Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 124

Privacy Google Advertising Advertising 124

Sword and the Script

OCTOBER 11, 2016

In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands?

Social Media 60

Social Media Study Media Survey 60

Cision

DECEMBER 20, 2017

But for companies in less glamorous industries, this job may seem more challenging. A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. Take another example; Payson Petroleum is a relatively small oil and natural gas company.

Industry 222

Industry How To Insurance Insurance 222

PR Fuel

MARCH 17, 2020

PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. Used with other approaches, it can make the difference between a company that thrives and one that withers away. A Costly Strategy: Advertising. Advertising can be beneficial when done right.

Publicity 65

Publicity Small Business Advertising Advertising 65

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. Social and PR go hand in hand.

Media Relations 97

Media Relations Media Social Media Internal 97

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Video can demonstrate and explain.

Video 149

Video Case Study Agriculture B2B 149

5W PR

APRIL 21, 2021

One of the key elements of marketing is companies being able to develop and execute creative marketing and advertising ideas, which isn’t always an easy task. Social Media Strategies. One of the ways that companies can get a bigger number of followers on social platforms is by consistently promoting those social channels.

Creativity 88

Creativity Strategy Marketing Infographics 88

Communications Conversations

JULY 20, 2015

I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs. People and companies trying to game the system. Just so many rehashed posts.

Social Media 60

Social Media Blogging How To Media 60

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced. 74% of PR pros report an increase in work quality when using AI.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. Because of social media, we’re able to use our creativity and apply our skills in other areas that were not traditionally in our wheelhouse.

Creativity 150

Creativity Web Social Media Data 150

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

Beyond PR

APRIL 19, 2016

Most social media marketers share the same thoughts as they open up their mobile phone or computer each morning: Who am I going to reach today? However, your social media strategy must run deeper than that. When you think about social media for your brand, it’s not enough to consider what you put on your social channels.

Social Media 40

Social Media Marketing Media Nonprofit 40

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Privacy Analytics 84

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Earned Media.

Data 157

Data Data-Driven PR System Analytics 157

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

Finally, the role calls for an even temperament who can get along with distinct personalities, managing both up and down the chain on the client, agency and media side. In smaller companies this person may even be the head of the agency, while in larger organizations it’s likely a group director or EVP. The senior coach.

Agency 136

Agency Analytics Creativity Social Media 136

Presspage

AUGUST 15, 2017

Though today, only big tech companies like Facebook are able to serve content tailored to their users’ likes and dislikes (ads and articles), in a few years this trend will be ubiquitous in PR. brought forth vast social media and multimedia tools, including video sharing capabilities. quintillion bytes of data a day.

Technology 115

Technology Big Data Video Data 115

Presspage

NOVEMBER 6, 2017

What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE). Putting a dollar value on media coverage and using it to compare with advertising costs is problematic for a number of reasons. The same goes for social media coverage.

Measurement 97

Measurement Comparison Advertising Advertising 97

Sword and the Script

SEPTEMBER 10, 2020

Spiceworks is a nice forum and social network for the IT community which has been the source for a range of reports the company has published over several years. Yet the latter is much better suited to the consultative sales cycle many B2B tech companies espouse to employ. It works too. million.

B2B 113

B2B Consumer Marketing Survey 113

Buzzstream

FEBRUARY 1, 2024

Subject Line: New Survey Data for [Website Name] Hi [First Name], I read your recent [Research Page Title] on [Website Name], and since you regularly cover [Topic], I thought you might be interested in the [Topic/Title] report that was just released by [Your Site/Company]. Add 1-2 sentences explaining why this is significant.) Let me know!

Pitching 87

Pitching Infographics Survey Resources 87

Onclusive

MAY 10, 2018

“This free, social CRM tool plugs right into your Gmail and provides a photo of your contact, an overview of their LinkedIn profile, company, title, location, Twitter, and connections you have in common,” she says. “In our world of getting-shorter-all-the-time attention spans, pictures (videos, infographics, etc.)

