Buzzstream

JANUARY 15, 2024

Using the right tools will make or break your digital PR campaign, and our digital PR agency is using the powerful suite of tools provided by BuzzStream to revolutionize and constantly experiment with our approach to outreach, digital PR, and link building more generally.

Case Study 83

Case Study Digital PR Study Tools 83

Landis PR

MAY 1, 2023

Its much more advanced and powerful successor, ChatGPT-4, debuted in March 2023. Built on top of the GPT-4 and GPT-3.5 Prompt Engineering To maximize your results with ChatGPT, it’s essential to craft an effective prompt, which is the information you provide when making your initial request. You’re not alone.

Tools 52

Tools Marketing Writing Resources 52

Buzzstream

APRIL 25, 2024

Unlinked mentions can bring direct traffic to your site, but they’re more like billboards or radio ads. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. So, to get the most value out of your brand mentions, you want them as backlinks.

Brand 62

Brand Branding How To SEO 62

Cision

OCTOBER 20, 2016

Your communication is only as strong as your relationships. Steve Majors, vice president, communications at Communities in Schools, says in order to find opportunities and tell your brand’s story effectively, you need to make good connections. How did you get your start in PR and communications?

Television 120

Television Public Affairs Pitching Healthcare 120

Bianchi Biz Blog

NOVEMBER 19, 2020

This is part of the reason we created our Meet the Media blog series. In this post, we’ve pulled some excerpts from our more than 100 Meet the Media profiles to help answer the vital question: what do journalists want? Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter.

Automotive 86

Automotive Journalism Interviews Engineering 86

Sword and the Script

NOVEMBER 20, 2018

To be sure, it’s not all entirely bad, and I recently spent considerable time going through many of those 266 million posts and selected six distribution tips that are worthy of your consideration. In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. How did you get your start in journalism? Want to get more media coverage?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Cision

APRIL 30, 2015

Whether you are starting from scratch or seeking to grow an established gift-gifting initiative, public relations gives you the power to reach your target audience through highly credible, third-party sources. Provide your time. Find several hours per month where you can give your time directly to the cause (e.g., Own a printer?

Communications 120

Communications Real Estate Local Community 120

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. Tell us a bit about your current role, what a typical day looks like, and who your clients are. I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. >>> More than a proactive partner: an extension of your team. As always, click any image for higher resolution. >>>

Survey 94

Survey Industry Leadership Study 94

PRSay

NOVEMBER 12, 2020

Here are five major lessons I took from our conversation, along with tips to implement them: 1. If you neglect that portion of the job, then you will make doing your job even harder. Remember that, although they might be busy, maintaining relationships can allow you to help them do their jobs while meeting your goals.

Journalism 211

Journalism Report Interviews Meeting 211

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. Don’t mix up coverage with your press releases. Make sure your media contacts easy to find.

Company 98

Company Survey Pitching Report 98

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. Align your company’s mission with what makes it unique and use that angle to pitch and earn coverage from targeted, trusted media outlets. How can you stand out?

How To 120

How To Media Employee Policies 120

Cision

DECEMBER 22, 2015

Ninety-two percent of consumers trust recommendations from other people, but only 35 percent of brands have a mature influencer program in place to help sway purchasing decisions through social media. Reaping these benefits requires a detailed strategy for selecting the right person to get the word out about your brand. Build a List.

Marketing 120

Marketing Social Media Creativity Pitching 120

Public Relations Sydney

DECEMBER 14, 2014

Great content is essential to creating a media pitch but this is not enough for a journalist to take notice. Fractl reports 85 per cent of journalists decide if they are interested in a pitch based on the subject line alone. Here are some tips to creating an attention grabbing pitch subject line.

Pitching 96

Pitching eBook Writing Newspapers 96

Public Relations Sydney

DECEMBER 14, 2014

Great content is essential to creating a media pitch but this is not enough for a journalist to take notice. Over time contacting a journalist with a pitch has evolved from a phone call to an email as journalists have limited time and prefer to be contacted via their inbox, but don’t be discouraged you can still […].

Pitching 60

Pitching Writing Media Publicity 60

Critical Mention

MAY 15, 2018

Summertime is fast approaching: you’re starting to think about putting your feet up and putting those stresses at the office behind you. It’s also a great time to make an upgrade to your professional image while you’re in the office in between vacations. Undoubtedly, your professional image is imperative for your success.

Reputation 84

Reputation Leadership Pitching Study 84

Critical Mention

APRIL 8, 2018

But what can you do to help bring more media attention your way this spring? Press releases are one way you can help drive more visibility for your company, product or service. In general, there are some basics you should pay attention to to ensure your release doesn’t end up in an editor’s trash bin. Keep it concise.

Media 67

Media Internal International Pitching 67

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. Thanks BuzzSumo :) 4.

Tools 136

Tools Publicity SEO Measurement 136

Cision

APRIL 8, 2015

When it comes to getting more people to read your press release, nothing does the job better than a well-written headline. After all, it’s the first thing people see, and if it sucks, they won’t click it to read your release. I polled PR and brand experts to get 10 amazing tips you can use to improve your press release headlines.

Writing 120

Writing Retail Content Marketing Groups 120

Presspage

JULY 25, 2018

You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story. The last thing you want is for reporters to delete your press release the moment the email notification pops up on their screens. Here are a few tips: 1.

