Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.

Tools 150

Tools Agency Instagram Groups 150

PR Fuel

MARCH 30, 2024

From pay-per-click and social media advertising to content and email marketing, you have plenty of options. However, in this digital era, there’s one powerful tool. As you grow your brand, promoting it and your products is vital for success. Read More The post The Ideal Length: How Many Words Should Your Press Release Be?

Advertising 106

Advertising Advertising Tools Social Media 106

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences.

Technology 146

Technology Crisis Management Social Media Training 146

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

Internal 147

Internal International Tools Software 147

PR 20/20

OCTOBER 11, 2018

The best way is to experiment with AI-powered marketing tools. So taking demos and trials of tools is a must. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. Phrasee uses AI to write better marketing language than humans. But there are a lot of vendors out there.

Tools 71

Tools Marketing Enterprise Software 71

The Resolution Blog

JANUARY 8, 2018

This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! Your guide to keyword research Search tools, insight and data can be confusing. Is there is a link?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. ” The company’s platform uses two different AI tools. How does PR’s use of gAI compare to marketing?

Survey 152

Survey Software B2B Pitching 152

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. Guest blogging is when you write a unique article to be published on an external website. In our podcast with Linkpitch.io’s Aaron Anderson , he recommends avoiding sites that blatantly advertise the links. What is Guest Blogging?

Blogging 62

Blogging Google SEO Writing 62

PR Fuel

MARCH 8, 2021

And how do you encourage journalists to write about your products or services? You write effective and attention-grabbing press releases. To write the perfect press release you need to understand what elements to include and the best pest practices to follow. Every organization has a different way of writing press releases.

Writing 52

Writing Software SEO Advertising 52

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. Journalists have excellent communications skills, such as writing and the ability to speak clearly and concisely. Many of the most successful PR executives were former journalists.

Communications 190

Communications Sports Journalism Fashion 190

5W PR

NOVEMBER 16, 2023

User-generated content (UGC) is a valuable tool for businesses in the digital age. Customers tend to trust the opinions and experiences of their peers over traditional advertising. Incorporating reviews Encourage customers to write reviews of the brand’s products or services. This fosters a sense of community.

How To 78

How To Community Customer Service Tools 78

Sword and the Script

FEBRUARY 11, 2017

As such, podcasts are an old tool with a new twist. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. It’s worth noting Pinterest also has a foundational track record with social media advertisers.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

APRIL 11, 2023

While PR probably isn’t writing public communications about trade secrets, you should be cognizant of obvious dangers. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.” Prior to that, Agility PR Solutions added a generative AI tool it calls “PR CoPilot” in January.

Software 78

Software Company Pitching Training 78

Remote PR Jobs

SEPTEMBER 25, 2023

After you have built your initial campaign and chosen the messaging to use on your site, social pages, paid advertising and content marketing, it’s up to the PR team (or whoever is wearing that hat) to amplify your message with press coverage. Tools like Google Trends can help you keep track of the progress you’re making during outreach.

Publicity 100

Publicity Marketing Pitching Google 100

PR Conversations

JUNE 18, 2014

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). Ayer are some classic slogans and its landmark art deco building in Philadelphia (now a luxury condominium The Ayer ), after the firm’s remaining assets were bought by the French advertising/PR firm, Publicis Group in 2002.

Advertising 76

Advertising Advertising Agency Publicity 76

ReimaginePR

APRIL 16, 2020

You should be certain that each and every word you write introduces an appropriate impact on the reader. Personally, for my firm, I Will simply hire individuals with amazing writing abilities. When looking at writing, typically, we must consider many facets. When looking at writing, typically, we must consider many facets.

Education 136

Education Writing Study Advertising 136

Critical Mention

SEPTEMBER 27, 2019

Advertise Strategically. Also, consider using a media monitoring tool to understand where your brand is getting the most attention and then target those channels. Here are a few visual advertising techniques to help get you started: Advertising Color Schemes: Different colors evoke particular emotions out of people.

Brand 100

Brand Branding Advertising Advertising 100

Buzzstream

MAY 15, 2024

The free tool or freemium model in SaaS is an effective link building strategy. It’s generally OK to pitch to sites that accept guest posts or contributors, but avoid sites that advertise “write for us” all over the site (e.g., Is there a cost-benefit analysis for link building for SaaS companies building a freemium tool?

Google 71

Google SEO Tools Pitching 71

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Journalists often juggle beats and handle pressing deadlines on a daily basis; analysts, by contrast, are paid to do research and write in-depth reports that may take months. We think of analyst reports as great prospecting tools for B2B tech companies, because they are. Analyst versus journalist end goals. How PR and AR work together.