Storytelling 230

Storytelling Technology Tools Infographics 230

Critical Mention

JANUARY 3, 2018

Gone are the days of using AVEs (advertising value equivalents) or the number of clips or impressions as ways to gauge success. To get better at what we do, we need to understand how areas like content marketing and social media fit into PR. For those of us in PR, the focus could be on one or more of these important areas.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Sword and the Script

SEPTEMBER 14, 2019

1) How reporters view social media, embargoes and exclusives. Reporters review business social media profiles. 61% of reporters said when they are reporting on a company, they “always” or “usually” “consult the company’s social media.” Reporters love a follow and share.

Survey 77

Survey Media Relations Report Media 77

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Name], [Title] at [Company], [short bio to validate their expertise on the subject]. Journalists rarely share infographics, so this is more of a blogger outreach tactic.)

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. B2C services companies saw the greatest shift from 5.8% Social Media Marketing Gets a Boost. Social media investments are expected to grow from a current 9.9%

Mobile 60

Mobile Study Marketing Survey 60

Solo PR Pro

AUGUST 14, 2018

The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising. Use your existing platforms – website, blog, social media channels – to tell your client’s story often and well. Social Listening. Your best course of action?

Reputation 79

Reputation Infographics Crisis Management Local 79

Burrelles Fresh Ideas

JUNE 27, 2023

The early 2000s saw the addition of social media features. Multimedia releases, including social media components, have become more popular (especially with wire services). When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media).

Pitching 40

Pitching Writing Engineering Wikipedia 40

Cision

OCTOBER 19, 2015

Now, they’re also in charge of social media and content marketing. PR isn’t sales, but if your PR isn’t supporting your sales, you’re missing a really big opportunity to show the value of PR and how PR really impacts the bottom line and impacts the growth of a company.”. “PR Don’t just advertise anymore; instead, be honest.

Infographics 120

Infographics SEO Engineering Strategy 120

Sword and the Script

MARCH 19, 2018

Additional trends or tactics where 50% or more of respondents said they’d be more or much more important included: alignment with marketing, influencer relations, organic social media, infographics, and executive speaking. Organic social media is getting harder too. I believe social media is mostly a paid channel.

Survey 73

Survey Trends Communications Storytelling 73

Buzzstream

DECEMBER 13, 2023

Pricing: $369 per month, free 7-day trial Alternatives: Mondo Times is a free media database, though because it is free, the contacts may not be as up-to-date, so it’s always important to check. Some lean on purchasing media lists, while others prefer to hunt. Their tool is $50/mo per user. The lowest pricing tier is $129/mo.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Pricing: $369 per month, free 7-day trial Alternatives: Mondo Times is a free media database, though because it is free, the contacts may not be as up-to-date, so it’s always important to check. Some lean on purchasing media lists, while others prefer to hunt. Their tool is $50/mo per user. The lowest pricing tier is $129/mo.

Digital PR 62

Digital PR Tools Google Pitching 62

Communications Conversations

OCTOBER 16, 2017

In other words, decide what values you stand for and stay relentlessly true to them; in our case, Maccabee has turned down hundreds of thousands of dollars worth of client revenue from liquor companies, because we felt it would conflict with our PR work for alcoholism treatment. Why do you continue to invest your time in social media?

Agency 113

Agency SEO Social Media Pinterest 113

Stuart Bruce

SEPTEMBER 14, 2015

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Companies and brands can only be truly social if they do it themselves.

Digital PR 60

Digital PR Training Report Social Media 60

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. A total of 1 million advertisers currently leverage sponsored Instagram Stories for further brand enhancement. On the other hand, 22% of companies choose to feature an inside look.

Instagram 63

Instagram Marketing Viral Airlines 63

MaccaPR

DECEMBER 19, 2016

Having counseled clients, such as GNP Company, The National Theatre for Children (NTC), PeopleNet and RBA, through content marketing campaigns, and developed a few of our own for the Maccabee agency, my team often hears that big sigh of relief after a piece of content is marked "final." Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48