Stern + Associates

FEBRUARY 16, 2024

From their height in 2020 and 2021, corporate diversity, equity and inclusion (DEI) initiatives have seen a fall from prominence. In fact, a corporate communications plan is crucial to build a stronger brand – for you or your company. The most successful companies are strategic with the way they communicate.

Communications 105

Communications Ethics Corporate Conference 105

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

The authors call out several PR giants for creating and promoting “front groups” (with misleading names like Foundation For Clean Air Progress) that actually oppose clean-air legislation. The group fingered Edelman for its work for many brand-name fossil-fuel companies and trade organizations. Edelman under pressure.

Policies 309

Policies Creativity Reputation Groups 309

PRSay

FEBRUARY 14, 2024

Sabrina Browne, vice president of BCW Global in New York, co-lead of the PRSA Black Voices affinity group and a member of PRSA’s New Jersey Chapter, hosted the “Diverse Dialogues” event. Browne asked how PR professionals can incorporate King’s communications approach into messages of corporate purpose today.

Communications 155

Communications Storytelling Government Community 155

Solo PR Pro

DECEMBER 22, 2020

10 PR conferences you can’t miss in 2021. Despite the challenges presented this year, 2021 offers tons of virtual and in-person opportunities for you to develop your skills and meet like-minded PR pros who can help you advance in your career. *Be PRSA ICON 2021. Conference Date : May 16-19, 2021, in Nashville, TN.

Conference 58

Conference Content Marketing Community Education 58

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Corporate Blogs Are Making a Comeback – Big Time. He pointed admiringly at Walmart’s corporate blog. What about Twitch? LinkedIn video?

Social Media 62

Social Media Trends Marketing Viral 62

Stephen Waddington

DECEMBER 15, 2021

Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. Stephen Waddington, 16 June 2021, [link] National AI Strategy, UK Government, 22 September 2021, [link] Build Back Better: our plan for growth, UK Government, 3 March 2021, [link].

Publicity 128

Publicity Government Guidelines Facebook 128

PRSay

JUNE 15, 2022

Indeed, we’ve entered a new era of expectations for corporate and organizational LGBTQ engagement. Corporate social responsibility that is inclusive of LGBTQ advocacy is no longer just a buzzword; it’s an obligation and an expectation. Now: Supporting LGBTQ organizations financially and vocally year-round.

Policies 164

Policies Community Corporate Enterprise 164

PR Fuel

JANUARY 11, 2021

Welcome to 2021! If you’re looking to make 2021 your business’ best year, you need goals, too. One of the best strategies when it comes to tackling large audiences is by breaking them up into key groups. For example, you may have a group of people who you consider to be leads. Every company needs goals.

Strategy 52

Strategy Groups Community Internal 52

Reputation Us

NOVEMBER 7, 2023

HOW TO HANDLE A CONFIDENTIAL, CORPORATE LEAK. According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 percent of all M&A deals announced during 2021 involved a leak. According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8

Reputation 78

Reputation Real Estate Internal International 78

PRSay

DECEMBER 10, 2020

This work-from-home revolution has given way to another revolution in corporate and organizational communications: “informal everything.”. Ask to sit in on Employee Resource Groups or new employee trainings and listen for story ideas. Redefining professionalism has been a healthy response to the tragedies we’ve faced this year.

Communications 157

Communications Nonprofit Employee Film 157

PRSay

FEBRUARY 12, 2024

Sabrina Browne, vice president of BCW Global in New York, co-lead of the PRSA Black Voices affinity group and a member of PRSA’s New Jersey Chapter, hosted the “Diverse Dialogues” event. Browne asked how PR professionals can incorporate King’s communications approach into messages of corporate purpose today.

Communications 86

Communications Storytelling Government Community 86

Stephen Waddington

SEPTEMBER 16, 2021

A paper published by Harvard Business Review reports that almost four in five corporate transformations fail. Copperfield Advisory, Insider and Revolution Insights Group set out to explore the role of communication of organisational transformation. The Secret Behind Successful Corporate Transformations was written by Paul A.

