Karen Freberg

JANUARY 9, 2023

In order to get leadership buy in, there are certain aspects to consider: Outlining how the student agency aligns with university and community goals (for us, engaged learning is one of our grand challenges for the next few decades, so tying this in is key!). Create a list of partners on and off campus your student agency can coordinate with.

Agency 75

Agency Social Media Community Course 75

ImPRessions - Crenshaw Communications

JUNE 1, 2021

For any PR agency team , a major media interview for a company spokesperson is a solid win. Read about the reporters’ background, reporting beats, and previous stories to understand their approach and style. A good PR advisor will never let a spokesperson guess when it comes to facts or data. Use examples.

Interviews 268

Interviews Media Construction Report 268

Stephen Waddington

MAY 24, 2021

Only a minority (43.8%) of communication departments and agencies is considered mature when it comes to providing digital tools to support activities that are specific for communications. A quarter of respondents spend a substantial share of their worktime as a coach (27.7%) or advisor (26.2%).

Report 127

Report Communications Big Data Survey 127

PRSay

SEPTEMBER 24, 2021

The college intern who had been working with the agency on my company’s account that summer was the son of the CEO of our biggest competitor. Still, the situation damaged our relationship with the agency, eroding our trust in people we had seen as business partners. I was stunned. Perhaps the CEO and his son never discussed their work.

Ethics 179

Ethics Internal International Agency 179

wiredPRworks

MARCH 10, 2022

Beth is a communicator, leader, advisor, teacher, and illustrator. She founded her own agency, Spencer Grace, and co-produces the Story Mode program with her good friend Jill Pollack. About Growing Social Now. About Barbara Rozgonyi. Tune into smart insights, cool tips, and lots of laughs.

Creativity 98

Creativity Communications Instagram Interviews 98

Shift Communications

FEBRUARY 26, 2020

The Canadian-headquartered independent firm, which has built a global powerhouse of specialist healthcare communications agencies, sets itself apart by encouraging all of its agencies to work closely together, providing the best possible teams to service clients. About AVENIR GLOBAL.

Healthcare 128

Healthcare Public Affairs Creativity Agency 128

Flack's Revenge

OCTOBER 21, 2021

I realized that I have been making a lot of noise on the Fusion PR website about PR, Done & Doner – but have said nothing here. Three great episodes in, I guess it is about time. As you can probably guess by the title and art, it’s intended to be a fun, provocative, irreverent affair. What to invest and when?

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

I realized that I have been making a lot of noise on the Fusion PR website about PR, Done & Doner – but have said nothing here. Three great episodes in, I guess it is about time. As you can probably guess by the title and art, it’s intended to be a fun, provocative, irreverent affair. What to invest and when?

SEO 156

SEO YouTube Interviews B2B 156

Sword and the Script

JULY 26, 2022

In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact. Also, during a recession, buyers are more cautious about spending money. Let’s talk about how to earn it.

Media 166

Media Pitching Agency Guidelines 166

PR in High Definition

AUGUST 21, 2018

And it often makes me think that choosing an agency and running a pitch process can be a bit like a game of tennis. The other day I played tennis with my sister, Helen, for the first time in months, but I know that we’re about the same standard. In short, sweaty and exhausting but thoroughly rewarding when it’s done right.

Agency 48

Agency Pitching SEO Comparison 48

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! What business development mistakes do you see communication and PR agencies typically make, and what advice do you have for avoiding those pitfalls?

Local 227

Local Energy Agency Policies 227

Stern + Associates

FEBRUARY 1, 2024

One of the top tech analysts and futurists in the world, he quickly summarized the AI landscape and what the top experts have gotten wrong about AI. When asked about the current challenges in developing robotics, she replied: “One of the things we really need to focus on is inclusion… the world is diverse… the U.S. Guess what?

