Stern + Associates

AUGUST 25, 2023

Public relations (PR) agencies can help you do this by improving your messaging strategy. However, finding the right PR agency to partner with is rarely a cut-and-dry task. Considering the following tips will help you find the public relations agency that fits your business. However, this is rarely the case in real life.

Agency 62

Agency Publicity Measurement Strategy 62

Cision

OCTOBER 23, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Brand identity also gets lost when you focus too much on data.

Creativity 149

Creativity Marketing Media Analytics 149

Maxim Behar

MAY 12, 2021

M3 Communications Group, Inc. won 6 awards at the annual BAPRA Bright Awards , organized by the Bulgarian Association of PR Agencies (BAPRA). At a glamorous ceremony, the prestigious international jury honored the agency for its successful projects in 2019/2020 among a total of 150 entries. M3 Communications Group, Inc.

Groups 52

Groups Communications Public Affairs Internal 52

Wadds Inc.

AUGUST 14, 2023

Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising. However, for owners of sought after capabilities, and agencies with strong propositions leading to good growth, and profitability, it remains a good market. Are there any trends agency owners should have on their radar?

Agency 52

Agency Sports Public Affairs Creativity 52

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

Selecting the right public relations agency is a bit like dating, and it can be fraught with some of the same perils and challenges. It helps to break down the PR agency search process into key phases and to articulate questions to elicit the best responses. What are our key criteria for an agency partner? The Meeting.

Agency 175

Agency Measurement Meeting Tools 175

Stephen Waddington

DECEMBER 17, 2018

Agencies are straightforward organisations to manage. He’s an agency boss based in New Zealand that helped build Edelman in Europe, and latterly Asia. Brain now has a portfolio career that includes a non-exec role a Enero Group, the group that includes Frank and Hotwire. It’s no more complicated than A to Z.

Agency 114

Agency Marketing Energy Financial 114

ImPRessions - Crenshaw Communications

APRIL 13, 2023

It was refreshing and exciting and definitely influenced my decision to join the agency. It’s a PR agency with fewer than 25 employees, and more than a third are people of color. Agencies should shape their policies to attract a diverse pool of applicants for open positions. It’s also vital to be inclusive of culture.

Employee 156

Employee Community Groups Interviews 156

Deirdre Breakenridge

FEBRUARY 12, 2015

A Guest Post by Nicole Rodrigues, CEO & Founder, NRPR Group. Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities.

Tools 150

Tools Agency Instagram Groups 150

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

And we’ve written about what agencies need from their client partners in order to be successful. The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations. Has the agency maintained staffing as promised? Beyond The LOA.

Agency 136

Agency Print Course Travel 136

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Here’s what you’ll be doing: -Assist the group and all supervising account members in development and maintenance of media lists. Summer Fridays.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

JULY 2, 2019

As the national holiday approaches, it’s a fitting time to consider what independence means in the world of PR agencies. In our industry independent agencies have grown at a brisk clip when compared to publicly-held PR firms for the past few years, although the larger agencies experienced a nice rally in 2019.

Agency 259

Agency Creativity Internal International 259

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 77

Creativity Study Survey Advertising 77

Ishmael's Corner

DECEMBER 21, 2014

Whether it’s taking over a restaurant to cook a meal or trying to stay upright playing broom ball (hockey minus ice skates,) company off sites often bring a creative bent to team building for a PR agency. I believe there’s culture of group travel rooted in Japan. It turns out everyone has artistic talent.

Agency 143

Agency Travel Creativity Groups 143

Sword and the Script

JUNE 8, 2019

However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. So, grouping these together allows you to check the box for innovation without really doing anything new. ideas and execute them?

Creativity 79

Creativity Technology Marketing Web 79

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III. Retainer PR agency.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

ImPRessions - Crenshaw Communications

JUNE 15, 2017

They might be looking to join a large international company as the newest corporate communications hire, or want to break into PR at a nonprofit group. My personal bias is for a small or midsize agency, but it’s really more about the classic agency structure and what it offers for team members. Usually it’s the only business.

Agency 122

Agency Nonprofit Corporate Training 122

PRSay

MAY 21, 2021

As social and public-health factors intensify an already noisy communications environment for organizations, agencies whose communicators collaborate well to address such challenges help build lasting partnerships with their clients. Collaborative agencies make sure the right people are connected to the right projects.

Communications 203

Communications Nonprofit Creativity Agency 203

Beyond PR

OCTOBER 24, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Brand identity also gets lost when you focus too much on data.