Internal 92

Internal International Communications Employee 92

Stern + Associates

OCTOBER 12, 2023

Highly praised by executives at Spotify, LinkedIn and Accenture, as well as by economists and academics alike, “The Exponential Age” was named to best-of lists for 2021 by the Financial Times, London Times, MIT Technology Review and Harvard Business Review.

Energy 62

Energy Technology Government Financial 62

Sword and the Script

JANUARY 11, 2022

trillion in M&A transactions in 2021. Symphony Technology Group (STG) said it had closed on acquisitions of Kantar Reputation Intelligence, PRgloo and Onclusive. It was part of the consulting giant Kantar Group. Kantar announces plans to sell KRI to STG in August of 2021. This has fueled a smashing $5.8

Reputation 86

Reputation Technology Tools Data 86

PRSay

AUGUST 16, 2022

Or, if your company is a well-established iconic brand looking to give back as a team (with a bit of fun competition), then you can host a collection drive that engages groups to vie for the title of “making the greatest social impact.”. Gifts for Good.

Company 156

Company Nonprofit Apparel Local 156

Sword and the Script

MAY 3, 2022

billion in 2021 . billion in 2021. The large vendors “enjoyed double-digit revenue growth in 2021 through a combination of organic growth and acquisitions, there were other notable market drivers,” the company said in a press release on the report. Meltwater published its annual report for FY 2021. to approximately $5.5

Software 101

Software Study Pitching Analysis 101

Stern + Associates

SEPTEMBER 28, 2023

Multi-award-winning cybersecurity expert Chris Painter , president of the Global Forum on Cyber Expertise Foundation, spotlights the escalating cyber threats that often outpace corporate and government awareness and deftly explains how they are being exploited in current global conflicts like the Russia-Ukraine War. A former U.S.

Government 108

Government Technology Policies Ethics 108

PRSay

JULY 10, 2023

A corporate mission in action means being proactive about how the organization demonstrates its values to the world. According to a 2021 Deloitte survey , quality and price remain two of the top-three purchasing criteria for consumers, cited 86% and 61% of the time, respectively. Clear messages on complex issues are important.

Brand 145

Brand Branding Nonprofit Government 145

PRSay

JUNE 15, 2021

For corporate communicators, Pride in 2021 can seem confusing and challenging. Do you have employee resource groups or other affinity organizations for diverse staff? Are you involved in our community in some way (such as a partnership with an LGBTQ advocacy or other group)? The list is long.

Employee 201

Employee Community Leadership Enterprise 201

Sword and the Script

DECEMBER 21, 2021

Products and services would have to become affordable as they would have to target an increasingly larger middle-income group. Competition would be more intense as the marketplace would see a larger number of players, catering to these lower income groups.”. Issues from 2021 to carry-over. Ami Neiberger , CEO, Steppingstone LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020).

Policies 94

Policies Energy Government Crisis 94

Stern + Associates

NOVEMBER 13, 2023

Conferences Finally Made Their Big Comeback In 2020 and 2021, during the pandemic, there was a lot of talk about the demise of in-person conferences. The post 3 Executive Communications Trends for 2024 appeared first on Stern Strategy Group. But this prediction, to paraphrase Mark Twain, has been greatly exaggerated.

Trends 117

Trends Communications Conference Leadership 117

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Karen and Shonali were part of a group of six contributors to the survey and report. 2021 Strategic Communications Survey Final from Frank Strong.

Survey 122

Survey Communications Ethics Measurement 122

Sword and the Script

DECEMBER 5, 2023

It took years of blood, sweat and corporate treasure to bring these plans to fruition…and they clearly didn’t come close to hitting ROI objectives. Last year, Symphony Technology Group acquired four PR tech companies including Onclusive, PRgloo, and, later , Critical Mention. More gen AI. Le président.

Software 133

Software Reddit Technology B2B 133

PRSay

JANUARY 16, 2020

With the 2020 presidential election cycle beginning to ramp up, major corporations might find themselves in candidates’ sights as epitomes of what’s right or wrong in America. Consequently, executives and corporate boards are feeling a sense of urgency as they recognize that they are responsible for managing these new risks.

