Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. A4 Inches in a print mag. It was a fast-paced and fun event that was full of useful information. Empty #measurepr.

Measurement 40

Measurement Comparison Banking Print 40

Burrelles Fresh Ideas

AUGUST 2, 2023

Television and radio stations continue to be a primary source of news, entertainment, and information for millions of people worldwide. The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print.

Radio 75

Radio Television Media Local 75

PR 20/20

FEBRUARY 21, 2023

Whether it’s sales, growth, or marketing, leadership must implement a plan with measurable goals. For companies who relied solely on traditional marketing tactics, such as advertising on billboards or in printed material at conferences, return on investment was minimal or even moot during the pandemic.

Marketing 68

Marketing Resources Advertising Advertising 68

5W PR

MAY 20, 2020

The answer to that question can be found in measuring the campaign plan, execution, and results based on a few specific factors. Instead, a clear objective goal should be set that measures the brand at the end of the campaign against where they are before the launch. Podcasts, print advertising, or paid influencers?

Measurement 88

Measurement Print Local Social Media 88

Waxing UnLyrical

JULY 13, 2016

“If you can’t measure it, you can’t manage it.” ~ Peter Drucker. But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. THAT you can measure against. Find a way to measure engagement instead.

Measurement 40

Measurement Advertising Advertising Enterprise 40

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Getting all the cyber risks measured and assessed is required for a better user experience.

Social Media 87

Social Media Media Mobile SEO 87

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”.

Employee 150

Employee Print Writing Survey 150

5W PR

NOVEMBER 5, 2018

On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications. This means creating content, measuring campaigns and gathering insights on social media. Such information can be used to your advantage.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

The Proactive Report

DECEMBER 21, 2015

With the gajillions of measurable actions consumers take every day, the massive amount of information PR pros must sift through grows exponentially, which, in turn, can make locating those meaningful insights challenging. Guest post by Leta Soza AirPR. But let’s not get overwhelmed, yet.

Data 100

Data Advertising Advertising Measurement 100

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Planning and measurement If you work in media relations, COVID-19 could be an extinction event.

Crisis 151

Crisis Government Energy Community 151

ImPRessions - Crenshaw Communications

JULY 11, 2018

If the reporter is unfamiliar with the interviewee or the company, the PR person will offer introductory information, naturally. It may be added to the website newsroom feed, distributed to contacts in email marketing, or occasionally in paid advertising. PR measures up. Always overprepare.

Report 136

Report Interviews Pitching Construction 136

Bianchi Biz Blog

APRIL 13, 2023

Step 2: Finalists Announced Prior to the Finalists being named publicly via email and in a print edition of Automotive News, the point person listed on the nomination form will be contacted via email with the result of the initial evaluation. A vital part of those reports is the judges’ conversation with your customer references.

Automotive 80

Automotive Mobile Technology Social Media 80

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Victorious PR

FEBRUARY 6, 2023

What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but When you get media coverage, a large number of people all around the world have access to information about your business. Brand awareness and promotion.

Real Estate 52

Real Estate Small Business Local Reputation 52

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Follow your audience and use your earned activity to inform your paid approach. Measure and benchmark the results of your campaign based on your goal. Native advertising. Earned and social leads PESO.

Media 103

Media How To Advertising Advertising 103

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Pressure on measurement. From print to digital. Old and new tasks.

Communications 126

Communications Crisis Internal International 126

Beyond PR

MARCH 1, 2018

If we ALL use reach, and advertising value equivalency in our reports, nobody will get asked the hard question about whether that actually matters!”. Instead, attention is fractured and fleeting, and everyone is curating his or her own information sources, online and offline. The people doing the measurement say it needs to get better.

Media 73

Media Measurement Enterprise Television 73

Cision

OCTOBER 27, 2016

Today’s audiences are looking for (and can easily find) information that appeals directly to their needs. How are you measuring your programs? You need to understand the buyer’s journey from beginning to end – across all channels – including traditional channels such as print and broadcast. Let me explain.

Marketing 120

Marketing Financial Strategy Analytics 120

Cision

JULY 12, 2016

It’s competitive and everyone is vying for placement in the top tier electronic, digital and print outlets. Most networks are following L+3 data vs live day, so it helps to realistically measure what audiences are watching and when they’re watching it. Also set up as many informational interviews and meetings as possible!

