5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

Sword and the Script

NOVEMBER 21, 2023

This is cited ahead of leadership quality (76%) and technological innovation (72%).” Many financial analysts believe advertising is an investment More financial analysts “perceive advertising as an investment (37%)” than those that believe it’s “a cost (24%).” Comment: A brand is a promise. It’s a perception.

Financial 148

Financial Marketing Survey B2B 148

ImPRessions - Crenshaw Communications

MAY 11, 2022

In a similar vein, Digiday hosts a conference focusing on programmatic advertising. The Interactive Advertising Bureau’s NewFronts is the “world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment.” Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

5W PR

APRIL 29, 2024

B2B technology PR can tap into this by engaging with journalists, sharing press releases, and nurturing relationships that can lead to invaluable media exposure. Building a community Social media creates the perfect environment to nurture a community around a brand.

B2B 78

B2B Social Media Media Community 78

Sword and the Script

MAY 7, 2024

It’s been pretty quiet this month in PR software; that’s starting to look like it’s going to be characteristic for the year On the first Tuesday of every month, I sort through the news from the PR software community in a summary post like this one. TVEyes says it added , “twice as many U.S. >>> Need an extra pair of hands?

Software 86

Software Pitching Technology B2B 86

Shift Communications

FEBRUARY 25, 2015

This is the essential idea behind communities of influence. We’ve talked about this in the past (as far back as 2012), but only now are the tools and methods for executing on communities of influence becoming available. How do we think about communities of influence? Vice President, Marketing Technology. Christopher S.

Community 60

Community Social Media Data-Driven PR How To 60

Reputation Us

AUGUST 28, 2023

MidwestCon HIGHLIGHTS & NOTES Panel #1 – “How technology can drive transformation in the criminal system.” Pinto *Love this slogan as it conveys a look ahead and a community of future leaders. Pinto “We need to get communities involved and tell better stories.” ” Neville G.

System 78

System Technology Banking Community 78

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 149

Survey Software B2B Pitching 149

ISEBOX

MAY 16, 2016

Specifically, as part of agency’s “postmarketing reporting requirements,” drug firms must submit all marketing materials at the time of initial dissemination and/or publication of the advertisement. Does that mean reporting every Like, Tweet, Re-Tweet, Share, +1, blog comment and the like – 24×7?

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

PRSay

NOVEMBER 18, 2021

Communications technology has benefitted society but also produced ills such as helping to connect and organize hate groups and conspiracy theorists, allowing governments to incite genocide and helping to spread disinformation that targets racialized populations, the report says. Healthy digital discourse. Workforce diversity.

Social Media 187

Social Media Report Media Government 187

Wadds Inc.

JANUARY 26, 2023

There are fewer media outlets as a result of advertising revenue shifting to digital media. A recommendation in both books was for organisations to use digital technologies to build their own form of owned and social media. New forms of content and social media communities are used to amplify editorial and reach new audiences.

Pitching 124

Pitching Media Print Social Media 124

PRSay

APRIL 22, 2021

During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising. It is not just individuals looking to profit from dishonest communication practices. Stop funding fake news.

Financial 190

Financial Reddit Advertising Advertising 190

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. The frequency of the scandals created notable hesitation among advertisers and marketers. Rinse and repeat.

YouTube 130

YouTube Brand Branding Comparison 130

Deirdre Breakenridge

MAY 5, 2016

ET, the #PRStudChat community will gather to discuss The Role of PR in the Integrated Marcom Structure. We will be joined by our special guest expert, Fay Shapiro , publisher at CommPRO.biz , an exciting hub for professionals interested in events and opinions focused on integrated business communication sectors.

Community 150

Community Technology LinkedIn Advertising 150

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

The right advertising generates reach and frequency of message to inform specific audiences. It’s also the case with tech products that must continually improve and innovate to meet customer needs and take advantage of emerging technology. A new product launch. You basically can’t have one without the other.

Marketing 310

Marketing Product Launch Corporate Viral 310

Victorious PR

DECEMBER 8, 2022

Maybe you are a crypto startup or have created a new NFT or even blockchain technology. Some tend to go it alone and may lean towards traditional advertising. But, PR is essential to the mainstream adoption of blockchain technology. PR has a much more targeted strategy than advertising to help your company become heard.

