Solo PR Pro

JULY 21, 2020

But this isn’t a story of how ‘things just fell into place’, this is evidence of the power of PR and how good storytelling and authentic stories can go viral. Prior to joining CARMA, Yoo Mee gained diverse marketing experience working both client and agency-side at Ketchum, Estée Lauder Companies and Christie’s. .

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Viral Analysis Television Radio 71

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. agency, media and. Five years ago, no one expected their PR firm to have video storytelling capabilities. What’s your niche?

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Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. The truth is actually a bit more complicated — very large clients can bring challenges of their own — and in my experience, it’s good to have a healthy client mix that suits an agency’s staff and size. Everyone likes an underdog.

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PR in High Definition

APRIL 25, 2022

Positive content is more viral. Brandon Stanton, the creator of the viral storytelling account Humans of New York, emphasises when writing his personal profiles that he does not describe people in adjectives, but rather describes actions of their life. Positivity engages audiences, and shines your reputation.

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Wikipedia Viral Reputation Internal 62

Barokas

DECEMBER 5, 2019

now want to know, “How can we go viral?”. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Do you have a strong story and storytellers? Some bloggers hold as much or more sway than a top New York Times reporter. Should you?

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Strategy Media Storytelling Pinterest 78

The Resolution Blog

JANUARY 31, 2020

Of course, judges are going to sit up and listen to entries that garnered incredible results, but your campaign doesn’t have to have gone viral as these judges point out… Focus On Results (and If You’re Using AVEs?—?Grow unless they are presented as proof/evidence. Award entries are about results.” “My

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Measurement Case Study Creativity Course 156

Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. As a PR pro, you must have heard a thousand times about emotional storytelling. Avinash Nair is a digital marketer at E2M, India’s premium content marketing agency. Though happiness and surprise are your best bet, anger and fear can work too.

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Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. Storytelling hasn’t been done through mass media channels for a good while, but in the post-factual universe, communicators need to adapt.

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Publicity Storytelling Journalism Viral 120

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Emotions layered with happiness make up the majority of top drivers of viral content. We all act as reporters looking for effective client and agency stories with some emotional impact. The exercise will help you become a better storyteller yourself and prepare you the next time you have some good news to share.

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Airlines Insurance Insurance Exercises 147

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

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Cision

NOVEMBER 19, 2015

Marc Landsberg, founder and CEO of Chicago-based social media agency SocialDeviant , thinks that ideas are no longer rare, hard-to-find gems. The Opt Outside campaign, in which REI announced it would close its stores on Black Friday and encouraged shoppers to take the day to spend time outside instead of shop, reached viral levels.

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Viral Content Marketing Consumer Storytelling 120

ImPRessions - Crenshaw Communications

JULY 5, 2017

It’s like the joke among PR and ad agencies that every client wants a viral video. Lego does this very well, tapping into the premise that there’s a “builder” in all of us and evoking the power of childlike imagination in its brand storytelling. Stake your claim carefully.

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Brand Branding Comparison Storytelling 136

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. Asda uses a small budget to boost these posts’ reach – particularly in the local area – and the viral effect of all the comments and shares push them into many more people’s newsfeeds.

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Storytelling Local Community Case Study 60

Cision

OCTOBER 16, 2017

Right, it still makes a lot of sense because those are people who are natural storytellers and having great storytelling capability, I think, will be a perennial thing and should always be something that’s always there for comms. Steve Barrett: We’ve all seen those go viral haven’t we?

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Media Storytelling Technology Data 202

Mark My Words

DECEMBER 11, 2014

They did : in the form of a viral hashtag that has seen The Sun ridiculed for the premise of its campaign, #TheSunLogic. In the 20th century, the gradual ebbing away of religion in the West saw a lot of this storytelling power conceded to mass media. Some news channels are getting the message.

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Brand Branding Newspapers Media 122

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Susan Davis International has a long history of award-winning work in the military space, including serving Department of Defense agencies, Veteran Service Organizations and corporations looking to support and market to the military.

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Policies Internal International Public Affairs 120

Sword and the Script

MARCH 22, 2016

PR agencies’ average rate of profitability has suffered as a result. His company has previously conducted PR firm billable hour survey research for the larger agencies. There’s reliable data indicating the median PR salary in an agency rose to $84,500 in 2015. The Rise of Agency New Business Development.

