Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 124

Case Study Study Company B2B 124

Shift Communications

APRIL 30, 2015

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? So what does SHIFT do to avoid the pitfalls? The result?

Agency 60

Agency How To Data-Driven PR Data 60

The Hoffman Agency

JANUARY 26, 2021

Still, my time at The Hoffman Agency has given me many reasons to be grateful. Getting to know my teams despite the technology barriers that the pandemic created was my favorite part of the internship experience. My internship experience at The Hoffman Agency is one I will hold onto and look back on because it made me feel welcomed.

Exercises 69

Exercises Pitching Storytelling Internal 69

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Face it, the typical client-agency relationship can sink into a routine that, over time, becomes a little too comfortable. Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals. Not convinced?

Skype 136

Skype Conference Agency Product Launch 136

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. For example, I was recently perusing a corporate B2B technology blog about an awards program a vendor had established. Give our services a try. Talk to Us!

Brand 71

Brand Branding B2B Exercises 71

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. And when looking at some of the articles and blog posts found in that search, I’m reminded of something I learned through running. Can Your Company Afford a PR Agency? Stay with me here.

Automotive 106

Automotive Publicity Transportation Trade Shows 106

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. If dynamics of clients and agencies are likened to relationships, it’s the effective integration of these two perspectives that often make a meaningful difference. 1) You spent a long time at an agency and then when in-house.

Agency 60

Agency Corporate Interviews eBook 60

5W PR

JANUARY 16, 2019

So, a field that allowed me to work across industries and explore aspects of technology, travel, fashion, food and even neuroscience every day was a natural fit. Always exercise your creative muscles whether through reading, cooking or drawing. Read the full interview below! What inspired you to get into PR?

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 6) Technology that will change reporting. 26% said “better and cheaper video production technology;”.

Survey 102

Survey Report Media B2B 102

The Hoffman Agency

MAY 3, 2022

We were completing an exercise urging us to think about what we needed from an employer to be happy. Eventually, I came across The Hoffman Agency — a place that checked all my boxes. In addition, I’m lucky to be a part of an agency that fosters its employees’ growth and always encourages everyone to dig deeper.

Exercises 36

Exercises Agency Storytelling Employee 36

The Hoffman Agency

JULY 16, 2020

Before classes had finished and graduation had commenced (virtually, of course), my boyfriend received a job in the Sunnyvale area, and I had received an internship in San Jose at The Hoffman Agency. I am also thrilled to be meeting new people while learning about technology PR with mentors.

Storytelling 50

Storytelling Exercises Internal International 50

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 40

Blogging Strategy How To Writing 40

Scott Public Relations

JUNE 26, 2020

It’s an exercise in futility. Zuckerberg has said that he doesn’t think people want a technology company to police the content they receive. Twitter is beginning to exercise these responsibilities. We have such bodies for many industries – the FDA, the Environmental Protection Agency, and the FAA, to name a few.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Shift Communications

JUNE 7, 2017

Today’s blog is from our partner at NATIONAL, Jonathan Litwack. Check out this other blog post which serves as an introduction to KPIs.). For engagement – we’ll run a small blog where we can post pictures of our cars and provide descriptions of each one so that potential customers can virtually kick the tires.

Engineering 92

Engineering Measurement Exercises Blogging 92

The Hoffman Agency

APRIL 2, 2019

When I left the UK just over six years ago, I was bursting with anticipation about what lay ahead of me in working in Hong Kong, but also sorry to leave my current agency so early into my time there. As it turned out, it was a fairly straightforward exercise. The prospect of an alliance made immediate sense to me. Don’t bother.

Enterprise 52

Enterprise Agency Meeting Exercises 52

Stephen Waddington

JUNE 9, 2017

112 people responded: 40% in-house; 38% agency; and 22% independent practitioner. This exercise is no different with 94% of respondents citing is as important. If your agency doesn’t offer images or video you’re missing out. My own agency Ketchum is firmly among the organisations helping to define the future.

Publicity 111

Publicity Survey Measurement Community 111

The Hoffman Agency

APRIL 26, 2022

Everyone’s welcoming demeanor erased all notions of what I thought working at an agency would mean. I can feel accomplished while still maintaining a balanced diet and ensuring my dog, Newt, gets ample exercise and attention. The post Girlbossing as Close to the Sun as Possible appeared first on "What's HAppening" Blog.

Exercises 36

Exercises Internal International LinkedIn 36

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Since that point, the health of the business-to-business market has been mixed.