Technology 111

Technology Policies Government Community 111

5W PR

JUNE 13, 2023

By utilizing AI-powered virtual beauty advisors or chatbots , brands can engage with customers in real-time and provide personalized guidance. They can learn more about the preferences and trends of consumers too. The post Tapping into AI With Beauty appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Analysis 88

Analysis Customer Service Data Trends 88

Stephen Waddington

NOVEMBER 11, 2020

As we head towards the end of the year it’s a good time to think about personal development and your personal development goals for 2021. To provide valued counsel and be a trusted advisor 9. I use this tool with individuals that I coach and agency teams. To build and enhance organisational reputation 7. Let me know.

Tools 115

Tools Publicity Ethics Google 115

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. This data in each case has been collected by a third-party research agency. This is related to previous point about education. To provide valued counsel and be a trusted advisor. Training schemes in practice are limited.

Publicity 167

Publicity Ethics Training Education 167

Stephen Waddington

MARCH 24, 2021

However, the growing confusion between digital PR and influencer marketing is leading PR agencies to move away from this ban at the risk of increasingly frequent ethical issues. Stéphane Billiet, PRCA Ethics Council Member and CEO, WE Agency 2. It is about prevention – as well as cure. It is about prevention – as well as cure.

Ethics 178

Ethics Publicity Enterprise Groups 178

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. At a point in time, we started worrying about integration and how we integrate what we do for our clients.

Banking 199

Banking Marketing Measurement Leadership 199

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

PR agency teams are always strategizing about how to tell stories that elevate a brand’s presence through earned media. An organization may have a new product or milestone announcement, relevant research data or a leadership change to announce, and as PR advisors we want to maximize its news value. . —-.

Pitching 177

Pitching B2B Product Launch Report 177

Ethical Voices

DECEMBER 18, 2023

We talk about being an agency for change makers. I’ve been an agency guy pretty much my entire professional life. I’ve been an agency guy pretty much my entire professional life. Inkhouse is the fourth agency I’ve been at and I dare say my favorite one. I could talk about it for hours.

Ethics 105

Ethics Data Training Agency 105

Communications Conversations

JANUARY 13, 2023

Tell me if one of these scenarios sounds familiar: You’re a mid-sized or small PR, advertising or marketing agency owner and have a small and junior team heading up social for your clients. 1 scheduled one-hour meeting per month – Use this scheduled time to discuss questions, talk about trends or for short training sessions.

Social Media 60

Social Media Media Training Meeting 60

NewsWhip

NOVEMBER 23, 2021

Real-time media monitoring (RTMM) is the process of tracking the full digital media ecosystem for events, mentions and narratives, detecting and quantifying them as soon as they appear, and providing instant useful insights about them to end users.

Media 78

Media Crisis Management Reputation Tools 78

Onclusive

JANUARY 25, 2019

Featured speakers include actor, writer and musician Henry Rollins, LinkedIn’s Head of Global Content Marketing Megan Golden, and Content Marketing Institute’s Chief Strategy Advisor Robert Rose. Confab is “an event for people who care about making content better, in their organizations and for their clients.” Hashtag: #PRWeekAwards.

Conference 256

Conference Content Marketing Marketing Internal 256

Stern + Associates

SEPTEMBER 29, 2022

It’s more important than ever to be aware of these threats and vigilant about recognizing bad actors before they cause financial damage. government agencies, and one of the world’s most knowledgeable experts on cybercrime. Jonathan Zittrain: “We need to be more imaginative about cybersecurity than we are right now.”.

Government 62

Government Policies Technology Internal 62

Solo PR Pro

MARCH 24, 2020

Many solos are anxious about the future. Chip Griffin, Founder of Leadership Agency Advisors addressed those concerns and provided practical guidance for solos in this time of crisis. Chip has decades of experience helping agencies grow their business in good and bad times.

Small Business 52

Small Business Leadership Twitter Crisis 52

PR in High Definition

FEBRUARY 25, 2022

If not, you’ll likely have heard about it through friends, news outlets and every existing social media platform you happen to be active on. But here’s something you’ve maybe not thought about: what can the Tinder Swindler teach us about comms, PR and branding? Let’s talk about image. Boy meets girl, boy scams girl….