Wikipedia 103

Wikipedia Writing Video Report 103

The Stalwart Blog

OCTOBER 8, 2015

While it’s not uncommon for reporters and editors to change periodically, there are other aspects of media outlets that alter as well. Make a list of all the publications you pitch and spend time getting reacquainted with what they cover. I previously had a list that was strictly media. Make improvements.

Small Business 60

Small Business Twitter Analytics Examples 60

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. In this article, we are going to talk about the steps and best practices you can follow to find the right YouTuber to represent your brand. Use these timeline graphics to hold you and your team accountable. Step 2: Fix Your Budget.

YouTube 116

YouTube Brand Branding Video 116

Sword and the Script

MAY 14, 2019

This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. This is the basis of the company’s 2018 Global Media Report which I summarized here. The newscrawler is what is able to find your news and render the searches and mentions you’ve established in a dashboard.

Case Study 116

Case Study Software Data Web 116

Sword and the Script

DECEMBER 3, 2019

Here are my picks for the most interesting PR tech announcements this year: Talkwalker lets you run your data through their AI. Cision unveils retargeting for earned media audiences. Cision is working with adtech companies to allow PR (or their peers in digital marketing) to launch retargeting campaigns based on earned media.

Data 87

Data Enterprise Survey Instagram 87

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?

SEO 100

SEO Pitching Small Business Agency 100

Waxing UnLyrical

DECEMBER 21, 2018

When planning and strategizing for your entire brand or a specific campaign, all the above come into play. You need to plan, then write your strategy based on these findings. First, set your goals and objectives. This will help you and the organization to start to narrow your focus and wrangle all the ideas floating around.

Strategy 88

Strategy Analysis Small Business Measurement 88

PR in High Definition

SEPTEMBER 30, 2016

The strength of the BBC brand and the loyalty it has shown played a huge part in their decision not to make the switch to Channel 4. Staff retention and hiring is a huge challenge not only for Channel 4 but for many businesses. Use alternative ingredients.

Brand 48

Brand Branding How To Employee 48

Onclusive

SEPTEMBER 13, 2023

As PR, communications, and media relations professionals, following up with journalists is an essential practice but doing it effectively to ensure your press release gains the attention it deserv es (while trying to not pester journalists) is a difficult skill to master. So it might not be a good idea to email or phone before 10 a.m.

How To 195

How To Resources Pitching Tools 195

MaccaPR

OCTOBER 28, 2014

Since that time, he’s published several books including “Customer Service: New Rules for a Social Media World” and “ Zombie Loyalists: Using Great Service to Create Rabid Fans. " He has spoken to audiences in 22 countries on social media, publicity and marketing. As the author of the book, “Can We Do That?

Interviews 54

Interviews Financial Social Media Crisis 54

Beyond PR

JUNE 8, 2016

When the worlds of PR and media are discussed, it’s impossible to avoid parallels. Don’t make the mistake, though, of viewing PR and media simply as two lines running parallel with one another. DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines.

Media Relations 40

Media Relations Media Journalism Print 40

Waxing UnLyrical

JULY 27, 2015

And that’s because influencer-led content can often reach your desired audience in a more meaningful way than traditional media efforts. How can you improve your PR outcomes with the power of influencer relationships? If You Want Your Content Marketing to be Great, Ask Influencers to Participate. ” 4.

Content Marketing 40

Content Marketing Conference Twitter Consumer 40

Buzzstream

DECEMBER 1, 2023

SaaS Link Building: Tips and Examples Building links has benefits outside of just helping you rank for keywords. Link building is integral to getting your business online exposure. Use these SaaS link-building tips, ideas, and real-life examples to learn how to put space between yourself and your competitors.

Examples 133

Examples Software Pitching Tools 133

Waxing UnLyrical

APRIL 29, 2015

It provides an opportunity to improve an entire community through the efforts of the fundraiser. The University of San Diego found, through a case study, that BTM kids have improved self-esteem, a more positive outlook on life and tend to engage in less risk-taking behavior. Define Your Mission/Message. But does it work?

Community 40

Community Local Software Groups 40

Beyond PR

MARCH 24, 2016

To prove your campaign’s ROI, you need to report on meaningful metrics that relate directly to business goals. To prove your campaign’s ROI, you need to report on meaningful metrics that relate directly to business goals. Follow these four steps to show the worth of your next campaign. Step 1: Define your goals across teams.

Report 40

Report How To Measurement Case Study 40

Sword and the Script

SEPTEMBER 27, 2016

In essence, this solo PR firm was really an extension of my team, and as a team, we tallied 20% improvements in results each year , for the next three. Has your B2B PR firm stopped bringing ideas to the table? Has your B2B PR firm stopped bringing ideas to the table? I hadn’t heard from the vice president in three or four weeks.

B2B 60

B2B Corporate Agency Creativity 60

Buzzstream

DECEMBER 1, 2023

Link building is integral to getting your business online exposure. Use these SaaS link-building tips, ideas, and real-life examples to learn how to put space between yourself and your competitors. Link building for SaaS is actively or passively acquiring links to your website. What is Link Building For SaaS?

Examples 62

Examples Software Pitching Tools 62