Crisis 151

Crisis Government Energy Community 151

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

Flack's Revenge

DECEMBER 14, 2016

Coverage in various categories (type of media or blog, quality of placement). The exercise gave me many options to explore. Content developed. Social media metrics in a number of categories (network, engagement, followers, # of tweets, etc.). Other variables, such as awards submitted, events pitched. .” Conclusions.

Measurement 120

Measurement Exercises Interviews Tools 120

PR 20/20

JUNE 9, 2020

A critical piece of business growth, the website was no longer serving its purpose as the metaphorical “front door” to the agency. And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> And Why You Should Now.

Web 60

Web Internal International Storytelling 60

Waxing UnLyrical

DECEMBER 21, 2018

This is a group exercise for an internal team working for a client. This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues. Measurement, which can be a very descriptive and granular process, is a separate activity and not a focus of this blog post.).

Strategy 88

Strategy Analysis Small Business Measurement 88

Bianchi Biz Blog

MARCH 18, 2021

This post originally appeared on the Public Relations Global Network (PRGN) blog. It’s wrong to think that the company’s information technology system will “spit out” the necessary data when the time comes. Doing your first ESG (environmental, social and governance) report is not as simple or straight-forward as it seems.

Report 80

Report Company Data System 80

Stephen Waddington

JUNE 21, 2018

The original promise of the internet was that mainstream media would be disintermediated and the public would have access to a huge variety of blogs and websites. The ability of these technology companies to collect data and connect citizens with brands and organisations, at a moment in time, is potent. It almost seems unfair.

Social Media 73

Social Media Print Study Advertising 73

PR in High Definition

JUNE 25, 2020

The effect this has had is to require a major change in approach for most PR agencies and in-house teams. By going through the exercise of establishing whether your company and/or PR agency adapted well enough to the pandemic over the last few months, you’re one step closer to preparing for what happens next.

Exercises 71

Exercises Employee Social Media Communications 71

Sword and the Script

NOVEMBER 1, 2016

She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. While it’s not the first time I’ve been named to a list , given the effort, equity, and sheer mental exercise I’ve poured into marketing, PR and social media every day, it’s nice to be recognized.

Marketing 60

Marketing Study Survey Content Marketing 60

PR in High Definition

JUNE 25, 2020

The effect this has had is to require a major change in approach for most PR agencies and in-house teams. By going through the exercise of establishing whether your company and/or PR agency adapted well enough to the pandemic over the last few months, you’re one step closer to preparing for what happens next.

Exercises 62

Exercises Employee Social Media Communications 62

Shift Communications

JANUARY 19, 2016

When we exercise our courage, we know it. I was all set to write a blog post proclaiming this as the new way of doing influencer marketing, and just needed some data to prove the hypothesis true. Vice President, Marketing Technology. What does it take to ask bold questions? We feel it in our gut. We don’t hesitate.

Data 60

Data Exercises Analytics Social Media 60

PR in High Definition

JULY 24, 2018

Consider most of the admin and leg work we do day-to day; stripping this back to the bare minimum would enable both in-house and agency teams to spend more time focusing on what matters most: building profiles and enhancing reputations. PR professionals can learn an awful lot from this. Is the tech advanced enough yet?

Analysis 48

Analysis Tools Data Exercises 48

ZudePR

MARCH 22, 2018

I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I My blogging had become more ambitious and I’d written a few unconventional influencer posts that had gone down well. This blog post showed me another way. It’s June 2016.

Writing 83

Writing Google Blogging Exercises 83

Communications Conversations

JULY 19, 2018

But I see this as a positive, as it forces me to exercise and strengthen my influencer muscle like never before. I’ve learned that, in any industry that’s being disrupted by digital technologies (which is all of them, to varying degrees), it’s easy and natural to chase shiny toys, while neglecting leaking pipes.

Social Media 60

Social Media Media B2B Content Marketing 60

Bad Pitch Blog

AUGUST 31, 2006

AGENCY was honored yesterday by the NON-PROFIT for our creative work documenting the distribution of donations to Katrina victims. I’ve also attached a photo of AGENCY OWNER receiving the award. I can hear the agency owner’s ulna snapping at the ceremony. Does this exercise make you nervous? But it stopped there.

Pitching 40

Pitching Agency Exercises Newspapers 40

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. Why clients hire agencies, consultants and freelancers: an extra pair of hands.

B2B 118

B2B Marketing Survey Software 118

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. In most, if not all, industries there is good and bad competition.

Sports 245

Sports Agency Industry Creativity 245