Policies 62

Policies Internal International Course 62

Stern + Associates

AUGUST 3, 2022

Susan Stern shares how she made her dream of an honest, respectful and responsive client services agency a reality. Earlier in your career, you experienced “agency life.” I have seen many individuals who are highly motivated to learn, develop and strengthen the skills required to succeed in agency life.

Groups 103

Groups Employee Strategy Ethics 103

Stephen Waddington

FEBRUARY 10, 2021

At behavioural science agency Lynn PR we have characterised the COVID-19 mental health crisis and the challenges facing mental health provisions in a briefing paper. I support Lynn PR as a professional advisor and non executive director. A reluctance to seek help and access to services are cited as issues.

Crisis 109

Crisis Government Healthcare Groups 109

Landis PR

JUNE 27, 2022

Can you tell us about your background? My career started 35 years ago at a PR agency that specialized in the luxury lifestyle sector. And now I’m happily back at an agency, working with environmental and healthcare clients. What is one thing you wish you would have known about a career in PR prior to entering the field?

Healthcare 52

Healthcare Exercises Pitching Sports 52

wiredPRworks

APRIL 13, 2022

Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Learn more about McGuffin Creative Group. About Growing Social Now.

Financial 52

Financial Social Media Banking Media 52

Sword and the Script

JULY 20, 2021

They’re raring to go with branded content about who they are and promotional materials about what makes their product great. Better understanding your buyers allows you to message them around the things they care about, increasing the impact of your marketing (and maximizing ROI). The problem: their audience doesn’t care.

B2B 172

B2B Company Marketing SEO 172

Shift Communications

JANUARY 25, 2023

Advisor On January 1, as many started the year with the commitment to better health, luxury fitness club Equinox kicked off their high profile and controversial “ We don’t speak January ” campaign. And that’s not what Equinox is about.” By Reva Seth, Sr.

Strategy 78

Strategy Brand Branding How To 78

Stern + Associates

JULY 13, 2023

Through visioning, experiments, and transition thinking, Oguntala’s well-researched methodology shows leaders how to avoid becoming hypnotized by preconceptions about the future. Our ideas about the future are powerful, and they creep in all the time,” Oguntala explained in her standout TEDx Talk.

How To 62

How To Technology Creativity Strategy 62

Ethical Voices

JANUARY 23, 2023

Ethics issues with influencers Why don’t you tell us more about yourself and your career? We also solve business challenges as trusted advisors to the C-Suite. In my PR Ethics class, I talk about Tony Franco quite a bit as somebody who resigned before decisions could be made. We’re based in Arizona.

Ethics 76

Ethics Publicity Education Reputation 76

The Resolution Blog

MAY 24, 2017

Gold for Most Effective B2B PR campaign for Bright HR and Silver for Most Effective Consumer PR campaign for Silentnight Tell us a bit more about one of the campaigns, what was the objective? KPI: 1,000 downloads What was so good about the campaign? You just won two global AMEC awards for effective campaigns — what were they?

Measurement 136

Measurement B2B Google Financial 136

Stephen Waddington

MARCH 24, 2020

Steve and I built and sold two agencies. Roger worked as a Senior Advisor at the firm since 2004. I once asked Jon White what stops him from being grumpy about how public relations was so slow to grow up. I learned of Roger’s passing from my long-time business partner and friend Steve Earl on Saturday evening. Roger inspired me.

Public Affairs 94

Public Affairs Travel Conference Journalism 94

Communications Conversations

JUNE 28, 2018

How and why did you get into sports PR after a number of years on the agency side? My goal was always to find my way into sports PR (I’m sure every agency I’ve worked for can testify to me constantly seeking out those sports related opportunities!), What did you find most valuable about your time on the agency side?

Sports 113

Sports Travel Television Agency 113

Stern + Associates

AUGUST 8, 2022

The good news is that organizations can do something about this looming threat by understanding the cyber threats and actors that are targeting them, prioritizing cybersecurity – including at the board level – making sure an incident response framework is in place before they are hit, and practicing good cyber-hygiene.”.

Analysis 62

Analysis Government System Policies 62