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Prohibition

JUNE 17, 2021

A comical video tapping into current trends might be absolutely hilarious, get the message across perfectly, and have the potential to go viral. Stationery brand Notes did a great job of storytelling using a simple set of handwritten notes. Above all – agree your budget, and stick to it!

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Video Product Launch Film Social Media 62

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. When a negative story breaks, is this something that’s really going viral? Follow Bryan on Twitter: @bryanpedersen.

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Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Here's why.

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Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. For viral content, Facebook recommends videos that are less than one minute or stories that are less than 20 seconds in length. This will bring clarity to users scrolling through their feeds and stopping on your video, driving both awareness and engagement.

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Video Social Media Instagram Media 62

MaccaPR

MAY 28, 2015

Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. million views on YouTube? Source: Forbes ).

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Film Marketing YouTube Advertising 48

5W PR

SEPTEMBER 19, 2023

Seamless storytelling across channels In the digital age, storytelling remains at the core of effective PR. Viral content In the digital age, content can become viral overnight. Whether it’s a tweet, a video, or a meme, viral content can spread rapidly and exponentially.

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Viral Digital PR Storytelling Reputation 78

ReimaginePR

JUNE 10, 2015

I know I sound like a killjoy, trying to retroactively ruin everyone’s viral video fun. That said, had the Challenge been launched officially, globally and cooperatively, I suspect it would have failed. The casual spontaneity and lack of branding were part of the mass appeal. Nothing that helps saves lives can be labeled “bad”.

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Video Government Healthcare Viral 120

Shift Communications

MAY 24, 2022

TikTok (and Instagram before it) helped give rise to “real people” influencers, with creators like Elyse Myers , Rod and Mikayla Nogueira growing huge followings with their honest product reviews and relatable storytelling. The Charlotte Tilbury contour wand was sold out for months after going viral on TikTok! Create open-ended briefs.

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Strategy Marketing Guidelines Creativity 97

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. I also think you should never allow agencies to register accounts on your behalf.” Content Storytelling. Don’t be afraid to be emotional and to give fans a role in your storytelling.

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Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. I also think you should never allow agencies to register accounts on your behalf.” Content Storytelling. Don’t be afraid to be emotional and to give fans a role in your storytelling.

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Social Media Media Storytelling Local 40

NewsWhip

MAY 12, 2021

I love our bigger agency team. Like the Bernie Sanders mittens, then you’re in position to respond, you can see that going viral, see how big it’s going to become, and respond quickly. There’s no expectation that this needs to go viral or it needs to do this, but you learn a lot from that.

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Trends Brand Branding Reddit 78

NewsWhip

JUNE 23, 2021

Agency of the future | Jump to text. And Zach, I think it’d be good to learn more about yourself, your role, the insights team at Kivvit, as well as getting a sense really of what his concept of the agency of the future means for you and for Kivvit. And it’s almost ironic to talk about agency of the future.

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Data Media Analytics Energy 78

5W PR

JUNE 12, 2023

User-Generated Content and Viral Marketing User-generated content (UGC) plays a pivotal role in tourism advertisements. When UGC goes viral, it can create a ripple effect. Destination Branding and Storytelling Social media platforms provide destinations with a direct channel to promote their unique attributes.

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Tourism Social Media Travel Marketing 88

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. In the digital age the rules for reaching an audience change almost constantly, but agencies are rising to the challenge of high expectations for content on newly emerging channels.?. COVID changing healthcare storytelling | Jump to text. Watch webinar. Read transcript.

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Healthcare Storytelling Communications Local 78

MaccaPR

MARCH 2, 2017

Those were questions I asked while preparing for a lecture before a tribe of shiny-eyed, impossibly young and disarmingly idealistic PR students at Metropolitan State University in Minneapolis earlier this month (thanks to professor Rose McKinney of the Pineapple RM agency for the invite). The Buffer Guide to Video Metrics ”. “

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Blogging Marketing YouTube Content Marketing 48

Cision

APRIL 5, 2017

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling. How are you looking at the data?

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Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. There is some concern that the media influences the agenda too much - stories that go viral don't always have merit, they are not always completely true.

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Ethics Communications Print Television 52