ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . The post How Industry Speaking Opps Drive Thought Leadership appeared first on Crenshaw Communications.

Leadership 170

Leadership Industry Conference Trade Shows 170

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. As we continue to navigate this ‘new normal,’ it’s essential to know why digital events are so important, now and in the future. Looking for a PR agency?

Agency 59

Agency Creativity Examples Conference 59

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. As we continue to navigate this ‘new normal,’ it’s essential to know why digital events are so important, now and in the future. Looking for a PR agency?

Agency 52

Agency Creativity Examples Conference 52

Bianchi Biz Blog

APRIL 11, 2024

Much of that growth in attendees, exhibitors and exhibitor space came from the advanced vehicle technology and mobility space, as the number of exhibitors in this category more than doubled to over 700. He has also attended and worked CES many times.

Automotive 99

Automotive Mobile Government Technology 99

Bianchi Biz Blog

FEBRUARY 29, 2024

When asked whether generating earned media across three channels – local, national and trade media – had become easier, more difficult, or about the same as it was, average responses in all three media categories fell into the “more difficult” range. Instead, they’ll focus on crime and breaking news.”

Report 101

Report Automotive Media Local 101

ImPRessions - Crenshaw Communications

JANUARY 20, 2017

Not only do they help generate targeted media coverage, but they’re often influential for media who cover their sector for key business or general news outlets. As well, exposure in these key verticals often leads to increased conference consideration and other industry event inclusion.

Agency 120

Agency Real Estate Print Pitching 120

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. Think outside your industry.

B2B 232

B2B Agency Energy Media Relations 232

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Here are some of the most common mistakes made by new businesses. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. For us, it’s a huge and growing part of our business and an exciting category. Ad Tech Industry Changes Drive PR Opportunities. As an industry, ad tech saw considerable change in 2019.

Privacy 156

Privacy Advertising Advertising Data 156

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. However, media pitching and media relations to secure earned media still dominate the industry. If you answered yes, you’d be wrong!

Media 97

Media Nonprofit Pitching Analytics 97

ImPRessions - Crenshaw Communications

JUNE 20, 2018

You have news. The most common trigger for hiring a PR agency is a hot new product or service. Media run on news, so the launch of a new product can kick-start a successful PR campaign. You have no news. A competitor was quoted in an article about your industry. You have a lot of explaining to do.

Education 178

Education B2B Employee Crisis 178

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade.

Agency 84

Agency Enterprise Technology Analytics 84

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. Only by analyzing the data do we learn where prospects engage on social media, where website visitors learn about a business, what type of content works best, and what, if anything, they’re saying online about a given brand or category.

B2B 276

B2B Social Media Brand Branding 276

ImPRessions - Crenshaw Communications

JULY 16, 2019

In March, the health-care-related debt collector American Medical Collection Agency discovered it had been breached for over a year! CEOs and industry leaders can position themselves as experts through a proactive response team. Having a team ready to scan the news and look for reactive opportunities is vital.

Company 213

Company Case Study Airlines Study 213

5W PR

NOVEMBER 7, 2023

Importance of holiday gift guides Holiday gift guides are curated collections of products and gift ideas typically organized around specific themes or categories. Building relationships with editors and influencers Networking with editors, bloggers, and influencers in the industry can be advantageous.

How To 78

How To Retail Pitching SEO 78

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. One way to be in the public (or industry) conversation is to start it — with relevant content. Make news with opinion or behavior surveys.

B2B 147

B2B Pitching Case Study Local 147

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Tools Agency Resources 136

Shift Communications

OCTOBER 17, 2014

For my team, for my clients, for the Agency. While the above doesn’t ever change, each day brings new challenges in each category. Listening to trends, reading, paying attention to the random news a client might drop in about the company and to things that are said by other teams is essential. It’s service industry math.

Agency 146

Agency Pitching Training Meeting 146

ImPRessions - Crenshaw Communications

MAY 11, 2022

AdExchanger Industry Preview. With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. It’s where top execs and journalists come together to preview what the year may hold for the category.

Conference 156

Conference Privacy Advertising Advertising 156

Shift Communications

FEBRUARY 20, 2019

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. Google News. Wikipedia Top 25 Report.