Television 120

Television Crisis Crisis Management Fashion 120

Critical Mention

JUNE 22, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Think about how print, online and broadcast media operate their businesses.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Think about how print, online and broadcast media operate their businesses.

Film 60

Film Print Creativity Internal 60

PR in High Definition

FEBRUARY 18, 2019

Firefly’s own research among consumers revealed that print and online media reviews influence 28% of people, YouTube and other influencers affect 11% of people, but way out in front are reviews in retail outlets, like Amazon, at a staggering 61%. Review score also impacts the position of an advert on Google.

Engineering 67

Engineering Reputation Social Media SEO 67

Sword and the Script

SEPTEMBER 19, 2017

4) There so much conflicting information on marketing – SEO, content, social, PR – how can lawyers distinguish between what’s real and what’s snake oil? – print advertising. – pay per click advertising. The rule is: if you can’t measure the results, eliminate it. SEO is snake oil. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

PR 20/20

OCTOBER 12, 2017

A few people even became emotional upon hearing this information. The truth was, once the majority of the class found out this one piece of information, they could no longer view it as a piece of art. It prints and distributes over two million copies each month, including 550,000 mailed to paid subscribers.

Marketing 53

Marketing Enterprise Print Film 53

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

wiredPRworks

FEBRUARY 11, 2016

Print and Digital Advertising. Facebook for Business: Creative approaches to Facebook postings and advertising for results. Understanding the new well-informed, multi-generation media-savvy audience. Measuring social media success with the right tools. Shaping your brand's reputation.

Training 45

Training LinkedIn Marketing Pinterest 45

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

JUNE 15, 2016

With endless platforms to choose from, we must accurately identify our audience, the information they seek, and what motivates them to action. I have been pulling elements of the campaign, such as illustration examples, videos, and backer package information into the Facebook page to take a step out of the decision-making process.

Community 40

Community Facebook Writing Local 40

Flatiron Communications

MAY 7, 2015

There is no shortage of pundits waxing on the subject of measurement in public relations. He didn’t forsake all legacy media however and offered props to the network morning shows: “TV is a different beast [than print]. Back in the day, the number of media impressions served as the standard barometer for success.

Video 28

Video Print Television Journalism 28

Sword and the Script

JANUARY 3, 2017

Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ I suspect many of the award winners wouldn’t hold up if their effectiveness was tested and measured. Know a PR, marketing or sales leader with compelling ideas fit for print? Far harder.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Waxing UnLyrical

JUNE 2, 2011

We wanted to use this to to gauge performance, and also set a benchmark against which we could identify our measurable objectives. I personally feel getting local media from micro-news sites, bloggers, to daily and weekly print, is different than getting attention from monthly national periodicals and TV (even local TV).

How To 76

How To Pitching Local Interviews 76

PR Conversations

JULY 20, 2015

Plus many Fringe play print programs had a volunteer-specific thank you in the show notes. Extending the volunteer’s sense of being valued and trusted to keep a confidence, sometimes there was sharing of community insider information. In particular, how much credibility and weight they gave to individual theatre critics.

Community 40

Community Print Twitter Creativity 40

5W PR

JULY 15, 2020

While a media kit is a collection of information about the brand, not all media kits will look the same. Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

Cision

JULY 5, 2016

That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results. How does client research inform marketing strategy? The very first step should be establishing a clear and measurable goal. How important is client research?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Good clients are always forthcoming with information; good agencies take that information and fashion it into actionable ideas.

Enterprise 227

Enterprise Agency Radio Fashion 227

Sword and the Script

MAY 22, 2018

Advertising was extremely expensive. It’s been fascinating to watch that evolution, from information scarcity and limited, expensive distribution channels to information over-abundance and limitless, virtually free distribution. Second, almost everything is now measurable. 2) What hasn’t changed about marketing?

Marketing 62

Marketing B2B Print Technology 62

Cision

MARCH 21, 2016

To increase the chances of getting coverage, those pitching major outlets like USA Today (whose readership is between 60 and 65 percent mobile) should make their information visually appealing, accessible and easy to read on a small screen. Native Advertising. Multimedia. percent of journalists. This explains why almost half (48.9

Trends 120

Trends Mobile Media Print 120