ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. But the most PR-powerful gesture may have been by Yum Brands. It’s not about the logo. ” I tend to agree.

Brand 284

Brand Branding Small Business Retail 284

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A great brand marketing PR campaign can even drive leads and sales.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year.

Publicity 256

Publicity Brand Branding Storytelling 256

Cision

APRIL 5, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Duracell is “Trusted Everywhere”.

Brand 252

Brand Branding YouTube Social Media 252

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools. Brands can use generative AI to create new images and videos that are unique and personalized to users. Fraud costs advertisers billions of dollars each year.

Advertising 170

Advertising Advertising Analytics Data 170

5W PR

JULY 18, 2023

That includes beverage brands. With a well-crafted digital strategy, beverage companies can effectively engage with their target audience, increase brand awareness, and drive sales. Brand identity Before diving into digital marketing, it’s crucial to establish a clear brand identity.

Brand 78

Brand Branding Engineering Analytics 78

ImPRessions - Crenshaw Communications

MAY 11, 2022

Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility. This year’s agenda includes speakers from Procter & Gamble, Paramount, Disney, TikTok, and many more power brands that are major players in the space and command our attention. .

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. Your LinkedIn profile is representative of your brand. It may be time to review and optimize your profile to ensure that it’s presenting you and your brand in the best way. Create polls.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. AW 360 Great Minds.

Marketing 306

Marketing Advertising Advertising Industry 306

Prohibition

NOVEMBER 9, 2022

For the uninitiated, Facebook advertising can be a daunting place, made only worse when your campaigns are not generating good results. How best can we optimise our advertising campaign to ensure strong, positive results across all our ads? Pixel, custom audiences, Facebook advertisers. 2) RETARGETING.

Facebook 110

Facebook Advertising Advertising Creativity 110

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. And based on personal experience, the platform’s algorithm has gotten very good at recommending related content on the “For You” page—including posts that come from brands. It depends.

B2B 139

B2B Brand Branding B2C 139

Prohibition

JUNE 28, 2023

Introduction to podcasts and their growing popularity In today’s digital age, podcasts have become a powerful medium for sharing information, entertainment, and connecting with audiences. By creating high-quality content that resonates with their target audience, luxury brands can establish themselves as thought leaders in the industry.

Fashion 62

Fashion Brand Branding Case Study 62

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

Cision

JANUARY 5, 2016

Gone are the days of pushing your brand’s message to your audience through traditional advertising. The answer is brand journalism. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. Read the free white paper today!

Journalism 120

Journalism Brand Branding Storytelling 120

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. With this, my mind is fresh everyday to think creatively for clients. Never make coverage guarantees.

Publicity 334

Publicity How To Agency Product Launch 334

5W PR

SEPTEMBER 28, 2023

It involves selecting the best advertising and communication channels. The goal is to effectively deliver a brand’s message to its target audience. Whether it’s increasing brand awareness, driving website traffic, or boosting sales, well-defined goals provide a roadmap for the entire process. What is media planning?

Media 78

Media Advertising Advertising Analysis 78

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. The main goal of social media marketing is to generate a dedicated audience for your brand. Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement.

Social Media 323

Social Media B2B Media Video 323

NewsWhip

SEPTEMBER 1, 2022

The collision of these two cultural behemoths is going to create six weeks of extreme congestion across TV schedules, news agendas, advertising buys and of course, consumer attention. We wanted to see if we could find a way for communications and PR specialists to steal a march through some data-informed insight.

Brand 78

Brand Branding Data Viral 78

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

Onclusive

MARCH 23, 2020

This is our second post on the topic, and we will share a real life example along with information on what is needed to implement MMM. On the other hand, MMM can measure that information, but also lacks individual channel-level insights. The ability to analyze the effectiveness of branding or creative messaging elements.

