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Creative Uses for Google Analytics in Public Relations

Shift Communications

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? We have no doubt that the work we do as public relations professionals adds value to the organizations we serve, but then the question becomes, how do we prove it using data?

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Top Entrepreneur Podcasts PR Agencies Should Know

ImPRessions - Crenshaw Communications

In the last ten years or so, podcasts have shot up in popularity, especially for PR agencies. Recent Guests: Craig Hewitt (Founder of Castos podcast and analytics), Sahil Lavingia (Author of The Minimalist Entrepreneur, How Great Founders Do More with Less), Kenny Schumacher (Founder of Delesign) . Master of Scale.

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Notes on the UK public relations agency market

Wadds Inc.

Some observations and suggestions for public relations agency managers from our wheelhouse. Public relations agencies have either narrowly hit Q1 business targets or missed them by a small margin. The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown.

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What is Big Data Analytics? Demystifying Big Data

5W PR

This is where big data analytics steps in to provide solutions. What is Big Data Analytics? Big data analytics is all about analyzing and extracting insights from massive and intricate datasets. To tackle this challenge, advanced algorithms, statistical models, and computational tools are employed in big data analytics services.

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What Happens After You Launch a Press Release?

Remote PR Jobs

Distribution and Syndication After you release your press statement, it’s distributed to a network of media outlets, journalists, bloggers, and news agencies. Blogs and Online Publications: Bloggers and online journalists might write about your announcement, providing additional reach.

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How Public Relations Humanizes AI Innovations

5W PR

Let’s take, for example, the impact of AI in public relations: Data Analysis AI tools assist businesses in assessing public opinion and media patterns, enhancing the effectiveness of PR campaigns. By communicating the practical benefits of AI clearly, PR plays a pivotal role in shaping public perception and acceptance.

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PR Agency Life: What to Expect

Burrelles Fresh Ideas

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. I didn’t get into the public relations and communications industry through a traditional career route.

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