ImPRessions - Crenshaw Communications

JULY 2, 2019

For years, advertising and PR firms have touted their “independent” status. For agency staff, independence can mean greater mobility and responsibility. Here’s what “independent “means to me in the PR or creative services world, with bias acknowledged. But what does that really signify? One thing might be faster growth.

Agency 259

Agency Creativity Internal International 259

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. A: We encourage everyone to share their work on social media.

Community 120

Community Mobile Blogging Publicity 120

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

An expo with a thousand exhibitors and a conference with 18 stages, it doesn’t get much bigger and flashier than the annual marketing, technology, creative and media industries behemoth. Advertising Week NY, September 23-26, New York. Mobile World Congress LA, October 22-24, Los Angeles. Deadline is May 1.

Conference 173

Conference Leadership Sports Policies 173

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Lara O’Reilly | @larakiara.

Twitter 177

Twitter Advertising Advertising Report 177

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Mobile-friendly Platforms. It’s like carrying a store in a pocket.

Social Media 87

Social Media Media Mobile SEO 87

Critical Mention

FEBRUARY 4, 2020

Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Allow the agency creative freedom. This is good news for clients and PR firms alike.

Publicity 256

Publicity Brand Branding Storytelling 256

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. Disability encompasses a wide range of variations far beyond mobility impairment.

Brand 89

Brand Branding Marketing Ethics 89

5W PR

JULY 18, 2023

To make it professional and user-friendly, ensure it’s visually appealing, easy to navigate, and mobile-optimized. Experiment with creative and engaging content formats. Advertising Online advertising can significantly boost a brand’s visibility and drive targeted traffic.

Brand 78

Brand Branding Engineering Analytics 78

Mindful Marketing

FEBRUARY 4, 2024

There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. These two attributes are integral to most successful organizations: It’s very helpful to have individuals and departments that bring different perspectives, including creative vision and risk assessment.

Guidelines 94

Guidelines Transportation Creativity Airlines 94

ImPRessions - Crenshaw Communications

MAY 26, 2016

As marketing and advertising become more data-driven and trackable, PR professionals will be expected to deliver the same kind of metrics and attribution. Publishers are increasingly looking to monetize content everywhere, especially newer media startups without the legacy of a solid wall between editorial and advertising.

Viral 136

Viral Creativity Advertising Advertising 136

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Software Advertising Advertising 120

ReimaginePR

JULY 25, 2018

SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. There’s an extensive science behind it.

SEO 211

SEO Tools Engineering Google 211

Prohibition

MARCH 10, 2023

Optimise using Facebook Advertising facebook posts, facebook video tips, facebook video ads, facebook page If you haven’t already, consider a paid social media advertising campaign to generate more engagement for your featured video.

Facebook 62

Facebook Video How To Mobile 62

Cision

APRIL 7, 2015

Video viewing, particularly on mobile, is surging. Native advertising shows similar growth for many of the same reasons. Native video advertising builds on the premises found with video and native advertising. Augment owned content with native video advertising. It shows no signs of slowing. Include a CTA.

Video 120

Video YouTube Mobile Advertising 120

Konnect Agency

MAY 6, 2022

Choosing the right social ad placement is essential for optimal advertising results. The goal of any advertising is to reach the right audience at the right time in the customer journey – and social media makes it easier than ever to do this. How your paid social agency will pick the perfect platforms. 20-29, 21.7%

Agency 52

Agency Instagram Facebook Advertising 52

Konnect Agency

MAY 6, 2022

Choosing the right social ad placement is essential for optimal advertising results. The goal of any advertising is to reach the right audience at the right time in the customer journey – and social media makes it easier than ever to do this. How your paid social agency will pick the perfect platforms. 20-29, 21.7%

Agency 52

Agency Instagram Facebook Advertising 52

Cision

DECEMBER 29, 2015

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. With more options to creatively present the content, businesses are likely to offer vital information in the way and format users want and essentially demand.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

AUGUST 11, 2016

Advertising Age Online. It’s tempting to say [the biggest current trend is] predictive analytics, virtual reality, interactive and mobile, but for me, Influencer Marketing will continue to be a hot trend over the next year as more consumers become influential participants in crowdsourced brand marketing. Mobile Marketer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Stephen Waddington

FEBRUARY 4, 2019

The current growth is fuelled by mobile devices, interest in audio content and a boom in audio marketing. Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and data imperfect. As a result, podcasting is underserved by advertising. Here are some suggestions.

