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Big Tech Advertising: Olive Branch or Smoke Screen?

5W PR

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

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Next Steps in Social Media Marketing

Flack's Revenge

The reputation hits come from many directions. Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile.

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After The Russia Scandal, Is Facebook Growing Up?

ImPRessions - Crenshaw Communications

Will its reputation suffer real harm as a result, or will it rise to the occasion and grow up? voters, I was initially skeptical about any real impact on Facebook’s reputation or its business. Today it is unrivaled as a digital advertising platform. Is the Russia scandal an ultimate comeuppance for Facebook?

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13 media, marketing and PR insights from Mary Meeker’s Internet Trends 2018 report

Stephen Waddington

Voice services such as Amazon Alexa and Google Assistant are poised for rapid innovation and growth. 5 Privacy paradox Data is enabling social networks and apps to serve personalised services and experiences to consumers. 7 Ad mismatch The cost of performance advertising is rising and its effectiveness is decreasing.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Adherence to privacy regulations.”. Blended media.

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Big Tech Has A PR Problem. Can It Close The Trust Gap?

ImPRessions - Crenshaw Communications

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. At a time of huge partisan polarization, one thing that brings people together, it seems, is resentment of Big Tech, especially the Big Four — Facebook, Google, Apple, and Amazon.

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F8 Update: Two Upcoming Facebook Changes PR Pros Should Care About

Rock the Status Quo

Since YouTube is a Google-owned business, at least I can count on that having as much reach as possible. They aren’t likely to cannibalize my video reach as a pay-for-play advertising opportunity when they make revenue stuffing commercials in front of videos already, and do that based on organic reach.

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