Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. More recently, fake news has laid the groundwork for a new-found trust in advertising. 1) In advertising, we trust. PR is less expensive than advertising.

Advertising 63

Advertising Advertising Print Study 63

PR for Anyone

MARCH 24, 2020

Did you invent a new product, write a book, or win an award? Google is a great resource for magazine covers. Those are their sponsors and they pay for the advertising. Remember that Google is a question search engine. Ask Google, “Who writes about [your topic] at [name of publication]?” New” is the key word.

Publicity 331

Publicity Television Local Pitching 331

Remote PR Jobs

SEPTEMBER 25, 2023

After you have built your initial campaign and chosen the messaging to use on your site, social pages, paid advertising and content marketing, it’s up to the PR team (or whoever is wearing that hat) to amplify your message with press coverage. Tools like Google Trends can help you keep track of the progress you’re making during outreach.

Publicity 100

Publicity Marketing Pitching Google 100

Shift Communications

JUNE 12, 2015

Google’s AdWords platform is becoming more and more popular with clients each day, whether it’s for digital advertising or syndicating media hits. The platform is relatively easy to use; the tricky part lies in writing ads that set you up for success. So today, I present to you my top newbie tips for writing AdWords ads.

Writing 60

Writing eBook Policies Advertising 60

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet.

Exercises 198

Exercises Google Writing Blogging 198

Buzzstream

JANUARY 22, 2024

Most link builders know that what Google says and what Google does can be two very different things. One practice sits squarely in Google’s gray area: guest posting sites. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it.

Analysis 91

Analysis SEO Guidelines Google 91

Buzzstream

MAY 15, 2024

It’s generally OK to pitch to sites that accept guest posts or contributors, but avoid sites that advertise “write for us” all over the site (e.g., Aaron prefers (and recommends) that you invest in building links to pages that Google is already ranking at least on the first few pages of the SERP.

Google 71

Google SEO Tools Pitching 71

Critical Mention

JANUARY 9, 2019

John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. Rise of native advertising. Some examples of native advertising are paid search ads, promoted listings and in-feed ads. SEO goes mobile.

Trends 108

Trends Marketing Mobile YouTube 108

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. It’ll be interesting to see if the value proposition remains when Google and Microsoft embed gAI into their word-processing software.

Survey 156

Survey Software B2B Pitching 156

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. Finally, you probably need to bring some budget for social media advertising and time to experiment with paid media techniques. What comes after social media?

Social Media 149

Social Media Marketing Media Facebook 149

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. So far, early research indicates little difference in the length of searches since Google Instant.) Search algorithms.

Google 101

Google Nonprofit Engineering SEO 101

The Proactive Report

OCTOBER 12, 2015

Google Penguin and Panda have changed thr face of search forever. Google is severely penalizing sites that are buying links or are invested in private blog networks. Site Optimization : There is a lot more to this now than just keyword research and writing good content. It’s worth it!

SEO 100

SEO Google Pinterest LinkedIn 100

5W PR

OCTOBER 5, 2020

These days, with advertising giants like Google and Facebook controlling over 50% of the digital advertising market, publishers have to find other ways to get any sort of ad support for their journalistic endeavors. That balance for newsletters is 90% informative or entertaining content and 10% sales.

Marketing 88

Marketing Engineering Education Advertising 88

Cision

JULY 5, 2017

Your content shouldn’t be thinly-veiled advertising, but instead, should provide useful information to your audience. Being authentic doesn’t mean pulling crazy stunts like Burger King did recently when it hacked Google Home with its ad. If you see success in writing really long, in-depth posts, keep doing that. Be Consistent.

Content Marketing 247

Content Marketing Advertising Advertising Google 247

Critical Mention

SEPTEMBER 27, 2019

Advertise Strategically. Promoting your site on Google Ads can be a great way to boost clicks and site traffic. Here are a few visual advertising techniques to help get you started: Advertising Color Schemes: Different colors evoke particular emotions out of people. Start by establishing your organization’s budget.

Brand 100

Brand Branding Advertising Advertising 100

PR for Anyone

DECEMBER 7, 2021

Find the right journalist – use Google! Use Google. Who writes about your industry for this publication. Give them great content in a format they can use on their platform and you will be light years ahead of others when pitching the media. Be newsworthy – try newsjacking. The formula works. It’s proven.

Publicity 130

Publicity Video Pitching System 130

Business Wire

FEBRUARY 2, 2018

Increase your budgets with FB Advertising It is no secret that Facebook is a giant advertising network and that this move was designed to not only make users happier, but to increase Facebook’s overall revenues where brands must pay to garner eyeballs on their content. Write social messaging and share it with your internal teams.

