Sword and the Script

JANUARY 5, 2021

Welcome to 2021! For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. Muck Rack launched a customer community after running a pilot program to provide “opportunities to learn, network and collaborate.”. Here’s how to get a mention.

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Shift Communications

FEBRUARY 8, 2022

2021 was a whirlwind year in terms of keeping up with events that shook our country. Roll out internally, first — before going external, make sure all employees are aware of the position and any actions the organization has decided to take. Take the lessons from 2021 to build a plan. Are they expecting you to issue a statement?

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Stephen Waddington

MAY 30, 2020

Conferences and events don’t transfer easily to the web but the PRCA, Provoke Media and the Virtual PR Summit have thought hard about how to create successful virtual events. It is unlikely that many will return before 2021. There was a lively Twitter conversation and a private community ran in parallel to the event.

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Sword and the Script

MARCH 7, 2023

And that brings us to the first story in this month’s PR tech sum – covering news from the vendor community this month. million, up 9% from 2021 and 15% growth YoY on a constant currency basis.” million in 2021. million in Q4 2021. million in Q4 2021. million related to enhanced internal controls, and $1.2

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Sword and the Script

JULY 6, 2021

The service will no longer be available as of August 1st 2021 [sic].” According to the Meltwater announcement, “Owler has grown its user base exponentially to become the second largest online business community in the world, next to LinkedIn. However, the listings tend to be UK-centric. Agility PR Solutions adds podcast monitoring.

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wiredPRworks

MAY 13, 2022

How social media has evolved and why Allan thinks it’s going to get more difficult. The ongoing battle of content thought leadership, and brand journalism and how to win more. What the mindset of today’s top communicators reveals about the profession. Her podcast, Growing Social Now, launched in 2021.

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PRSay

APRIL 15, 2021

The 2021 Edelman Trust Barometer found that 86 percent of the general population expects CEOs to speak publicly on social issues while 68 percent feel that CEOs should step in when the government does not fix societal problems. . Those using the scorecard are finding some common themes: [It’s important to] think internally first.

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wiredPRworks

JANUARY 13, 2022

Barbara Rozgonyi is a recognized international digital thought leader and sales performance expert whose crush your sales quota training programs accelerate success for companies and customers. Thanks so much to Scott for this interview about how to crush sales quotas in 2022. Her podcast, Growing Social Now, launched in 2021.

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Sword and the Script

FEBRUARY 2, 2022

Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. It raised $140 million in cash from an IPO in 2021. According to the announcement, Mr. Dean “and his colleagues will continue to grow the Semrush community by creating and curating original content for the Semrush Academy.”.

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The Hoffman Agency

AUGUST 17, 2021

By Cierra Nguyen, Intern. After spending three years at community college and two and a half years at San Jose State University, I graduated in the middle of a global pandemic. Also, I’m excited to mention my newest title, an intern at The Hoffman Agency! I also noticed that as an intern, my opinions and voice matter.

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wiredPRworks

APRIL 20, 2022

About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Facebook [link].

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Sword and the Script

MAY 4, 2021

The platform provides an interesting way for internal communicators to target internal audiences, create content for those audiences, personalize the delivery and has analytics to measure the effectiveness. G2 recognized Agility as a “momentum leader” for media monitoring in a Spring 2021 report. Content picks.

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Stephen Waddington

AUGUST 29, 2019

The candidates for CIPR President in 2021 have been announced. I valued Mandy’s counsel on CIPR Governance issues and engagement with public sector communications communities during my time as President in 2014. Member engagement What’s your motivation to stand as CIPR President for 2021? How do you plan to tackle this?

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Sword and the Script

APRIL 11, 2023

PR software providers Notified (Globe Newswire), Propel, Muck Rack, Presspage and PRophet add generative AI to their platforms, joining Agility and Burrelles PR pros should keep an open mind about AI and how it can help them do their job. There are some risks too. The feature seems to be a white label of the company behind Chat GPT.

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PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. That was probably one of the greatest challenges — at least for me in my career — on how to deal with that. What do I do with my clothes?

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wiredPRworks

FEBRUARY 14, 2022

Danielle is a creative at heart, but focuses on participating in community-focused entrepreneurship, convinced that it will on day save the world! Over the last decade in the digital space, Elly has created, executed, and managed social media communities for over 350 companies, athletes, and brands.

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wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” His fifth book, “ How to Get Unstuck: 25 Ways to Get Your Business Growing Again ” focuses on how to get small business owners making more profits in their company.

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Practical Law Construction

DECEMBER 1, 2021

If we are to come anywhere close to achieving net zero by 2050 , the construction and engineering community must play a crucial and immediate role. This blog takes a closer look at the Climate Change Charter and considers what it may mean for FIDIC users.