Real Estate 52

Real Estate Education Advertising Advertising 52

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. When it comes to advertising featuring individuals with disabilities, there’s a discernible gap.

Brand 89

Brand Branding Marketing Ethics 89

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

What does this mean for digital advertising? These issues seem arcane for anyone outside the industry, but they’re hot-button topics in the ad tech lane because the community is rushing to adapt. How can marketers cope? What does it do for publishers? As in any category, change represents opportunity for those who can seize it.

Leadership 353

Leadership Insurance Insurance B2B 353

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. The company is active in their community.

Digital PR 251

Digital PR How To Small Business Analysis 251

Bianchi Biz Blog

APRIL 29, 2024

English and Chinese are both official languages, facilitating international business communications. Innovation and Technology : The government actively promotes innovation and technology development, offering various incentives and infrastructure support to foster a vibrant ecosystem for startups and tech companies.

Marketing 92

Marketing Local Crisis Management Internal 92

Stephen Waddington

SEPTEMBER 7, 2021

Role of corporate communication function The most frequently mentioned responsibilities of the communication function included media relations (86%), social media (80%), and crisis/risk communication (75%). Most respondents (89%) said the communication function collaborates well with other functions within the organisation.

Corporate 135

Corporate Communications Public Affairs Resources 135

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. Several of the topics and questions answered by our special guests and our community members on the 22nd will include: How much time/attention do you give to the content you share and why?

Radio 170

Radio How To Community Storytelling 170

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. For the original blog, please visit here.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

FEBRUARY 2, 2021

This was true of every industry, except PR technology. I think it suggests a general lack of R&D among the traditional technology providers in PR. Every month I summarize the news from the PR vendor community. Here’s a list of PR technology companies I’m watching , and here’s how vendors can get on my radar. >>>

Software 122

Software Technology Advertising Advertising 122

PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130

Employee Policies Creativity Company 130

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

PRSay

JULY 26, 2022

She is developing and shaping the agenda for the PR community in India and helping the association support and raise industry standards. The value of PR and communications in India has a new dimension, especially post COVID-19. Hale Global Communications founder Trevor C.

Local 133

Local Crisis Management Internal International 133

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Isentia “appointed Rainer Rhedey as chief technology officer,” Mumbrella reported. “In

Software 128

Software Analytics Technology Video 128

Stephen Waddington

JUNE 29, 2021

Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies.

Agency 171

Agency Enterprise Software Financial 171

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic.

Brand 284

Brand Branding Small Business Retail 284

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Gerry has served 50 years in communications and technology roles with Fortune 200 firms and NASA. Oh how times have changed.

Corporate 274

Corporate Leadership Advertising Advertising 274

Deirdre Breakenridge

MARCH 18, 2019

“Brands tapping into the influencer marketing community as part of its integrated communication efforts would do well to focus less on individual’s followers and more on the engagement rate,” said Michael Kaye, Communications Manager at Autism Speaks. All while doing so at a much more affordable cost.

Advertising 321

Advertising Advertising Social Media Instagram 321

Cision

SEPTEMBER 28, 2017

“The days of giving digital a pass are over,” P&G’s Chief Brand Officer Marc Pritchard said at the Interactive Advertising Bureau’s Annual Leadership Meeting , urging the rest of the industry to follow their lead. The result was an all-boats-rise in the advertising market. “It’s time to grow up.

Media 230

Media Measurement Advertising Advertising 230

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. PR and marketing pros will increasingly look to automation and data technology tools to ramp up efficiency and output of compelling and highly searchable content. Visual storytelling will be better and easier.

Trends 185

Trends Storytelling Corporate Leadership 185

prTini

JANUARY 15, 2016

As your online community expands, how can your brand balance continuously improving content creativity and performance while providing a high-touch, personalized experience for the community? It’s not as black-and-white as hiring a community manager or outsourcing to an agency.

Community 28

Community Agency Internal International 28

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 121

Software Case Study Advertising Advertising 121

NewsWhip

JULY 15, 2021

We want to make sure that we’re not posting funny memes and/or advertisements at a time that nobody wants to see that,” said Powell. “So, When it comes to advertising, PepsiCo works on some huge campaigns, but the company’s major event each year is the Super Bowl, which they have also employed NewsWhip technology to help with.

Creativity 78

Creativity Data Trends Analytics 78