ReimaginePR

JULY 25, 2018

It doesn’t matter what your product or brand is, every consumer is visiting a search engine to determine the options that are out there for them. This is where you have to remember that it’s not about you and your brand, it’s about your target consumer. This is the most popular and common way of advertising your Website.

SEO 211

SEO Tools Engineering Google 211

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. In PR, paid media is social media advertising, sponsored content, and email marketing.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Consumers crave genuine connections and are drawn to brands and personalities that share their values and beliefs. Think of the brands you deal with daily.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

Landis PR

AUGUST 7, 2023

Many luxury brands hire celebrities, actors, and athletes to be influencers of target audiences in their marketing campaigns and the famous charge famously for their opinions. But what about smaller brands in local markets who need to speak to a local target audience? What is a micro-influencer?

Local 52

Local Instagram Facebook Social Media 52

The Hoyt Organization

OCTOBER 24, 2023

” may yield this response: “There are various factors to consider including weather, holidays, and local events. ” More Product Details In Commercial Searches In the realm of commercial searches, SGE ushers in a new era of presenting additional product features, along with innovative approaches to integrate advertisements.

Marketing 90

Marketing SEO Google Advertising 90

Cision

JANUARY 15, 2016

Buyers no longer pay attention to traditional advertisements. So where do consumers place their trust? Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. It divided its content into regional or metropolitan editions.

Journalism 120

Journalism Strategy Brand Branding 120

Communications Conversations

JANUARY 20, 2022

Consider the evidence: One in three content marketers use podcasts or other audio content. However, 53% of content marketers who leverage podcasts and other audio content say it is the most effective format they use. 2 – Audio isn’t as searchable as blog content. I listen every day.

Brand 113

Brand Branding LinkedIn Twitter 113

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. SAP Chief Digital Officer Jonathan Becher particularly excels at both educating and entertaining content marketing pieces on LinkedIn. 3) Search engine visibility. Tips for LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Burrelles Fresh Ideas

JUNE 20, 2023

The power of partnering with influencers Influencers extend far beyond traditional advertising, as their followers actively seek their recommendations and trust their opinions. UGC is content that another party (who has no affiliation to your brand or business) creates.

Brand 40

Brand Branding Local Instagram 40

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Konnect Agency

OCTOBER 30, 2019

An abundance of research suggests that as the wealth of information available to consumers increases, our communal attention spans will continue to decrease. No matter the industry, marketing has become increasingly complex! Securing your place in the spotlight in a world with an 8-second attention span is not for the faint of heart.

Marketing 64

Marketing Consumer Local Social Media 64

Polaris

DECEMBER 10, 2014

Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices.

Blogging 183

Blogging Comparison eBook Case Study 183

Flack's Revenge

DECEMBER 5, 2017

In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up.

Pitching 174

Pitching Journalism Video Advertising 174

PR 20/20

SEPTEMBER 25, 2017

Conferences can often be costly and time consuming, so it’s critical to find ways to truly apply what you’ve learned. I recently attended Content Marketing World ( @CMIContent ) where I sat in on a valuable session presented by Content Marketing Institute employees. American Advertising Federation.

Conference 62

Conference Marketing Local Advertising 62

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. I mentioned this in Step 1.

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

JUNE 10, 2017

The annual Internet Trends Report by Mary Meeker is itself a prime example of content marketing – and one executed by the venture capital firm Kleiner Perkins. Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]. Slide 350: Globally, poverty and child mortality fall; democracy and literacy rise.

Trends 87

Trends Marketing Mobile Web 87

Journalistics

APRIL 17, 2013

When we talk about content marketing trends and brands AS media today, that’s what we’re talking about. Brands as media – silly marketer. Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. The other half got it.

Brand 52

Brand Branding Media Local 52

Cision

MAY 23, 2016

People have web video, YouTube, original programming on platforms like Netflix and Hulu, social media, increasingly sophisticated games and apps that are just as apt to consume our time as television… rather, they are far more likely to consume our time as television. Peer Groups.

Communications 206

Communications Television Transportation Study 206

PR 20/20

OCTOBER 30, 2018

A New Reality: How to Engage Consumers with Augmented and Virtual Reality. Marketer + Machine: Hiring and Training for the Intelligently Automated Workforce. Machine Learning for Marketers 101. Artificial Intelligence for Advertising 101. Artificial Intelligence for Content Marketing + Email 101.

Conference 45

Conference Marketing Case Study Hotels 45

David PR Group

AUGUST 4, 2014

Back in the day (and by this I mean before anyone ever said “back in the day”), before cable television, before the Internet, and way-before a full-season of House of Cards dropped in one day, we had four TV options: the local affiliate stations for ABC, CBS, NBC and PBS. How do you do it? Develop your own channel.

Television 76

Television Groups Storytelling System 76

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. Localized Marketing. Every phone’s built-in GPS provides an interesting opportunity for app and content creators to deliver a tailored experience in real time. It is now a necessity.

Mobile 60

Mobile Examples Brand Branding 60

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. But B2B influencer marketing works completely differently. “I The good news?

Marketing 196

Marketing Content Marketing Data Social Media 196

PR 20/20

OCTOBER 12, 2017

Robert Rose and I just launched our combined sixth book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit , at Content Marketing World this September. Combined, this book, Killing Marketing , is our sixth such effort. .” – mostly credited to Mark Twain.

Marketing 53

Marketing Enterprise Print Film 53

Sword and the Script

DECEMBER 10, 2019

5) Marketers will slow down. The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. 7) Larger investments in SDRs and product marketing.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). Need I mention NOT to pitch a local TV news outlet a story on the day a mass shooting occurs in its hometown? When PR Turned to the Dark Side ”).

Pitching 43

Pitching Journalism Tools Agency 43

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising.

Publicity 63

Publicity Small Business Advertising Advertising 63

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. Million and Eyes the U.S.

Software 126

Software Case Study Advertising Advertising 126

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Solo PR Pro

AUGUST 14, 2018

Infographic by MDG Advertising. Use Your Content Marketing Strategy. Producing engaging, positive content will do the long-term work of establishing a solid and positive reputation. The infographic below highlights the importance of online reputation and the impact it can have on your brand. Your best course of action?

Reputation 79

Reputation Infographics Crisis Management Local 79

Buzzstream

MAY 2, 2024

Finding websites and publications and then identifying journalists can be time-consuming. For example, if I wanted to contact the local NBC news site in Connecticut, I’d find the contact page in the footer and see a list of their staff. But what if you run into those sites that don’t advertise their reporters’ contact info?

Digital PR 62

Digital PR Report How To Pitching 62

5W PR

NOVEMBER 2, 2016

Most businesses think that marketing is the best way to target customers. Here are just a few ways using PR attracts consumers. In marketing terms, this is known as “earned media,” which holds more weight than other types of media. For instance, partner PR with content marketing. Attract attention.

Publicity 87

Publicity Case Study Infographics Energy 87

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. “ Every audience is local at some level. .”

Social Media 40

Social Media Media Storytelling Local 40

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Tying your content ideas to search volume can help gain extra exposure and coverage. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Tying your content ideas to search volume can help gain extra exposure and coverage. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Adam is a digital marketer. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81