ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets?

Blogging 170

Blogging Writing Creativity Storytelling 170

5W PR

MAY 24, 2023

The public relations space has been and will always be one of the vital industries in the market today. All these combined continues to make PR a powerhouse of an industry! For more than two decades, we’ve managed to establish our award-winning team as one of the best in New York’s PR industry and, eventually, all over the world.

Industry 88

Industry Enterprise Fashion Financial 88

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. But it’s just as important to ask why technology is important to the PR industry. In other words, does PR actually need disruptive technology to succeed?

Technology 266

Technology Television Web Social Media 266

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.

Blogging 159

Blogging Pitching Fashion Sports 159

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications.

Blogging 52

Blogging Marketing Pinterest SEO 52

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Training 397

PR in High Definition

MARCH 28, 2023

Embarking on a partnership with a PR agency is one of those business purchasing decisions that shouldn’t be taken lightly. But how can you be sure you are choosing, or working with, the right-sized communications and PR agency and getting value out of every dollar, pound, or euro you spend on comms? Have solid and relevant connections.

Agency 71

Agency Healthcare Interviews Creativity 71

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. The first 90 days of an engagement can be the most hectic time of an entire client-agency experience. Understanding how they work is essential for an agency to jumpstart a PR relationship and build trust. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Who in your industry writes the most inflammatory articles?

Creativity 96

Creativity Product Launch Examples Energy 96

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Internal Communications. Executive Thought Leadership.

Training 370

Training Media Training Reputation Crisis Communications 370

Communications Conversations

DECEMBER 3, 2014

Two Facebook posts in the last week got me thinking: Should I really keep blogging? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. And, it got me thinking: Should I keep blogging in 2015? I started my blog almost six years ago now.

Blogging 144

Blogging Writing Creativity Meeting 144

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience. Supporting Local Market Development.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience. Supporting Local Market Development.

Agency 52

Agency Local Newspapers Interviews 52

Critical Mention

OCTOBER 14, 2018

Since the birth of public relations nearly a century ago, the industry has experienced an astounding transformation. With 120,000 agencies just in the United States, the competition is steep. Golin is the “Relevance Agency,” integrating PR, digital and content strategy. Weber Shandwick. Until next time! Critical Mention.

Agency 72

Agency Twitter Conference Financial 72

MaccaPR

JANUARY 5, 2016

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. First off, you reduced the size of our precious Maccabee agency logo, Walt.

Blogging 48

Blogging Creativity Agency Mobile 48

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Critical Mention

APRIL 10, 2018

When other industries think of creative agency hours, they go EEK! Don’t forget, they’re more creative. For example, if Jane Doe wants to be an outstanding creative director, a caring mother/wife, and a reliable friend, let’s face it, she might skip the gym on more than a few occasions. Until next time!

Agency 85

Agency Software Creativity System 85

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? PR agencies must determine if the juice is worth the squeeze, acting judiciously and using good judgment. Because news moves quickly, the pressure is on to develop a creative, well-packaged message that provides an original, relevant angle.

Trends 293

Trends Pitching Agency B2B 293

5W PR

FEBRUARY 28, 2024

Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. Networking Mingle with industry titans, potential partners, and future customers. This can range from goals like brand awareness to industry recognition or generating leads.

Brand 78

Brand Branding How To Film 78

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Share Tweet Share. Weber Shandwick. WeberShandwick. Edelman PR. Finn Partners.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. Sentiment analysis technology used to have a bad rep in the PR industry because guess what?

Training 399

Training Video Analysis Data 399

The Hoffman Agency

SEPTEMBER 18, 2020

The conclusion seems to be an uneasy middle ground between the two, where automation becomes the Schrodinger’s Cat of the industry – at once eliminating and creating new opportunities. But what about the PR and media industry? But when Microsoft made the move to replace journalists with robots, the media industry was stunned.

