ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees.

Branding 284

Branding Brand Small Business Retail 284

Katie Paine's Measurement Blog

FEBRUARY 23, 2024

So, we figured we jump on the award-season bandwagon by brining back our Measurement Menace of the Month awards. The Measurement Menace award began in 2010 after the PR industry came together and established the Barcelona Principles which set out standards for best practices in measuring the effectiveness of PR and communications.

Sports 52

Sports Measurement Course Examples 52

Cision

OCTOBER 18, 2017

Read on to learn more about how PR can bring measurement into the digital era. At Origami Logic , we recently conducted a survey of marketers with Brand Innovators and the results showed that companies innovative in the area of marketing performance measurement are striving to get a cross-channel perspective of campaign performance.

Measurement 198

Measurement System Data Technology 198

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Using PR in your marketing mix helps manage your overall brand sentiment with continuous storytelling, which has an added bonus of improving your search rankings.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Generating brand awareness. Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large. Integrating PR and marketing.

Marketing 195

Marketing Measurement Advertising Advertising 195

5W PR

SEPTEMBER 20, 2024

Applying this analytical lens to employees provides a comprehensive understanding of the workforce, including their needs, preferences, and communication styles. Whether forming an advertising campaign or an internal communication strategy, articulating a clear and compelling message remains paramount.

Media 78

Media Employee International Internal 78

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. It stands to reason that some businesses will cut back on marketing, advertising and PR when a downturn looms.

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Crenshaw Communications, an award-winning B2B PR firm representing leading ad tech brands, recently welcomed Patrice Gamble as PR account director and Anna Julow Roolf as chief of staff. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

B2B 156

B2B Leadership Communications Agency 156

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

Displayed on the laptop above are the presenters at the recent Summit on the Future of Communications Measurement. The Paine of Measurement, November 2022 Hello Measurement Fans, Welcome to the November issue of The Measurement Advisor , in which we review the presentations at the recent Summit on the Future of Communications Measurement.

Measurement 40

Measurement Airlines Case Study Data 40

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

Measurement 40

Measurement Comparison Advertising Advertising 40

Onclusive

JANUARY 20, 2020

However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc. They will also have experience trafficking advertising — especially targeting media, which is an element of amplifying earned media.

Marketing 195

Marketing How To Measurement Advertising 195

Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. Trust in business is a currency that brands can’t live without. 71% trust a business with “products/services are effective/work as advertised.”.

Branding 107

Branding Brand Survey Customer Service 107

5W PR

JANUARY 15, 2024

This includes employees, customers, investors, the media, and the broader community. Communicating the reasons behind changes, outlining the benefits, and addressing concerns proactively can garner support from employees and other stakeholders.

Communications 78

Communications Policies Product Launch Reputation 78

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s Big brands are winning. So, SEOs need to think differently about how we build and work with brands. Instead of working in a silo, we need to work together to build brand awareness outside of just Google.

SEO 62

SEO Study Branding Brand 62

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 150

Trends Communications Employee Enterprise 150

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 173

Reddit Software B2B Technology 173

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

JUNE 9, 2015

His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands. The paper is based on a combination of a survey of approximately 500 marketers and interviews from a number of people, like Mr. Sacfidi, from large consumer brands.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

PRSay

APRIL 5, 2023

My sense is that the PR profession, which needs to uphold high standards for brands’ communications tactics, will take a cautious approach to AI. Organizations with 250 or more employees were more likely to select reporting, measurement and freelancers as their highest budgetary expenditures.

Survey 86

Survey Measurement Employee Retail 86

PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. In-person connections are still important, and there is value for companies bringing their employees back to the office—but making that commute needs to be worthwhile.

Employee 130

Employee Policies Creativity Company 130

Communications Conversations

DECEMBER 9, 2021

Brands focused on using social to sell. Advertising has taken over. In other words, brands aren’t seeing as many comments and shares as they would like. 3: In many cases, brands aren’t even engaging back! And most of these were positive comments from fans, employees and former employees.

Twitter 169

Twitter Social Media Employee Trends 169

Sword and the Script

SEPTEMBER 26, 2017

In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. Yet the cries for fostering more brand engagement persist and it’s rapidly becoming a no-win situation for marketing. In fact, engagement on social media has never mattered less for a brand.

Social Media 115

Social Media Branding Brand Media 115

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

Remote PR Jobs

SEPTEMBER 25, 2023

For decades, Edelman, in addition to founding and running the firm that bears his name today, successfully convinced legions of companies and brands to work with him to win the “air game” of public relations. Before we answer this question, we must not conflate advertising or marketing with PR. Well-crafted PR can impact M&A.

Publicity 100

Publicity Engineering Advertising Advertising 100

Buchanan PR

APRIL 12, 2023

We have all seen these terms tossed around about companies, in advertisements and throughout the media, but what do they really mean and why do they matter? Environmental, social, and governance (ESG) is a framework that helps companies measure and assess their ethical impacts using detailed criteria to meet their sustainability goals.

Publicity 79

Publicity Meeting Policies Employee 79

Cision

AUGUST 23, 2017

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

JANUARY 3, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. Again, we have the issue of lack of appropriate measurement tools. The solution?

Measurement 225

Measurement Tools eBook Analytics 225

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Because these external award announcements have an effect on employees!

Study 140

Study Media Relations Media Measurement 140

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 87

Social Media Media Mobile SEO 87

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. Marketing measurement statistics. While that percentage is a plurality, the next highest priority, brand building, trailed with 24% of the votes.”. 9) Even advertisers want to invest in PR. 10) Two sides of the political issue for brands. Brands in Politics ).

Content Marketing 123

Content Marketing SEO Social Media Publicity 123

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 191

Writing Communications Marketing B2B 191

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. Marketing: Marketing primarily involves one-way communication from the brand to the consumer, influencing purchasing decisions.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Flack's Revenge

DECEMBER 11, 2018

So, what businesses need the most is marketing strategy and the fundamentals – audience identification, positioning, messaging, distribution and feedback or measurement – haven’t changed even as tactics have evolved. Too many brands still operate in output-only mode and then wonder why no one has noticed. What comes after social media?

Social Media 149

Social Media Marketing Media Facebook 149