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NewsWhip

JUNE 10, 2021

JUNE 4, 2021 | 11:30am EST / 4:30pm GMT. I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. Now from there, the question is, how’s that risk perceived? Is it isolated in one community or one space or one network? Ben: Gotcha.

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Burrelles Fresh Ideas

MAY 16, 2023

Even so, we have a long way to go to overcome the stigma and better understand how mental illnesses affect us, those around us, and our workplaces. Last year in my article on mental health and the workplace , I shared what stigmas are, how to overcome them in your workplace, and how mental and physical health are intertwined.

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Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Internal comms takes center comms stage in hybrid work.

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Sword and the Script

FEBRUARY 11, 2017

marketers will spend $120 Billion on digital marketing by 2021. I have used Livefyre as the commenting platform on this blog for a long time – and have been very impressed with the company’s community and customer service. Here’s how to make the switch to Disqus. Shar VanBoskirk, an analyst with Forrester estimates U.S.

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Stern + Associates

JANUARY 6, 2022

As you make decisions around leadership, company culture , technology and innovation for 2021 and beyond, be sure to keep these recognized experts in mind. How can we develop tech that improves choice and builds trust among the customers we serve? How culturally fluent is your brand? The Advantages of Inclusive Leadership.

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Sword and the Script

MARCH 1, 2022

It finished the full year 2021 with $403 million in sales and was cash-flow positive. One number I like to look at is what the company spent on R&D, because that’s how PR people wind up with better products. million on R&D in 2021, which works out to about 10% of revenue. HubSpot spent 18% of revenue in 2021 on R&D.

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Sword and the Script

DECEMBER 28, 2022

A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. billion in 2021 . Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% billion in 2021. The cost of B2B marketing content. to approximately $5.5

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Doctor Spin

DECEMBER 4, 2023

A basic principle is that media, information technologies, and communication formats can affect events and social activities.“ Source: The International Encyclopedia of Political Communication 1 Altheide, D. The International Encyclopedia of Political Communication, 1–6. 2021, May 15). 2021, May 15).

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NewsWhip

MAY 12, 2021

MAY 7, 2021 | 11:30am EST / 4:30pm GMT. How PepsiCo’s Creators League transforms trends into brand activations. How to find content and cultural trends | 4:41-5:03. How the in-house creative team collaborates | 5:04-5:26. Choosing how to distribute social media campaigns | 22:59-23:51. Watch webinar.

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Landis PR

SEPTEMBER 27, 2021

We truly are a one-stop-shop, offering every imaginable kind of marketing and communications service that any client might need. About 15 years ago, we joined the international Public Relations Global Network. . The belief that serving our community, our clients and our staff is of the utmost importance. So, what’s next? .

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The Hoffman Agency

MARCH 25, 2022

By Aliza Bolliger, Intern. Sometimes, I would come up with a random profession or ramble on about how I am trying out my choices at community college. I don’t think I am very good yet, but I just learned how to make flowers by hand, so I am excited to see how I grow — just as I am excited to see how I grow at Hoffman!

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Sword and the Script

AUGUST 3, 2021

And that thought leads us to the first news item in this week’s PR tech sum – a monthly summary of news stemming from the PR technology community. Because intelligence to me is know the disposition, composition, strength and morale of a high-value target, like an international terrorist. You’re going to need a niche strategy.

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Stern + Associates

FEBRUARY 9, 2023

Howard’s examples from her own leadership journey uplift leaders and high potentials alike by emphasizing the importance of having the courage to innovate, engage with a diverse team and make and learn from mistakes – which she explains in-depth in her bestselling audiobook, “ Sex, Race and Robots: How to Be Human i n the Age of AI” (2020).

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NewsWhip

JULY 29, 2021

JUNE 30, 2021 | 11:30am EST / 4:30pm GMT. Paul: Being concrete, you are seeing then that a brand engaging either with particular communities or on particular topics is much more of a driver than 10 other things that could be drivers. We also have to figure out, well, how do we get that activated internally for them?

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NewsWhip

JUNE 23, 2021

JUNE 18, 2021 | 11:30am EST / 4:30pm GMT. The hard part is building a culture that embraces technology that gets people at all different levels and all different corners of the company, excited about how to embrace insights to enhance their work. Watch webinar. Read transcript. Zach Silber, Chief Innovation Officer, Kivvit.

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Sword and the Script

DECEMBER 15, 2020

If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. PR and communications predictions. It’s a different approach for those that live and die by long-term planning, but it’s a must-needed approach to be relevant to your key audiences in 2021 and beyond.

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Communications Conversations

JANUARY 22, 2021

While the continued loss of trust in government, NGOs and media is definitely concerning–and not great for communicators. The rise in trust for “my local employer” and “my employer’s CEO” could result in huge wins for your organization in 2021–with the right steps. Table stakes for 2021.

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