Deirdre Breakenridge

APRIL 29, 2019

This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them. My friend, Lou Hoffman calls it the “F word” in storytelling – failure. A voice of reason implies transparency and candor. Find him on Twitter @Frank_Strong.

Survey 377

Survey Media Relations Media Ethics 377

ImPRessions - Crenshaw Communications

JULY 14, 2017

In that spirit, here’s a look at a few companies really killing it in the storytelling game. Take some tips from some stellar standouts and to further improve your storytelling prowess, please download our tip sheet, Once Upon a Time…PR Tips For The Best Brand Storytelling available at the end of this post.

Brand 136

Brand Branding Storytelling Airlines 136

MaccaPR

JULY 24, 2019

The beauty brand Dove and its agency, Ogilvy & Mather Chicago, executed this challenge as part of its “Choose Beautiful” campaign in six countries, asking women to make this decision. Fast forward a few years and now Target’s #TakePride campaign was featured on billboards, across their website and with retail items. million to St.

Corporate 116

Corporate Retail Policies Employee 116

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. The truth is actually a bit more complicated — very large clients can bring challenges of their own — and in my experience, it’s good to have a healthy client mix that suits an agency’s staff and size. Goliath myth.

Small Business 168

Small Business SMB Local Viral 168

Prohibition

JANUARY 30, 2024

These influencers offer a unique avenue for brands to experiment with creativity and storytelling. In: Audio / Out: Generic content The concept of virtual influencers – computer-generated characters with curated personalities – is gaining traction. Get in touch today to find out how we could help you.

Trends 62

Trends Marketing Comparison Retail 62

5W PR

MAY 27, 2022

However, beyond robots being used in industrial companies, there are plenty of different ways that robots can be used in other services such as real estate, home healthcare, retail, and hospitality. Storytelling. That means companies in the robotics industry have plenty of opportunities to promote their solutions to the target market.

Company 88

Company Strategy Publicity Real Estate 88

Prohibition

AUGUST 1, 2023

Through engaging storytelling and partnerships with celebrities, they effectively communicated the health and environmental benefits of their products. FMCG PR professionals work closely with retailers, distributors, and wholesalers to ensure that these products are prominently displayed and promoted in stores.

Brand 62

Brand Branding Ethics Storytelling 62

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London.

SEO 120

SEO Creativity Mobile Journalism 120

ImPRessions - Crenshaw Communications

MARCH 28, 2017

” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-client partnerships. More PR agencies today are designating a measurement guru on its team to own analytics. This strategy paid off when retailers like Best Buy and Fleet Feet began stocking Wearsafe.

Measurement 120

Measurement Study Data Agency 120

Polaris

JANUARY 2, 2015

I certainly found his answers helpful, publishing them as a Q&A blog post in February titled What Canadian PR Agencies Should Know About New Anti-Spam Legislation. times as many views as the runner-up post, 5 Storytelling Techniques to Master Before Your Next Presentation. This post was our most viewed in 2014, with more than 2.5

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Communications Conversations

JUNE 28, 2018

How and why did you get into sports PR after a number of years on the agency side? I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. So I worked at several agencies on all different types of brands – CPG, travel, technology, retail and fitness to name a few.

Sports 113

Sports Travel Television Agency 113

Stephen Waddington

MAY 16, 2019

Content creation and relationships Danielle Whitfield started her career as a journalist at a news agency called North News and Pictures. There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. The agency works for clients including Lynx, Levi’s and Marmite.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Shift Communications

FEBRUARY 6, 2017

Two factors; first, retailers always spend enormous sums on digital marketing in Q4 to make for a strong retail holiday season. As marketers and communicators, we should consider whether long-form video storytelling has a place in our efforts. Facebook isn’t shying away from its AI ambitions, either. Christopher S.

Facebook 60

Facebook Mobile Retail B2C 60

Cision

OCTOBER 16, 2017

So, the things we’ll see in the market, you know, if it’s a retailer were seeing things like, “Well could you help us with driving some more traffic for shopping cart conversions?” As an example. Or, if it’s in B2B, “How might some of these initiatives help drive a demand generation program?” Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

Konnect Agency

FEBRUARY 16, 2021

We were able to focus on overall brand storytelling and highlight our hero campaign videos which sometimes get lost at a traditional trade show,” said Felicia Pandola, Associate Director of Marketing at CYBEX. The post Virtual Trade Shows: The Good, The Bad, and How Make The Most Of It appeared first on Konnect Agency. Brandy Shuman.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

PR in High Definition

JUNE 27, 2017

And as it grows, more news organisations, marketers and PRs want to get involved to explore its new storytelling possibilities. Companies are now devoting more time into thinking about what works in VR and the challenges involved in VR storytelling and 360° content. But is it too early for brands to invest in VR? Not yet, anyway.

Brand 63

Brand Branding Hotels Storytelling 63

5W PR

JANUARY 8, 2019

Retailers like Credo Beauty are requiring brands to meet their openly posted “ Brand Standard.” Brands will win with authentic, focused storytelling, and by finding the loyal tribe that is moved by their mission. The post How Beauty Brands Will Win in 2019 appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Brand 74

Brand Branding Instagram Fashion 74

Rock the Status Quo

FEBRUARY 3, 2015

Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. Before opening her namesake agency, Dorothy was President of Stanton Crenshaw Communications, which she helped build into a mid-sized New York PR agency over 13 years.

Agency 100

Agency Advertising Advertising Twitter 100

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit. Topically, this event covers a lot of ground. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

5W PR

NOVEMBER 23, 2021

Invest in good visual storytelling techniques and quality production. One of the most successful approaches is storytelling. For example, you might like to create a Highlight for user-generated content, one for brand storytelling, and one for events. For this, remember that Instagram is primarily a visual platform.

Instagram 158

Instagram Publicity How To Social Media 158

Marketwired

FEBRUARY 16, 2016

Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. She holds a B.A. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

The Hoffman Agency

FEBRUARY 28, 2020

It’s hard to imagine — given its ubiquity across retail and bedroom shelves alike — that just 15 years ago LEGO was on the verge of bankruptcy. The replica products are not compatible with LEGO, and so despite plenty of marketing and retail presence, LEGO remains an iconic toy worldwide. By Chris Owen, Director, UK.

Retail 36

Retail Print Financial Examples 36

Waxing UnLyrical

NOVEMBER 18, 2015

Around 57 percent of retail brands said they notice average order values increase when users watch just one video they’ve produced – and sales totals double when people have watched 10 or more videos ( LiveClicker ). Getting on board with online video” will not be enough in 2016. who to call upon to make video work.

Video 40

Video YouTube Web Case Study 40

MaccaPR

NOVEMBER 10, 2015

Do this by being authentic storytellers and finding the right consumers with whom to connect. Whether you work for a children’s hospital or an outdoor adventure retailer like REI, reaching the right audience at the right time is the key to your success. Bring Your Content Into Real Life. Now, go be a disruptor!

Marketing 48

Marketing Social Media Video Mobile 48

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. He is also understood to be the world's first book retailer whose business model was to sell books to the public. The Englishman was the first person to take the invention to England.

Ethics 52

Ethics Communications Print Television 52