Folgers case study sums up what big ad agencies always get wrong about social
Communications Conversations
FEBRUARY 11, 2022
What am I talking about? Unrivaled community, crew and coffee. ?? And this seems to be a big ad agency issue. And agencies like that are led by creatives–writers and art directors who cut their teeth in the hardcore ad world, NOT in social or digital marketing. DamnRightItsFolgers pic.twitter.com/for3Z5MVoI.
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