Agency 74

Agency Industry Tools Software 74

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. Despite the fact that tech moves like lightning, as PR pros, we’re expected to be knowledgeable about the sectors or industries we serve. The plan must include topics and publications that are relevant to the industry and important for company messaging.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. Despite the fact that tech moves like lightning, as PR pros, we’re expected to be knowledgeable about the sectors or industries we serve. The plan must include topics and publications that are relevant to the industry and important for company messaging.

How To 203

How To Case Study Meeting Pitching 203

Maxim Behar

APRIL 17, 2024

Bell Pottinger is a PR agency founded in 1987 by Lord Bell, Margaret Thatcher’s favorite PR adviser, whom I know personally, and Piers Pottinger. Many people deem the Bell Pottinger case an incredible precedent and a milestone in the PR industry. Hence, my notion of PR agencies is something like editorial teams.

Crisis 64

Crisis Ethics Financial Conference 64

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

ImPRessions - Crenshaw Communications

APRIL 13, 2021

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. A well organized thought panel discussion around a key industry issue or trend lets a leadership team showcase expertise to clients, prospects and often trade journalists. Start promoting early.

Leadership 332

Leadership Trends B2B Agency 332

5W PR

JANUARY 26, 2024

Influencer relationship management is a strategic approach to building and nurturing relationships with influencers in a brand’s industry or target market. Providing creative freedom Allow influencers creative freedom to showcase the brand authentically. What is Influencer Relationship Management (IRM)?

Social Media 78

Social Media Media Storytelling Creativity 78

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. 6) How Long Should a Blog Post be in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

The Hoffman Agency

AUGUST 23, 2022

Sitting down for my first informational interview with The Hoffman Agency, it became clear that the firm would give me an opportunity to challenge my storytelling abilities and build meaningful relationships. Shifting from the chaotic life of tech PR to the whimsical fantasies of a creative writer ensures an essential balance.

Storytelling 36

Storytelling Community Industry Transportation 36

The Hoffman Agency

AUGUST 19, 2021

It was the perfect combination of everything I had been hunting for in my previous endeavors: strategy, creativity and people. As I worked through my classes and internships, my love for this industry only grew. The post Journey to the Center of the PR Industry appeared first on "What's HAppening" Blog.

Industry 36

Industry Comparison Technology Creativity 36

5W PR

JANUARY 17, 2024

The Consumer Electronics Show (CES), held annually in Las Vegas, stands as a pinnacle industry event, bringing together leaders in the space to unveil cutting-edge technologies that are set to shape the future of consumer lifestyles. As we reflect on our time at CES, we’re amazed at the creativity behind the technology. They exist!

Trends 78

Trends Healthcare Technology Consumer 78

Onclusive

MARCH 17, 2020

Both PR agencies and in-house communications professionals are struggling with this shift. For the past several years industry organizations, PR professionals, and experts have attempted to experiment with new models for accurate measurement of PR outcomes and the value of corporate communications to an organization.

Media 243

Media Analysis Measurement Advertising 243

Remote PR Jobs

DECEMBER 12, 2022

Businesses and Agencies. Every brand needs to keep their target audience in the forefront of the creative vision in order to shape the best delivery of their message. Familiarizing yourself with other brands in the industry is a great way to target your efforts into the techniques with the highest return. Jobs Database.

Privacy 264

Privacy Meeting Strategy Social Media 264

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. We are one of very few agencies to offer this service.

Marketing 106

Marketing Newspapers Print Local 106

Wadds Inc.

OCTOBER 9, 2022

She’s run her own agency for more than a decade and built the brand and proposition for Wadds Inc. She’s also proofread more than a million words on my blog and in my books. John Brown, Lois Brown, and Sara Collinge have built Don’t Cry Wolf as a model activist agency supporting brands with environmental and social concerns.

Creativity 98

Creativity Policies Mobile Storytelling 98

5W PR

JANUARY 22, 2024

Customization and creativity Advertisers have the flexibility to create highly customized and creative ad content. By strat͏egically targeting specific keywords, demographics, or interests, busine͏sses can outshine competitors and͏ establish ͏themselves as prominent players in their industry.

Advertising 78

Advertising Advertising Exercises Measurement 78