Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter got his story and the client got his interview – and it came with an education. Proven to get More Out of Media Relations. Pitch media upstream.

Media Relations 60

Media Relations Media Interviews Pitching 60

The Hoyt Organization

MAY 20, 2024

Like any other brand on the market, it must be advertised to the right audience to be a success. Public relations experts can be a big help with creating your desired brand identity and building brand recognition. Without adequate public relations, the people you are trying to reach won’t know about you.

Healthcare 78

Healthcare Publicity Reputation Nonprofit 78

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. Paid media fuels earned media. You buy some advertising and magically you also start getting coverage. Paid media for earned media purposes.

Pitching 112

Pitching Media Relations Survey Advertising 112

Sword and the Script

SEPTEMBER 18, 2018

RW: Proving ROI is tough for PR professionals because we work with ‘potential’ figures – reach and advertising value equivalency (AVE) are just examples. The post Managing Media Relations for a Publisher; Off Script No. She is Rachael Wolensky and she’s my guest on this edition of the Off Script series.

Media Relations 69

Media Relations Media Insurance Insurance 69

PRSay

NOVEMBER 8, 2022

When I was director of media relations in the Reagan White House in 1983 and 1984, the correspondence unit had a standing assignment to find letters the president could use to help illustrate issues of interest. He later tweeted a video of his entrance with the caption: “ Entering Twitter HQ — let that sink in! ”.

Comparison 156

Comparison Twitter Newspapers Communications 156

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. It now educates students from across the U.S. and around the world with over 185,000 alumni.

Education 107

Education Course Nonprofit Resources 107

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? The company works with adtech networks to do for media coverage what adtech is doing for advertising. The advertiser “retargets” everyone that showed initial interest. 4) Why should PR care about advertising? 1) What is Cision Impact?

Publicity 93

Publicity Media Advertising Advertising 93

Doctor Spin

FEBRUARY 22, 2024

Building trust and credibility is another crucial objective of public relations. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Educate the market and modify perceptions. Journal of Communication, 54, 645–661.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Burrelles Fresh Ideas

OCTOBER 3, 2023

The global toy industry sees kidfluencers as a lucrative advertising channel, especially through techniques like “stealth advertising,” such as advertorials framed as reviews. Education often takes a backseat when a child becomes an influencer. Child influencers are reshaping digital marketing.

Brand 83

Brand Branding Marketing Ethics 83

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. So between social media , traditional media relations and other avenues, remember to always promote your content to your target audience.

Communications 161

Communications Storytelling Film Training 161

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. She believes the same issues apply in advertising and PR.

Government 103

Government Education Print Ethics 103

Cision

JUNE 15, 2017

What is your secret to Public Relations and media relations success? This is very important in mainstream PR and even more so for successful Hispanic media relations. If there was one thing you could have told yourself at the beginning of your career – what would it be? The key ingredient is relationships.

Automotive 245

Automotive Resources Strategy Consumer 245

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Communications pros should continue to stay on top of trends in communications, with clients, prospects, the media or colleagues during this time.

Resources 136

Resources Communications Education Guidelines 136

PR Conversations

OCTOBER 27, 2023

The existence of “two competing approaches to public relations : the symbolic, interpretive, paradigm and the strategic management, behavioral, paradigm.” public affairs, community relations, lobbying, sustainability, among others) together with the communication functions (e.g.

Exercises 70

Exercises Interviews Public Affairs Financial 70

5W PR

SEPTEMBER 11, 2019

Most of the public relations programs have similar courses. These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. Many PR students minor in related fields like marketing or advertising. What About My Minor.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

Cision

JULY 13, 2016

Some brands really lend themselves well to print and out of home advertising. What is your secret to media relations success? My approach to media relations success has been to cultivate good relationships with the reporters that I want covering my clients or my work.

Print 120

Print Tourism Transportation Film 120

Sword and the Script

JUNE 23, 2020

Broadly speaking, advertising technology tools inform advertisers of clicks on digital ads within or around an article (or video). Earned media attribution is fundamentally the same idea, only it’s attributed to the article itself rather than an ad served up with the article.

Measurement 94

Measurement Communications Survey B2B 94

Communications Conversations

MAY 2, 2019

That doesn’t exactly jive with paid media budgets now does it? Then again, this is focused on PR and comms–I have a feeling CEOs are thinking about it from a PR perspective, not an advertising/marketing perspective. But, no huge increase in owned media? That’s a problem–we’ll come back to this.

Study 95

Study Agency Data Survey 95

Landis PR

APRIL 29, 2024

Safe business environment and stable democracy combined with well-educated citizens and well-functioning society provide for a solid foundation to invest and do business in Finland. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. At the heart is trust. Finland is built on it.

