Shift Communications

DECEMBER 26, 2016

As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. Google Trends, Google Correlate and Think with Google are three of the tools we use most often.

Google 98

Google Data Pitching Tools 98

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Big Tech has stepped up. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

Prohibition

AUGUST 25, 2023

These channels include websites, search engines, social media platforms, email marketing, and online advertising. Use PR to manage brand reputation : PR plays a crucial role in managing and safeguarding a brands reputation. Earned media coverage adds credibility and helps build brand trust and loyalty.

Retail 62

Retail Marketing Analytics Social Media 62

ImPRessions - Crenshaw Communications

MAY 17, 2016

Marketing builds brands by communicating directly to the customer, while PR drives reputation through third-party endorsement, among other techniques. The results of earned media coverage in top-tier media may lack the scale or reach of paid advertising, but they’re like fuel for the marketing engine. Reputation.

Brand 195

Brand Branding Marketing Advertising 195

NewsWhip

FEBRUARY 28, 2023

Instagram carousels lack the quick, “get to the point” advertising that so many want to see. duolingo every time you open Google Translate, I lose a feather. Instagram Reels are short videos within the Instagram platform that offer brands the same quick advertising format that TikTok offers. Data backs it up.

Video 148

Video Brand Branding Instagram 148

Buzzstream

MAY 16, 2024

In our podcast with Linkpitch.io’s Aaron Anderson , he recommends avoiding sites that blatantly advertise the links. Sites That Have Blogs In Your Industry The cleanest way to get a link into a post through guest blogging is by avoiding the sites that openly advertise working with guest bloggers.

Blogging 62

Blogging Google SEO Writing 62

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

Flack's Revenge

DECEMBER 4, 2018

The reputation hits come from many directions. Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. interestingly, this Digiday articles says Facebook advertisers are staying the course ). This may lead some to wonder what to do in the interim.

Social Media 174

Social Media Marketing Media Facebook 174

Sword and the Script

AUGUST 30, 2022

So, I consulted Google Trends. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. You can the results nearby. Signal AI Acquires Kelp .

Publicity 85

Publicity Survey Enterprise Pitching 85

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Ryan Lochte swims into murky reputation waters. Where was solid PR and reputation advice when this was going down? Wounded Warrior Project hurt by reputation damage. It tarnished the reputation of one of the most revered veterans’ groups. Wells Fargo ruins reputation with cross-selling scandal.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. It’ll be interesting to see if the value proposition remains when Google and Microsoft embed gAI into their word-processing software.

Survey 155

Survey Software B2B Pitching 155

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. Advertising offers the benefit of repetition – we hear a tagline or brand promise often enough, and we start to believe it – or at least, remember it. Most shopping trips today start with Google.

Brand 185

Brand Branding Marketing Wireless 185

Sword and the Script

DECEMBER 21, 2021

Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. David Berkowitz , Founder, Serial Marketers . Social media breakup.

Marketing 215

Marketing Content Marketing Social Media Employee 215

The Resolution Blog

NOVEMBER 8, 2019

The more links you have pointing to a webpage, the more points that webpage has in the eyes of Google. If a page has a lot of links pointing to it, Google thinks it must be really good (otherwise why would people be linking to it?). You can add a code to a link which signals to Google not to follow it.

SEO 120

SEO Google Wikipedia Web 120

David PR Group

OCTOBER 9, 2015

Literary agents, like most people, probably believe that being a good citizen and acting in a professional manner serves as a reasonable hedge against an attack on their online reputation. He made a good choice if his intention was to do maximum reputational damage. There’s much to be learned by all of us. –John.

Reputation 40

Reputation How To Agency Writing 40

Onclusive

MAY 18, 2017

We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. Not too long ago, marketers and advertisers could roll out entire campaigns without knowing how to analyze the results. PR is the most effective tool for reputation management. PR outlasts advertising.

Advertising 150

Advertising Advertising Data LinkedIn 150

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. Another word for paid media is advertising. It can even help you appear higher in Google search results. More than three billion Google searches are made every day. Media Relations.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Native advertising.

Media 103

Media How To Advertising Advertising 103

The Proactive Report

OCTOBER 12, 2015

Google Penguin and Panda have changed thr face of search forever. Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : Google tends to spend most of its attention on sites that are constantly changing and updating. It’s worth it!

SEO 100

SEO Google Pinterest LinkedIn 100

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2017

Will its reputation suffer real harm as a result, or will it rise to the occasion and grow up? voters, I was initially skeptical about any real impact on Facebook’s reputation or its business. Today it is unrivaled as a digital advertising platform. Is the Russia scandal an ultimate comeuppance for Facebook?