Reputation 180

Reputation Privacy Banking Ethics 180

Stern + Associates

FEBRUARY 2, 2023

How do you get all the benefits of AI without losing privacy or being manipulated by corporate greed?” That spirit shines through in her talks, writings – like her bestselling audiobook, “ Sex, Race and Robots: How to Be Human in the Age of AI ” (2020) – and her 2021 appearance on the ABC’s The View.

Privacy 85

Privacy Engineering Pharmaceuticals Education 85

Sword and the Script

MARCH 7, 2023

Whenever you ride an elevator in a fancy corporate building, Captivate is one of the providers that serve up video content. Side note: The company, and its PR software division, have been through several name changes and rebrands, but today the company is called West Technology Group and the PR software business operates as Notified.

Software 128

Software Analytics Technology Video 128

Sword and the Script

MARCH 22, 2022

The findings in the Gartner survey were reflected in a survey of 300 senior communications professionals published in June 2021 (88% report having 11 or more years of experience). The 2021 JOTW Strategic Communications Survey found in the wake of a tumultuous year, 80% agreed their organizations were placing a greater value on communications.

Survey 98

Survey Communications Employee Technology 98

Doctor Spin

DECEMBER 20, 2023

2021, April 29). PR professionals must talk using corporate platitudes.” “PR Corporate communication and CSR must be ‘boomer boring,’ cringe, and woke.” 2021, April 29). Linkedin.com. 4 Evans, L. 6 Attributes of Effective Personal Brands. Linkedin.com. Digital communication is too technical for PR professionals.” “PR

Brand 52

Brand Branding eBook Resources 52

Bianchi Biz Blog

JULY 1, 2021

adults say they want to work for a company that places a priority on ESG practices, according to a recent survey from multi-national manufacturing and service companies network SK Group. SK Group surveyed 1,500 U.S. adults in May 2021 to gauge U.S. According to this article , the study revealed the current and future U.S.

Automotive 97

Automotive Technology Communications Mobile 97

Stephen Waddington

JULY 16, 2021

Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. Employees were a particularly complex stakeholder group during lockdown. This is likely to be an issue on the corporate agenda for the next decade. The market for roles is booming as we learn to live with COVID-19.

Publicity 199

Publicity Government Crisis Employee 199

Landis PR

MAY 9, 2022

Determine the most vulnerable group and focus your efforts there and prioritize accordingly. Additional Resources: PRGN, Top 5 Corporate Crises in 2021 to Learn From. It is okay to tell them you are looking into it and will follow up with them as soon as you know more – just make sure to keep your promise. The post Crisis?

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. Corporations and non-profits are not that different from each other. I was a solo corporate comm. director in several corporations, and that was really challenging. Do you ever regret it?

Publicity 174

Publicity Leadership Corporate Agency 174

Sword and the Script

FEBRUARY 16, 2021

That’s according to the 2021 Trust Barometer by Edelman (opens in PDF). Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. It’s true interpersonal and it’s true in leadership and group dynamics.

Government 139

Government Survey Ethics Media 139

Communications Conversations

JANUARY 10, 2023

I recently asked Natalie to join a social media mastermind group I run, so I’m looking forward to meeting her in person in the New Year! Interesting mix of agency (Mono, Colle McVoy) and corporate experience (Thomson Reuters, DQ, Life Time), curious to hear what life’s like at TR these days. 2023 is that sometime!

Real Estate 60

Real Estate Meeting Hotels Exercises 60

Maxim Behar

MAY 12, 2021

The award-winning PR expert and M3 Communications Group, Inc. Manager means to manage today, leader means to lead towards tomorrow,” says Maxim Behar (CEO and Chairman of Board at M3 Communications Group, Inc. In 1994, he started his company—M3 Communication Group, Inc.—in Today, M3 Communications Group, Inc.

Leadership 52

Leadership Groups Journalism Hotels 52

Presspage

NOVEMBER 5, 2021

The 2021 European Communication Monitor (ECM) survey showed that a digital transformation is in progress, but no comms department is operating with a consistent level of technological maturity. It all boils down to this: corporate comms teams are our heroes. There’s a huge need for what we’re doing.

Interviews 78

Interviews Corporate Survey Technology 78