Creativity 70

Creativity Marketing Media Analytics 70

Stephen Waddington

JULY 7, 2022

The research project by the PRCA Climate Misinformation Strategy Group reports that almost all respondents (96%) are advising their clients and colleagues on the climate crisis. A paper published in the Climate Change journal in November 2021 reported on the role of public relations agencies in climate change politics.

Leadership 111

Leadership Publicity Energy Crisis 111

Shift Communications

FEBRUARY 26, 2020

“We work with healthcare clients in every one of our brands, providing a wide range of services, including insights, strategic planning, public relations, medical communications, clinical trial services, creative, branding and market access,” said Ralph Sutton, International Managing Partner, AVENIR GLOBAL.

Healthcare 128

Healthcare Public Affairs Creativity Agency 128

The Hoffman Agency

SEPTEMBER 18, 2020

The social distancing rules and economic impact of Covid 19 seem to have hastened conversations about automation (from software to robotics), with many organisations including PR agencies and publications looking at where it can improve efficiencies. A hybrid approach for PR agencies and media companies. So what’s the solution?

Agency 74

Agency Industry Tools Software 74

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Deirdre Breakenridge

AUGUST 26, 2014

A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. If so, the agency route might be the best for you. Is industry specialist the right path for you?

Industry 316

Industry Fashion Travel Tourism 316

Shift Communications

OCTOBER 17, 2014

For my team, for my clients, for the Agency. It requires agility, and keeps me thinking creatively. This dedicated group pitch time was intimidating for everyone at first, which is why I named it “Cliff Jumping” The more you do it, the easier it is, and it helps to have peer pressure on your side to make the leap.

Agency 146

Agency Pitching Training Meeting 146

PRSay

OCTOBER 6, 2021

Parajon — who has agency and creative experience working with National Geographic and HBO, and in-house experience at Spotify and now Netflix — is learning what it takes to build a global entertainment brand and keep it at the forefront of culture. Cut your teeth at a big agency, and hone your craft at a small agency,” he said.

Agency 165

Agency Creativity Brand Branding 165

MaccaPR

JULY 13, 2017

What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. Not agreeing on what success looks like.

Agency 97

Agency Interviews Film Advertising 97

Mindful Marketing

FEBRUARY 4, 2024

There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. Together their agencies wield significant influence over the roads and highways in the nation’s fifth most populous state. Some creators of highway signs have adopted the same strategy.

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Stern + Associates

JANUARY 12, 2018

Research repeatedly proves culture contributes significantly to employee engagement and morale – and high levels of both translate into productivity, creativity and overall business success. The post How Social Clubs Boost Public Relations Agency Culture in the Workplace appeared first on Stern Strategy Group.

Agency 48

Agency Publicity Employee Creativity 48

Deirdre Breakenridge

MAY 1, 2017

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. So naturally, when Facebook’s Live feature debuted we immediately knew the potential for businesses, brands and our agency. Build and Establish Thought Leadership.

Video 283

Video Facebook Social Media Creativity 283

PR for Anyone

JANUARY 28, 2024

She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups. However, there are still noted challenges in maintaining creativity and innovation in a virtual setting, particularly in certain industries such as advertising.

Employee 130

Employee Policies Creativity Company 130

Wadds Inc.

JANUARY 11, 2024

supports creative agencies with company direction and differentiated propositions. client Cravens , the UK’s oldest independent creative agency, where the team has recently strengthened its board. This has helped us avoid group think, achieve the right diversity of experience and maintain fresh perspective.

Government 52

Government Creativity Corporate Agency 52

Landis PR

MAY 28, 2024

Today Photo courtesy of Pixabay Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. Work out a tailored media list with key journalists from Tier 1 media depending on your target group.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

The Hoffman Agency

OCTOBER 25, 2019

Join leading public relations and communications practitioners from top Bay Area agencies for an immersive panel in DBH 117. In addition to networking with light snacks and refreshments, we will be discussing topics for career readiness, including: Pros and cons between working at an agency, or in-house at a corporation.

Agency 28

Agency LinkedIn B2B B2C 28

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Message: We are a progressive public relations agency, designed to reach a profoundly diverse global market. Edelman PR. Finn Partners.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

The Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. Mike Falkow is the Creative Director of Meritus Media Inc. Reputation management definition. The difference between PR and Marketing.

Digital PR 246

Digital PR Reputation Employee Energy 246