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Newsjacking: How Brands Can Use Current Events To Make News

ImPRessions - Crenshaw Communications

SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership. MediaRadar’s CNN Ad Spend Insight Following Chris Licht’s departure from CNN, advertising intelligence company MediaRadar analyzed ad spend data for the network.

Brand 323
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PR Industry Trends: Top PR Predictions For 2024

ImPRessions - Crenshaw Communications

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. Chris is watching how X continues to shed advertisers – driven in part by the spread of misinformation on the platform. What are the PR industry trends for the new year?

Trends 333
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A Cheat Sheet For Ad Tech PR

ImPRessions - Crenshaw Communications

Many of our ad tech programs revolve around executive thought leadership content and speaking opportunities. Conferences and speaking engagements on panels get executives in front of a room of peers and positions them as a credible resource for both media and analysts. Need moral support?

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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

In many cases they support a path to a market leadership position. A fundamental impacts of well-conceived PR program is differentiating from the competition; impact that advertising and marketing cannot do with the same potency. Awards in particular can be great ways to generate a morale boost for both leadership and staff.

B2B 334
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How does PR fit into marketing

Onclusive

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources. Forrester also suggests that owned, social and earned media become as important, if not more important, than paid media.

Marketing 195
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How does PR fit into marketing

Onclusive

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources. We invest a lot in earned media because this is precisely how you build trust and corporate.

Marketing 195
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Exploring the modern corporate communication function

Stephen Waddington

The balance report to legal, human resources, or another function. Regardless of structure, communicators should focus on being valued and invested in by top leadership. The communication function is commonly combined with marketing, followed by public affairs, and advertising.

Corporate 135