Radio 64

Radio Pinterest Television Government 64

Reputation Us

APRIL 17, 2019

Boggs also managed accounts for two of the world’s largest public relations firms, Waggener Edstrom and Weber Shandwick. Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Michele Houck is a 25-year marketing and advertising veteran. Jennifer Holzapfel-Hanson. Content Manager.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Solo PR Pro

MARCH 29, 2022

Many of them hold monthly meetings that are educational in nature and they usually have member and non-member pricing if you don’t want to join. You may even consider MasterClass which has a Business category offering classes on business strategy, communication, advertising and creativity and more. Coursera , and LinkedIn.

Conference 80

Conference Reddit Local Course 80

Cision

JUNE 9, 2016

Remember, this isn’t advertising. This is media relations. If you want earned media, you need to have a newsworthy story to tell. . Will it educate the audience? So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. Does it have emotion ?

Pitching 120

Pitching How To Brand Branding 120

Deirdre Breakenridge

SEPTEMBER 26, 2016

For years, I’ve been discussing the changing roles of PR professionals as a result of social media. I’ve had hundreds of conversations with students, educators, and practitioners about the many new responsibilities, as well as the opportunities and challenges faced in our field. – Marlene Neill. – Nicole Lee.

Publicity 150

Publicity Policies Social Media Study 150

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 151

Employee Print Writing Survey 151

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. We are here to educate fluid power engineers on how to design and maintain efficient, reliable hydraulic and pneumatic systems so getting them the stories that help with that is necessary.

Meeting 75

Meeting Automotive Engineering Journalism 75

Bianchi Biz Blog

JUNE 29, 2023

When you have your answers, and your messaging and objectives have been defined, you can start creating your public relations, advertising and social media strategies. This would be the perfect time to align with your PR and marketing agency partners that have significant experience with trade shows, especially with CES.

Mobile 77

Mobile Technology Automotive Trade Shows 77

Bianchi Biz Blog

JANUARY 7, 2021

After talking with Mark to learn more about Company B, its business and its goals, we recommended an ongoing PR program, which would meld storytelling, publicity, media relations and thought leadership, and would work in concert with, and amplify, the company’s growing in-house social and digital media and communications efforts.

Agency 98

Agency Automotive Company Mobile 98

Critical Mention

SEPTEMBER 19, 2019

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. The combination of SEO, Digital Ads, PR and Social Media allows us to be a one-stop-shop for clients.

Agency 79

Agency Marketing Media SEO 79

Cision

MARCH 30, 2016

Reporters and producers I talk to tell me they receive an average of 250 pitches a day… so whenever I am preparing a media relations strategy or sending out a pitch, I think about how I am going to make mine stand out and be the one in 250 that gets their interest. How does social media play into your media relations strategy?

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Mora Communications

DECEMBER 15, 2017

Traditional PR or media relations focuses on landing media coverage, garnering articles or segments in newspapers, magazines, TV, radio and online publications. Unlike ads or commercial, you don’t pay for the stories to run, and unlike digital marketing or social media, you can’t simply write something and then post it.

Marketing 40

Marketing Radio Newspapers Print 40

The Resolution Blog

APRIL 9, 2019

What I’ve found more challenging is that people will call asking for a PR firm and really they just want media relations or publicity. The education process we take a prospect through before we send a proposal encourages them to think about what they really want and whether this is what they really need. It’s still siloed.

Marketing 120

Marketing Analytics Measurement Data 120

Communications Conversations

JANUARY 12, 2015

In fact, I can’t remember the last time I got an email from an agency colleague looking for someone with “great media relations skills.” You know, I take a lot of shots at academia and its focus on a liberal arts education. A solid liberal arts education is a perfect foundation for a writing path.

Journalism 60

Journalism Writing Trends Local 60

Cision

JULY 14, 2016

After majoring in literature & rhetoric, minoring in marketing and holding internships in TV, advertising, PR and movie publicity, I found that PR married my core interests. It’s a regular challenge to educate clients that we know our market best and how travelers here research and consume their news.

Travel 120

Travel Agriculture Tourism Internal 120

David PR Group

OCTOBER 17, 2014

Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. Advertising was a byproduct of journalism, which has, at times, over-shadowed it—but I promise you, journalism will endure.

Journalism 85

Journalism Print Newspapers Advertising 85

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

5W PR

OCTOBER 8, 2018

However, gender-based advertising is a hard act to follow. Women are more independent and educated than ever before and using outdated norms may seem condescending and off-putting to many women. The US Department of Labor estimates 80 percent of healthcare decision in families are made by women.

Healthcare 60

Healthcare Marketing Social Media Instagram 60