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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. If your marketing strategy did not pivot in 2020 you might have a tough road ahead in 2021.”.

Marketing 174
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The Now and No of Engaging LGBTQ Audiences

PRSay

Indeed, we’ve entered a new era of expectations for corporate and organizational LGBTQ engagement. Corporate social responsibility that is inclusive of LGBTQ advocacy is no longer just a buzzword; it’s an obligation and an expectation. We’re a growing electorate, consumer base and employee bloc. adult population does as well.

Policies 164
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Internal communication critical to business transformation

Stephen Waddington

A paper published by Harvard Business Review reports that almost four in five corporate transformations fail. Internal communication and how organisations engage employees is a critical factor in successful transformation projects. The Secret Behind Successful Corporate Transformations was written by Paul A.

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9 Social Media Trends Every Marketer Must Know For 2021: A Conversation with Arik Hanson

MaccaPR

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees? What about Twitch?

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From Regal to Get Real: Why Casual Communications Are Here to Stay

PRSay

This work-from-home revolution has given way to another revolution in corporate and organizational communications: “informal everything.”. Do your employees need to be trusted and empowered, granted resources or nudged toward excellence? Ask to sit in on Employee Resource Groups or new employee trainings and listen for story ideas.

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A Guide to Pride Without Pandering

PRSay

For corporate communicators, Pride in 2021 can seem confusing and challenging. LGBTQ people are voters, employees, family members and consumers. It’s not your LGBTQ employees’ job to be the sole voice representing your company, and not all LGBTQ employees are able or interested in speaking out for you.

Employee 201
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Managing Confidential Leaks: Don’t Let a Leak Rain on Your Reputation

Reputation Us

HOW TO HANDLE A CONFIDENTIAL, CORPORATE LEAK. According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 percent of all M&A deals announced during 2021 involved a leak. According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8