Facebook 157

Facebook Reputation Mobile Privacy 157

Deirdre Breakenridge

NOVEMBER 11, 2019

Earlier this year, Google began including direct podcast links in its search results , providing an immediate opportunity for potential listeners to discover and sample podcasts. Google Voice is easy to set up and convert into usable audio. Be sure to advertise this before the event. Now is the perfect time to begin.

Community 206

Community Nonprofit Conference Social Media 206

PRSay

NOVEMBER 8, 2022

A Reuters photo of Powell holding the vial appeared on the front pages of newspapers across the country and still comes up in Google searches. Powell’s reputation — which had been stellar until then — was damaged, along with our international credibility. Powell’s U.N.

Comparison 156

Comparison Twitter Newspapers Communications 156

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Don’t advertise your brand. There’s no need to digress into an advertisement for your company or service (although a good introduction is essential, as outlined below.) Your name and affiliation on panel materials and your stellar participation in the group discussion should be enough.

B2B 178

B2B Trade Shows Leadership Conference 178

Melissa Agnes

MARCH 26, 2014

Yelp, Google Places, RateMD, etc.) One of the most common steps today is for the potential customer to search the brand name in Google. If the perpetrator is successfully uncovered, then the attorneys may be able to seek substantial damages – either from defamation or via false advertising claims via the Lanham Act.

How To 217

How To Crisis Management Google Reputation 217

ImPRessions - Crenshaw Communications

JUNE 20, 2018

If your B2B service isn’t in the consideration set often enough, you may need to increase the kind of organic visibility that gets your business into the first few pages of a google search. But if the tough times are behind you, investment in strategic PR can help turn the page and rebuild your reputation as better days loom ahead.

Education 178

Education B2B Employee Crisis 178

Prohibition

NOVEMBER 16, 2022

Quality backlinks from a credible source indicate to Google that a site is trustworthy by appealing to its ranking factor, therefore increasing your organic ranking, as well as many more benefits. If you’re on the 2nd page of Google or greater, then you’re basically unseen to the digital world. Increase brand awareness.

Digital PR 62

Digital PR Brand Branding SEO 62

Victorious PR

NOVEMBER 21, 2022

Paid media refers to external marketing efforts that involve branded content, display ads, and pay-per-click advertising. It’s all about effective paid advertising. You haven’t “paid” for this media, such as an advertisement, and therefore, that is where it gets its name from. This means you must have a good reputation.

Real Estate 52

Real Estate Media Advertising Advertising 52

Flack's Revenge

DECEMBER 5, 2017

It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” I think the regulations that are emerging are good but more needs to be done to distinguish native advertising from news.

Pitching 174

Pitching Journalism Video Advertising 174

Stephen Waddington

JUNE 2, 2018

Voice services such as Amazon Alexa and Google Assistant are poised for rapid innovation and growth. 7 Ad mismatch The cost of performance advertising is rising and its effectiveness is decreasing. Google removed 8 million videos in Q4 2017. China has 500 million active payment users. #4 It also plans to hire 7,500 moderators.

Report 92

Report Trends Retail Marketing 92

Buzzstream

JANUARY 22, 2024

Most link builders know that what Google says and what Google does can be two very different things. One practice sits squarely in Google’s gray area: guest posting sites. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it.

Analysis 91

Analysis SEO Guidelines Google 91

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Google “DIY PR” and you will get tons of results. Myth #2: PR is free advertising. Advertising, on the other hand, can be completely controlled in terms of content and placement. Whatever credibility may be sacrificed, advertising supplants with creativity, duration, repetition and precise targeting.

Advertising 147

Advertising Advertising Pitching B2B 147

PR in High Definition

FEBRUARY 18, 2019

Whether it was or wasn’t, only he knows, but it undoubtedly was an impressive use – or, should I say, manipulation – of online tools to build a reputation for his band. What will have had the biggest impact on Threatin’s reputation as a band worth putting on a stage was the comments and reviews posted on the channels. Social media.

Engineering 67

Engineering Reputation Social Media SEO 67

The Proactive Report

FEBRUARY 24, 2017

It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. Used correctly, Twitter can have a huge impact on customer service, perception and reputation. Twitter has been working with brands to take advantage of this with targeted advertising, custom emojis, and more.

Twitter 235

Twitter Customer Service Web Facebook 235

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Many platforms for collaboration. “It Additional duties.

Communications 128

Communications Crisis Internal International 128

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. At last a testosterone-fuelled Wall Street firm was doing the right thing.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Wildfire

AUGUST 1, 2018

PR has a reputation of being beastly to measure. Back in the pre-digital era before we could track the most intricate of details of PR, that reputation was probably fair. We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific. Enter stage right Google Analytics.

Measurement 49

Measurement Analytics Google Agency 49