Wireless 309

Wireless B2B Report Media Relations 309

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. In a sense, it’s like a knowledge management tool.

Technology 170

Technology Publicity Software Pitching 170

Sword and the Script

MARCH 14, 2023

Recently, I completed an article for a client and used the generative artificial intelligence tool to suggest alternate sub-headlines in the piece. As such, it’s a good example of how PR and marketing professionals should be thinking about AI: it’s a tool that augments your abilities and enhances your work.

Software 85

Software Media Relations Pitching Media 85

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Our Ultimate List of the Best PR Tools for 2018. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Onclusive

FEBRUARY 22, 2018

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. AirPR: With PR as a focus, you have included marketing and advertising into your agency. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

PR for Anyone

JANUARY 28, 2024

However, there are still noted challenges in maintaining creativity and innovation in a virtual setting, particularly in certain industries such as advertising. Erica supports this perspective, sharing examples of students using AI in writing seminars to learn how to leverage it effectively.

Employee 130

Employee Policies Creativity Company 130

Prohibition

JULY 7, 2022

Twitter notes are currently in the testing phase with a small group of writers, through a ‘Twitter write’ composer tool. The #TikTokMadeMeBuyIt trend may soon be in jeopardy as new advertising rules have been implemented on the app in June, for more transparency with business activity.

Instagram 118

Instagram Video Twitter Facebook 118

Reputation Us

AUGUST 28, 2023

Hammer is a tool. It’s up to us to to figure out how to harness the tools.” –Advertising will be more engaging. ” “Ask all start-up executives to write a New York Times headline, ‘What does success look like in five years?” and ChatGPT innovating or regurgitating?”

System 78

System Technology Banking Community 78

Cision

OCTOBER 10, 2017

PR Newswire is a tool that allows you to distribute press releases and other content to a huge network of influencers and decision-makers. Write long form content: Quite simply, the more text and information you have on your website, the more likely your targeted audience is to find your content and share it. Influencer Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. Before Writing a Press Release. Once you know your purpose and the 5 W’s, you are ready to write. It is also important that you know the 5 W’s.

Engineering 128

Engineering Writing Social Media Report 128

PR Fuel

OCTOBER 14, 2022

It’s also important to pitch stories and ideas to the media whenever your business is having a special sale, event, or advertising campaign. This type of PR event is great for word-of-mouth advertising for your business. Learn How to Write a Great Press Release. Help Out With a Charity or Non-profit.

Small Business 84

Small Business Community Local Social Media 84

Business Wire

FEBRUARY 2, 2018

You must identify why people use your product, what problem does it solve and how your community members can help each other succeed using your tools. Write social messaging and share it with your internal teams. Recreating this kind of community to support your business goals is not easy. Implementation Tip! Implementation Tip!

Facebook 177

Facebook Community Advertising Advertising 177

Sword and the Script

DECEMBER 26, 2023

On the positive side, AI can be a helpful tool in terms of generating ideas and headlines. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” The question is, for good or bad?

Writing 198

Writing Communications Marketing B2B 198

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 99

Tools Marketing Nonprofit Mobile 99

PR for Anyone

NOVEMBER 3, 2021

Email is best to get it in writing. And in special sections, preference is given to Realtors who advertise with us. Who is the contact at Inside Nova who writes about residential real estate? Who is the contact at the Journal who writes about residential real estate? Who is the contact at the Washington Post .

Real Estate 223

Real Estate Local Pitching Media 223

Cision

JUNE 29, 2017

Paid media will make that data easily available otherwise you will take your advertising dollars elsewhere. One of the major issues behind this disconnect is that the industry has been slow to adopt the tools that are already available. Or, do you have a conflicting point-of-view worth writing about? Who saw it? Be emotive.

Storytelling 0

Storytelling Data Communications Technology 0

Cision

JANUARY 3, 2018

Know that there are tools that solve the content and earned media measurement challenge. There are so many platforms, tools, and strategies that an employee needs to be familiar with, and you may struggle to find anyone who’s suitable for the job. Again, we have the issue of lack of appropriate measurement tools. The solution?

Measurement 225

Measurement Tools eBook Analytics 225

NewsWhip

JUNE 14, 2023

When I am in crisis monitoring mode, this is always my first and primary tool for gathering information and making recommendations.” – Aubrey Q., Anonymous User in Marketing and Advertising “Simple UI; easy to use. Very rapid capturing of recently published content – faster than others in my experience.

Leadership 78

Leadership Software Customer Service Small Business 78

Newsfile

FEBRUARY 28, 2024

It serves as a communication tool to reach journalists, media outlets, and the public. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Native Advertising? Native advertising seamlessly blends with the surrounding content on a platform.

Viral 52

Viral Crisis Communications SEO Reputation 52