Onclusive

MARCH 18, 2021

In the third post of this 4-part series on Growth PR, we examine who you should formulate your analysis for. Be honest: how often have you presented a report on the results of and next steps from the past month or quarter of public relations and communications work without knowing who was going to see it? The Targeted Follow Up.

Measurement 195

Measurement Report Reputation Analysis 195

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Prohibition PR handle media relations.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Yet our main goal is not always to secure top-tier media coverage, although that’s always a win. ThreatPost. InfoSecurity Mag. Bleeping Computer.

Enterprise 296

Enterprise Trends Journalism Resources 296

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

Sword and the Script

AUGUST 1, 2022

Shared media (44%) was next, followed by earned media (43%) – a traditional bailiwick of communications — and paid media (33%). respondent answers varied widely with some describing growing difficulties around media relations and a lack of strategy and planning. When asked, “Why?” Most are based in the U.S.

Survey 132

Survey Communications Measurement Internal 132

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

Stephen Waddington

MAY 3, 2022

The boundaries between these different ideologies are blurred but nonetheless they provide a useful framework for understanding public relations practice and its application as either a management or tactical function within organisations. The corporation is a capitalist vehicle to generate value for shareholders.

Publicity 112

Publicity Construction Corporate Study 112

Sword and the Script

DECEMBER 31, 2019

The median salary breaks down across corporate, agency and non-profit sectors of PR as follows: corporate communications median salary was $127,100; PR agency median salary was $96,000, and non-profit communications salary was $85,000. . 4) Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales.

Blogging 80

Blogging Publicity Marketing Survey 80

Landis PR

APRIL 29, 2024

Key Expertise of Ellun Kanat Ellun Kanat is a visionary change agency that helps organizations navigate their ways through turbulence and instability – and helps them find inspiring opportunities as well as enjoy the ride! For us, communications is the world’s most powerful tool for change.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. Analysis: A 19% difference is a pretty wide gap. Analysis: There’s been a real push in some circles of PR for brands to take a stand.

Technology 130

Technology Study Communications Survey 130

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. e) Championing a customer-centric corporate culture. 10) Growing challenges of media relations.

Survey 104

Survey Marketing B2B Content Marketing 104

Stephen Waddington

JULY 15, 2020

COVID-19 impact: The crisis is already putting pressure on agency-side employment in the PR industry according to the PRCA. Community of practice Two-thirds (66%) of public relations professionals feel they are part of a professional community. Since 2018 it has fallen by 46% and now stands at £3,658, after regression analysis.

Survey 159

Survey Policies Crisis Community 159

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. What is your secret to Public Relations and media relations success?

Automotive 245

Automotive Resources Strategy Consumer 245

NewsWhip

JUNE 2, 2021

The media ecosystem seems to have all the predictability of a storm, with reputation threats, crises and major news events exploding on millions of potential vectors. . Through the right analysis, the chaos yields considerable predictability and confidence for those navigating it. How do I do Predictive Media Planning?

Media 88

Media Data Reddit Crisis 88

Sword and the Script

AUGUST 23, 2022

Media has become increasingly activist like and if you’re with a corporate brand, you’re instantly a target.”. It’s popular to distrust traditional media outlets. Sixty percent are in-house communicators; another 15% work for agencies and 25% are self-employed as consultants or freelancers.

Survey 140

Survey Media Report Journalism 140

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. A related feature Muck Rack offers is the “relationship owner” designation. Did you know? Check out our services.].

Technology 170

Technology Publicity Software Pitching 170

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. Michael Ares, MDA Corporate Marketing, LLC. This month, we asked our panel of solo PR pros to share best practices for entering a new niche in their business.

How To 104

How To Fashion Banking Industry 104

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

AUGUST 15, 2017

An editor at another trade publication covering the business of law explained he’d have to check with his corporate chain of command before covering a story. I was pitching a story that involved a product that competed with a product his corporate stakeholders commercialized. Can your agency bring big ideas and execute?