Measurement 90

Measurement Analytics Comparison Data 90

Sword and the Script

MARCH 7, 2023

There are a handful of ad tech companies that provide this form of advertising – a gas stations aren’t the only place that host it. announced new enhancements to its CRM application, called “Q4 Desktop” and mobile app “Q4 Go.” Anyone that fills up their tank is a captive audience.

Software 127

Software Analytics Technology Video 127

Cision

NOVEMBER 6, 2015

Globally, a third of people watch more videos on their mobile devices than last year. . Are there videos of people using your product in creative or offbeat ways that you can promote? Almost six out of 10 mobile users watch video daily , with the highest proportion in Latin America and the smallest in South Asia.

Video 120

Video Trends YouTube Television 120

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. In practice, this means a focus on the hard operational numbers, combined with data led planning and proof There has already been a rapid shift to digital and mobile first. Digital media is booming. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Prohibition

MARCH 15, 2023

Video content is a creative and standout way to engage your target audience to highlight key messages and is becoming more and popular with online media outlets – making it a tactic that should be considered for your PR campaign. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia.

Video 62

Video Case Study Sports Creativity 62

Prohibition

NOVEMBER 30, 2020

Record and edit 15-second multi-clip videos with audio , effects , and new creative tools. It’s an opportunity to show off your creativity. Currently there are no advertising options available for Reels; you can’t pay to boost your Reels or buy a featured spot. What are Instagram reels? Can you use reels for business purposes?

Instagram 62

Instagram Social Media Fashion Media 62

Shift Communications

MAY 22, 2017

In short, as mobile and digital make nearly every transaction seamless, legacy companies must adapt quickly or be completely disrupted. Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. Let’s look at some of the highlights from the show. Christopher S.

Publicity 166

Publicity Analytics Data Advertising 166

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. -How It was clear that soon they will be one business.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

5W PR

AUGUST 26, 2019

So with a bit of extra effort and creativity, businesses can improve their engagement rates on the content they’ve worked so hard to create. Video content has become a big favorite of brands who see that consumers are consuming mobile video now more than ever. Now, marketers have to find new ways to reach customers.

Social Media 83

Social Media Media Video Television 83

Prohibition

JUNE 8, 2023

Consider Investing In Low-Cost Equipment ugc, video, video equipment While smartphones and mobile devices have improved their imagery and video capabilities over the years, consider investing in a lapel microphone for improved audio. Overall, you should adjust your content to match the platform’s preferences. or call on 0113 430 4160.

Video 62

Video Social Media Instagram Media 62

Stuart Bruce

OCTOBER 29, 2015

” – you can if you’re creative enough. Paul Holmes, founder of the eponymous The Holmes Report, has a great line about how advertising people are brilliant at making up stories and telling them well and PR people are fantastic at finding real stories, but aren’t good enough at telling them.

Corporate 60

Corporate Storytelling Public Affairs Creativity 60

Sword and the Script

MAY 21, 2019

The platforms where people hang out are more fragmented and the creative competition is steep. Increasingly, people are doing it on their mobile devices. Most people are on their phones even at work, a well-designed piece of mobile content via social can appeal to someone in a way that downloading a whitepaper does not.

B2B 81

B2B Social Media Company Marketing 81

Sword and the Script

MAY 8, 2018

However, the platforms have changed as organic distribution has all but eroded in support of platform advertising models. 3) Marketers see mobile spending grow. of budget on mobile and see it growing to 11.8% Comment: Mobile strikes me as a trend that isn’t any longer. Creativity: 19.4%. over the next three years.

Survey 62

Survey B2B Marketing Mobile 62

Konnect Agency

DECEMBER 8, 2021

As with any advertising campaign, it is important to start by developing the right strategy to include multiple ads and audiences to ensure you are best reaching viewers in every step of the buyer’s journey from prospecting to retargeting. Final Thoughts.

Social Media 59

Social Media Agency Media Pinterest 59

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Changes are made either automatically or manually to refine targeting or ad creative. Design for mobile and follow the best practice guidelines for the platform that you’ve selected. Native advertising.

Media 103

Media How To Advertising Advertising 103

Konnect Agency

MAY 17, 2023

Influencer Marketing Agency Insight: Why Influencer Marketing is a Must-Have for Reaching Gen Z Gen Z represents a unique generation unlike any before them, characterized by their digital fluency and early adoption of mobile technology. It’s also important for brands to give influencers creative freedom when developing content.

Agency 52

Agency Marketing YouTube Video 52

Communications Conversations

NOVEMBER 10, 2021

Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. As with most social media advertising, trial and error and testing are your friends. Saves you time and you’ll be able to test creative well this way.

LinkedIn 97

LinkedIn B2B Exercises Advertising 97