Trends 142

Trends Industry Wikipedia How To 142

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Now, I’ve seen new products (or, better still, new categories) that were so clearly innovative, disruptive, or well timed that they did generate media attention without outside PR help. And it’s well known in our industry that media coverage often begets more media coverage.) Not necessarily.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. The truth is actually a bit more complicated — very large clients can bring challenges of their own — and in my experience, it’s good to have a healthy client mix that suits an agency’s staff and size. Everyone likes an underdog.

Small Business 168

Small Business SMB Local Viral 168

Presspage

JUNE 30, 2020

The G2 summer report came back recently, and we’re thrilled to have received 9 badges and be named a leader across 2 categories! Each quarter, their research team reviews data from thousands of SaaS companies around the world, across sectors and categories, putting customer feedback front and center.

Software 88

Software SEO Tools B2B 88

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It’s never too early in the holiday season to start thinking about “gifts” that would improve the public relations industry. The PR business has changed and innovated rapidly, and new tech tools and services are fairly common, for there is much to appreciate. Prospects who take PR agency searches seriously.

SEO 200

SEO Pitching Agency Exercises 200

Bianchi Biz Blog

FEBRUARY 1, 2024

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry.

Marketing 106

Marketing Newspapers Print Local 106

Barokas

JULY 6, 2020

Our guidance comes from more than 20 years working across the tech landscape, including the aerospace, AI, fintech, health tech, and sports and entertainment categories. Read on to hear Jason’s insights about everything from creating a trusting agency relationship to common misconceptions about PR itself.

Consumer 131

Consumer Product Launch Agency Sports 131

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Congratulations to all!

Print 58

Print Financial Journalism Healthcare 58

5W PR

AUGUST 9, 2022

Publish these articles through online magazines, news websites, and the brand website. Get involved with industry-related groups and events. . · Get involved with industry-related groups and events. Write a press release, which is a brief statement that announces something new or noteworthy about its operations or activities.

Company 78

Company Strategy Software Writing 78

Presspage

JUNE 30, 2020

The G2 summer report came back recently, and we’re thrilled to have received 9 badges and be named a leader across 2 categories! Each quarter, their research team reviews data from thousands of SaaS companies around the world, across sectors and categories, putting customer feedback front and center.

Software 78

Software SEO Tools B2B 78

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. Industry awards exist for every vertical and niche, so choosing the right one is no simple task. Your PR agency or team should have an existing database of awards from which they can compile a targeted list.

Case Study 136

Case Study B2B Conference Industry 136

Sword and the Script

JUNE 27, 2020

How PR has changed because of COVID-19 PR has become more valuable to organizations because (or in spite) of the pandemic, according to a survey by Ragan Communications, which publishes trade news, events, training, and consulting services. The report was published in late May 2020. Give our services a try.

Study 131

Study Publicity Survey Internal 131

Shift Communications

AUGUST 2, 2022

In the ongoing journey toward a more equitable world — and to guide coverage of it — a group of writers, editors, DEI professionals and industry leaders have developed a guide designed to serve as “a living resource for all journalists and storytellers seeking to thoughtfully cover evolving social, cultural and identity-related issues.”.

Corporate 88

Corporate Real Estate Communications Marketing 88

5W PR

DECEMBER 19, 2018

In this week’s 5W Spotlight, we sat down with Kelsey O’Connor, Account Director, to discuss her journey into the PR industry. News…” Read the full interview below! The PR industry was quick to fulfill these passions and dreams…and so much more! I started my full-time career at a boutique agency in New Jersey.

Newspapers 68

Newspapers Survey Interviews Agency 68

Sword and the Script

JANUARY 21, 2020

A page with industry analysis and commentary has the same structure as every other page on your site. You are not building a new channel or a distinct channel, you just adding pages to a website. . >>> Looking for an agency that can think big and execute on content marketing? Give our services a try. Talk to Us !

Content Marketing 122

Content Marketing Marketing How To Leadership 122

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Newsfile

FEBRUARY 27, 2024

Associated Press (AP) Thomson Reuters Bloomberg News Bloomberg Terminal Refinitiv Eikon FactSet Dow Jones News D ow Jones Factiva Apple News Google News Yahoo! Benefits of AP, Reuters and Bloomberg News: provide unparalleled visibility and credibility , amplifying the reach and impact of your press releases.

Financial 52

Financial Media Analytics Data 52

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Blogging 52

Blogging Marketing Pinterest SEO 52