Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media Monitoring & Analysis. Corporate Communications. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

Bianchi Biz Blog

MARCH 7, 2024

The concentration of media sources means widespread influence, as most citizens turn to these outlets. Israeli media, critically probing, seeks hidden aspects in stories, challenging for companies and individuals. Strategic media relations are essential. million users Instagram : 4.19 million users TikTok : 3.2

Print 107

Print Marketing Real Estate Automotive 107

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

MARCH 18, 2021

In the third post of this 4-part series on Growth PR, we examine who you should formulate your analysis for. Be honest: how often have you presented a report on the results of and next steps from the past month or quarter of public relations and communications work without knowing who was going to see it? The Targeted Follow Up.

Measurement 195

Measurement Report Reputation Analysis 195

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

Sword and the Script

AUGUST 6, 2020

In a couple of weeks, I’ll be presenting a session at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter, alongside, Ned Lundquist , Our session is titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.”

Training 99

Training Trends Media Survey 99

Doctor Spin

FEBRUARY 22, 2024

Building trust and credibility is another crucial objective of public relations. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Coach and prepare corporate spokespeople. Source: Public Relations Review 3 Turk, J.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

APRIL 27, 2021

It focuses on personal computing in enterprise and offers reliable product information to corporate volume buyers who are purchasing for client-server environments. . It focuses on hot topics and trends, in-depth news analysis and opinion columns from industry experts. ThreatPost. InfoSecurity Mag. Bleeping Computer.

Enterprise 296

Enterprise Trends Journalism Resources 296

Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. The IABC Heritage Region recently hosted Ned Lundquist and I for a webinar. Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You?

Survey 78

Survey Communications Public Affairs Ethics 78

Stephen Waddington

MAY 3, 2022

The boundaries between these different ideologies are blurred but nonetheless they provide a useful framework for understanding public relations practice and its application as either a management or tactical function within organisations. The corporation is a capitalist vehicle to generate value for shareholders.

Publicity 112

Publicity Construction Corporate Study 112

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. Analysis: A 19% difference is a pretty wide gap. Analysis: There’s been a real push in some circles of PR for brands to take a stand.

Technology 136

Technology Study Communications Survey 136

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away.

Media 162

Media Fashion Television Radio 162

Sword and the Script

AUGUST 1, 2022

Shared media (44%) was next, followed by earned media (43%) – a traditional bailiwick of communications — and paid media (33%). respondent answers varied widely with some describing growing difficulties around media relations and a lack of strategy and planning. When asked, “Why?” FIR Network).

Survey 139

Survey Communications Measurement Internal 139

Sword and the Script

JANUARY 16, 2024

Media contacts and list-building One of the key tasks in media relations is identifying reporters and influencers you might want to pitch. Propel offers basic three ways to do this: a) You can search the database of a million journalists based on the topics they cover or the media outlet. They employ 20 employees.

Software 146

Software Pitching System Analytics 146

Sword and the Script

DECEMBER 31, 2019

The median salary breaks down across corporate, agency and non-profit sectors of PR as follows: corporate communications median salary was $127,100; PR agency median salary was $96,000, and non-profit communications salary was $85,000. . 4) Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales.

Blogging 81

Blogging Publicity Marketing Survey 81

Sword and the Script

MAY 3, 2022

While many mistake PR with just “media relations” or worse with “press release” the fact is the function does overlap with many other activities in business. Social media monitoring, analysis and management services. The total numbers also include numbers that provide media monitoring as a service.

Software 100

Software Study Pitching Analysis 100

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and media relations people, a good media database is critical. PR tips for killer media lists. Good media lists improve relations. Consider all angles.

Media 136

Media Mobile Telecommunications Pitching 136

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]. 11) Earned media still reigns as the most credible. .

Marketing 78

Marketing Publicity Survey Study 78

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1.

Radio 64

Radio Pinterest Television Government 64

PRSay

OCTOBER 27, 2017

12, has witnessed the world move from analog to digital throughout his more than 20-year career in corporate communications, which includes previous roles with PepsiCo, Anheuser-Busch, AB InBev and Fleishman-Hillard, where he led strategic communications for some of the world’s biggest and most recognizable brands. based agencies.

Leadership 114

Leadership Communications Hotels Tourism 114

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. I moved from that role into a completely different role at the university – the Executive Director of University Planning and Analysis, which is a long title for essentially a chief data officer.

Ethics 81

Ethics Data Crisis Apparel 81

Stephen Waddington

JULY 15, 2020

Since 2018 it has fallen by 46% and now stands at £3,658, after regression analysis. COVID-19 impact: Related to ethnic diversity it is likely that a COVID-19 induced recession will have a negative impact on the gender pay gap. Media relations has fallen to fourth place, replaced by strategic planning which has moved up two places.

Survey 159

Survey Policies Crisis Community 159

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. What is your secret to Public Relations and media relations success?

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. I was pretty good at media relations and I was confident I’d be able to turn things around. 1) Long-form wins in data analysis of 700,000 articles by SEMrush. We needed to get the client some coverage.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. e) Championing a customer-centric corporate culture. 10) Growing challenges of media relations.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

MAY 28, 2019

An analysis by age group shows a compelling correlation between age and the viewpoint on this question. An analysis by gender shows respondents that identified as women (60%) were less likely than men (44%) to make a purchase from a brand that took a position with which they disagreed. Another 22% said they were unsure.

Survey 133

Survey Brand Branding Analysis 133

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 198

Marketing Content Marketing Data Social Media 198

Stephen Waddington

NOVEMBER 21, 2018

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. Here’s the issue: public relations used to be synonymous with publicity and media relations.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

AUGUST 23, 2022

Media has become increasingly activist like and if you’re with a corporate brand, you’re instantly a target.”. It’s popular to distrust traditional media outlets. It may not be valid but it is popular making it challenging to step forward and say ‘I trust them.’”.

Survey 147

Survey Media Report Journalism 147

NewsWhip

JUNE 2, 2021

The media ecosystem seems to have all the predictability of a storm, with reputation threats, crises and major news events exploding on millions of potential vectors. . Through the right analysis, the chaos yields considerable predictability and confidence for those navigating it. How do I do Predictive Media Planning?

Media 88

Media Data Reddit Crisis 88

Sword and the Script

OCTOBER 1, 2019

2) Meltwater improves sentiment analysis. Accurate sentiment analysis through natural language processing (NLP) is really hard. The challenge in sentiment analysis is classification. In May, the company announced a sales partnership with investor relations tech company Q4. This because language is wicked complicated, hey.

Pitching 62

Pitching Analysis Report Video 62

Landis PR

DECEMBER 11, 2023

Competitive analysis and development or tweaking of your brand message is not complex – so don’t skip this step. Choose the Right Communication Channels: Based on your audience analysis, select the communication channels that will most effectively convey your message to your target demographic.

Strategy 59

Strategy Company Communications Construction 59

Sword and the Script

AUGUST 15, 2017

An editor at another trade publication covering the business of law explained he’d have to check with his corporate chain of command before covering a story. I was pitching a story that involved a product that competed with a product his corporate stakeholders commercialized. This is what the trend in content marketing is about.

Journalism 65

Journalism Brand Branding Advertising 65

Sword and the Script

DECEMBER 22, 2020

Public Relations Statistics from 2020. The media PR salary: $100,000. The median public relations salary in the U.S. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Source: 2020 Public Relations Salary Survey ).

Survey 178

Survey Marketing B2B Study 178