Journalism 65

Journalism Brand Branding Advertising 65

Communications Conversations

NOVEMBER 14, 2018

At times, meeting the bigger agency folks who work with clients can be a little stand-off-ish–with competitiveness and all. Q: Many would say media relations is dying. What would you say about media relations’ role in the mix at Blue Cross? Q: Many of those companies have been larger agencies in town.

Energy 60

Energy Agency Insurance Insurance 60

Shift Communications

AUGUST 23, 2016

Social media and digital communications are leveling the playing field for companies looking to engage with their audiences. Situation Analysis. Teams need to not only know the themes currently driving media, but also how your company or client fits into that landscape. Effective PR campaigns cannot be designed in a vacuum.

Company 60

Company Analysis Healthcare Product Launch 60

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. Over the course of 2016, I published some 84 posts, on PR , marketing and social media. 4) Media Relations: Proven Ways to Get More Out of It. Did these come true?

Blogging 106

Blogging Content Marketing B2B Social Media 106

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. Please keep reading for the full analysis.

Government 103

Government Education Print Ethics 103

Sword and the Script

JULY 6, 2021

Can your agency bring big ideas and execute? Owler provides business information on companies that’s crowd-sourced on “ranging from private company revenue estimates, strength of competitors, CEO approval ratings, employee headcount, growth trends, corporate hierarchy, rate of innovation, diversity, culture, employee trust, and more.”.

Pitching 90

Pitching Report Software Survey 90

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). Media relations isn’t just harder, it’s beginning to sound like a sparring match.

Survey 377

Survey Media Relations Media Ethics 377

Prohibition

JULY 19, 2018

This allows corporations to share the good elements from across the company both internally and externally, and work to address and – at times – minimise the perhaps negative elements of a company that you don’t necessarily want to broadcast. Social media analysis and management – check out Sprout Social and Tweetdeck.

Publicity 48

Publicity Advertising Advertising Tools 48

Mindful Marketing

DECEMBER 17, 2015

Marx Communications is a 20+ year, Fairfield, Connecticut-based B2B public relations and inbound marketing agency. Media relations no longer is the be all or end all but simply a part of game plan that includes owned media and shared media, and in some cases, paid media. Every day is different.

Communications 50

Communications Marketing Internal International 50

Sword and the Script

OCTOBER 29, 2019

Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. It’s not going to read all your emails, as Prezly will only look for the emails that match an address in your Prezly contact list and then log the interaction so you can have a record of this for analysis.

Pitching 64

Pitching Analytics Enterprise System 64

Prohibition

JANUARY 7, 2022

But as disaster management experts and government agencies have learned over time, it is possible to prepare for disaster. Problems on social media. The following is an outline of what you should include in your plan: Risk analysis. The first step in many crisis management plans is a risk analysis. Post-crisis analysis.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Waxing UnLyrical

MARCH 6, 2015

5 Media relations is our mainstay. The majority of respondents (76%) indicated that they still spend some or most of their time working on media relations. #6 And, in fact, “quantitative data analysis” is one of the top 5 least desired competencies when hiring junior pros. PR = Media Relations.

Social Media 40

Social Media Media Measurement Survey 40

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. For the Photo courtesy of Pixabay original blog, please visit here.

Leadership 105

Leadership SEO Measurement Reputation 105

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 190

Marketing Content Marketing Data Social Media 190

5W PR

OCTOBER 21, 2019

When it comes to companies seeking out influencers to bolster a marketing campaign, employing the help of an influencer marketing agency can help amplify the voice of the brand and extend its reach. An influencer marketing agency is dedicated to the connecting of businesses and brands with influencers or viral platforms.

Agency 74

Agency Marketing Analysis Viral 74

Prohibition

DECEMBER 13, 2021

Most crises go unrecognised even as early warning signals appear, submerged in the flood of the everyday operation of an agency or obscured by prejudices, preconceptions, and blind optimism. Or it could be a production, financial or management failure that causes a corporate crisis for your business. Determine the business impact.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. Continued consolidation of media outlets. Return of increased PR budgets.”

Writing 194

Writing Communications Marketing B2B 194