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From Traditional Banking to Fintech: The PR Transition

5W PR

PR can illuminate this, emphasizing their adoption of artificial intelligence for fraud detection, big data analytics for personalized financial advice, and blockchain technology for secure transactions. Leverage experience Fintech is a relatively new player, and data breaches can be a concern for some consumers.

Banking 78
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A Beginner’s Guide to Digital Media

5W PR

Finding an audience Facebook, Instagram, YouTube, and TikTok are bustling with diverse communities. Combat misinformation, protect privacy, and engage in respectful discourse. Guard one’s digital identity with strong passwords, be wary of phishing scams, and implement necessary security measures to protect devices and data.

Media 78
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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

Is it ethical for a PR agency to smear a competitor? But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. But when the heat is on, it’s easy to blame the agency. So, was Definers ethical?

Facebook 224
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Understanding the Defense Tech Industry and the Role of Public Relations

5W PR

Government agencies with competing priorities, military branches with specific technological needs, private contractors vying for contracts, and a cautious public with varied opinions on the industry. Audiences The stakeholders for defense tech PR are incredibly diverse, unlike many others.

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

The company believes its history of analyzing content will enable it to surface the best reporters for a story by analyzing data. According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” Meltwater gamifies customer community.

Analysis 147
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Social media updates: Instagram add comments to stories, Meta ads opt-out option and X follower ads removed  

Prohibition

Bringing you the latest in all things social media – from impending updates to privacy law changes, find it all in the round-up below. The comment will then be shown in a story alongside the original post – it’s all part of another step to increase engagement and community between creators and their followers.

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Dawn of the Intelligently Automated Agency

PR 20/20

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. A little bit of intelligent automation can go a long way to reduce costs and drive revenue when you have the right data and the right use case.

Agency 84