Facebook 175

Facebook Community Advertising Advertising 175

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Integration with Google Analytics for referrals.

Technology 170

Technology Publicity Software Pitching 170

ImPRessions - Crenshaw Communications

JULY 17, 2017

But this threshold crossing is a sign that major advertisers can no longer give short shrift to digital ad budgets. Facebook and Google dominate digital advertising. Many marketers seem accepting of the fact that the two platforms control 80% of internet advertising, but there’s risk there, and not just for publishers.

Trends 159

Trends Mobile Advertising Advertising 159

Sword and the Script

NOVEMBER 26, 2019

The company works with adtech networks to do for media coverage what adtech is doing for advertising. Adtech networks already have tracking on major media sites to deliver performance information for advertising hosted there, and Cision works with these companies to do the same thing for coverage.

Publicity 94

Publicity Media Advertising Advertising 94

Sword and the Script

AUGUST 30, 2022

So, I consulted Google Trends. I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” This is effectively native advertising, which Cision says is “proven to be more trustworthy.” You can the results nearby.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.”

Writing 201

Writing Communications Marketing B2B 201

Victorious PR

NOVEMBER 21, 2022

Paid media refers to external marketing efforts that involve branded content, display ads, and pay-per-click advertising. That being said, paid media is also YOU writing about YOURSELF. It’s all about effective paid advertising. How many times have you seen something you wanted but googled it first? Earned Media.

Real Estate 52

Real Estate Media Advertising Advertising 52

Communications Conversations

NOVEMBER 4, 2016

When I started researching this post, I was planning to write about how I think influencer marketing may be reaching a critical tipping point from a brand perspective and how it’s about to jump the shark. Myth #3: Influencer marketing > traditional brand advertising. About how utterly ridiculous it has become.

Writing 60

Writing Marketing YouTube Creativity 60

Flack's Revenge

DECEMBER 5, 2017

It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” I think the regulations that are emerging are good but more needs to be done to distinguish native advertising from news.

Pitching 174

Pitching Journalism Video Advertising 174

Buzzstream

MARCH 31, 2020

Whilst not explicitly targeting guest posting, it was clear that Google meant business and two years later, Ex-Head of Webspam Matt Cutts explicitly wrote about it. . Those reasons existed way before Google and they’ll continue into the future. Write the right, expertly crafted content. Write the right, expertly crafted content.

SEO 125

SEO Google Hotels Strategy 125

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities. Fast-vertising.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Many platforms for collaboration. “It Additional duties.

Communications 129

Communications Crisis Internal International 129

Cision

MAY 2, 2016

” – Emily Bell, writing for CJR. Fast forward a few months and with very little conscious thought I get much of my News briefs from the Apple News app, as well as from Facebook, Twitter, Amazon’s Alexa and (of course) Google. Native advertise through a third-party. Google Accelerated Mobile Pages.

Mobile 120

Mobile LinkedIn Facebook Google 120

PR Fuel

SEPTEMBER 16, 2020

Another word for paid media is advertising. You write and publish whatever content you want on Facebook, Instagram, and Twitter. You don’t have to convince a journalist to write your story. It can even help you appear higher in Google search results. More than three billion Google searches are made every day.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. influencers) over brand advertisements.

Marketing 80

Marketing SEO Advertising Advertising 80

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. Prominent brand mentions that don’t contain links can also drive higher search placement because Google sees them as implied links. If you write it, leads will come.

SEO 125

SEO Case Study Conference Retail 125

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Google “DIY PR” and you will get tons of results. Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. Myth #2: PR is free advertising. Myth #1: Anyone can do PR.

Advertising 147

Advertising Advertising Pitching B2B 147

PR 20/20

JANUARY 14, 2021

We can compare data from HubSpot, Google Analytics, Stripe, social media, and more, all in one place. Grammarly : Another tried and true recommendation, Grammarly is my everyday writing assistant. With a Chrome extension, you will get real-time recommendations for your copy on Gmail, Twitter, Google Docs, or wherever you might need it.

Technology 65

Technology Marketing Tools Google 65

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. For instance Google and Microsoft both have large data centers in Finland. According to the people of Finland, communications is the world’s most powerful tool for change.

Radio 64

Radio Pinterest Television Government 64

Shift Communications

SEPTEMBER 17, 2014

It’s all too easy to write about yourself and your company in a favorable light– it’s your blog after all. Check your social networks and Google Analytics. Google Analytics can provide demographic and location data about your site visitors. Content creation can be one of the hardest things to plan when you first begin blogging.

Blogging 161

Blogging How To SEO Analytics 161