engineering 329

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. There are so many thoughtful contributions – from people working on both the in-house and agency sides.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

NOVEMBER 7, 2023

The company says it offers “real-time bias monitoring” that provides a “snapshot of biased vs. non-biased press” alongside other analytics. Propel, which is headquartered in Tel Aviv said its technology is currently being used by elements of the Israeli government and NGOs in its armed conflict with Hamas.

Employee 141

Employee Software Survey Tools 141

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code.

Technology 98

Technology Ethics Tools Creativity 98

Cision

JUNE 29, 2017

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. Be emotive. Be original.

Storytelling 0

Storytelling Data Communications Technology 0

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 154

Company Tools Technology Software 154

Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Data-driven PR Data-driven PR uses analytics to guide PR strategies. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

PRSay

DECEMBER 27, 2023

Practitioners recognized the value of prospective entry-level candidates having PR coursework along with the basics of writing and communication. The need for early career PR practitioners to understand the basics of analytic metrics and data analysis could not be clearer. And they valued students who had completed internships.

Report 78

Report Ethics Education Survey 78

PRSay

DECEMBER 21, 2023

Practitioners recognized the value of prospective entry-level candidates having PR coursework along with the basics of writing and communication. The need for early career PR practitioners to understand the basics of analytic metrics and data analysis could not be clearer. And they valued students who had completed internships.

Report 78

Report Ethics Education Survey 78