Media 221

Media Measurement Analysis Television 221

Cision

DECEMBER 3, 2015

Your audience no longer responds to traditional advertising. In fact, custom content is 92 percent more effective than traditional advertising. So how can you create content that will spread awareness of your brand and drive sales? Make sure your brand journalism plan is concentrated on your brand’s goals.

Journalism 120

Journalism Brand Branding Fashion 120

Onclusive

MARCH 23, 2020

This is our second post on the topic, and we will share a real-life example along with information on what is needed to implement MMM. On the other hand, MMM can measure that information, but also lacks individual channel-level insights. MMM allows high-level insights into campaign effectiveness.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

This is our second post on the topic, and we will share a real-life example along with information on what is needed to implement MMM. On the other hand, MMM can measure that information, but also lacks individual channel-level insights. MMM allows high-level insights into campaign effectiveness.

Media 195

Media Measurement Analysis Television 195

Cision

MARCH 14, 2017

From the moment commercials blare from your TV as you’re getting ready for work to the countless ads that populate your news feed as you surf social networks throughout the day, you’re bombarded with advertisements. Creative Strategies. Standing out from the crowd takes more than creativity, however.

Creativity 208

Creativity Comparison Construction Retail 208

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Showing a brand’s humanity.

Brand 185

Brand Branding Marketing Wireless 185

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. Ravikant, too, believes that automation, and eventually artificial intelligence, will usher in a new era of creativity and inspiration that sounds positively utopian. What does it value? How are its employees treated?

Marketing 173

Marketing Storytelling Creativity Privacy 173

Cision

MARCH 30, 2016

Since a lot has already been written about how Facebook’s change from a chronological timeline to an algorithmic one impacted brands, we wanted to focus on the impact of longer videos. Prior to the recent announcement, Instagram had previously let advertisers extend videos to 60 seconds, but now it’s anyone’s game. Longer Videos.

Instagram 120

Instagram Video Brand Branding 120

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Communications Conversations

NOVEMBER 16, 2022

But I thought what would be more interesting–and helpful–is to get that information from the people who are most important in this equation: the social media professionals themselves. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Strong copywriting skills. Agility.

Social Media 174

Social Media Media Analytics Data 174

Prohibition

MAY 18, 2023

Brands of all sizes integrate influencer activity into their PR strategy as it can bring a variety of benefits. According to Influencer Marketing hub , 82% of brands believe that the quality of customers from influencer campaigns is better than other marketing types.

Strategy 62

Strategy Marketing SEO B2C 62

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

By following the top journalists and influencers on Twitter, you’ll start the year more informed than ever. This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Her cat content is also very enjoyable!

Twitter 177

Twitter Advertising Advertising Report 177

Reputation Us

AUGUST 28, 2023

Pinto “Learn to be adaptable, resilient, collaborative, creative, innovative. Provide information, but do the work.” ” Aftab Pureval “Cincinnati is growing with the largest consumer brand ( Proctor & Gamble (I) Limited. ) — Real-time delivery of information. ” Neville G.

System 78

System Technology Banking Community 78

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. The name doubly fits, since our job is to manage TMI (“too much information”). AirPR: With PR as a focus, you have included marketing and advertising into your agency.

Interviews 284

Interviews Radio Small Business Pitching 284

ReimaginePR

JULY 25, 2018

SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. It doesn’t matter what your product or brand is, every consumer is visiting a search engine to determine the options that are out there for them. Let us know.

SEO 211

SEO Tools Engineering Google 211

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. Having more media coverage means a company receives more customers and more brand awareness.

Small Business 158

Small Business Publicity Social Media Web 158

Prohibition

FEBRUARY 18, 2021

Facebook have revamped their ‘Access Your Information’ tool, helping users navigate their way through the abyss of data it provides on how they use the platforms services. Having previously split the data into only two categories, ‘Your Information’ and ‘Information About You’, it’s now broken down further into eight categories.

Social Media 118

Social Media Trends Media YouTube 118